Asia-Pacific Flavoured Milk Market Outlook, 2028

The dairy industry is one of the most significant contributors to Asia-Pacific countries' economic growth, especially in India and China. The growth of the dairy industry in Asia Pacific is primarily attributed to significant economic development, rising disposable income, and a growing preference for healthy and protein-rich food and beverages. The Asia-Pacific flavoured milk market is one of the largest and fastest-growing in the world. It has witnessed significant growth in recent years, and the trend is expected to continue in the coming years due to increasing consumer demand for convenient and healthy beverages. Alongside traditional dairy-based flavoured milk, the Asia-Pacific market is witnessing a surge in demand for plant-based alternatives. This includes flavoured milk made from plant-based milks such as soy, almond, coconut, or rice, catering to the growing preference for vegan and lactose-free options. The flavoured milk market in the Asia Pacific is expanding beyond developed markets like Japan and South Korea. Countries such as China, India, Indonesia, and Vietnam are experiencing robust growth, driven by a combination of rising disposable incomes, urbanisation, and increasing consumer awareness. Festivals and seasonal celebrations are an integral part of the culture of many Asia-Pacific countries. Flavoured milk manufacturers often introduce limited-edition or seasonal flavours to align with festive occasions, such as the lunar New Year, Diwali, or cherry blossom season. Social media platforms have a strong influence on consumer trends in Asia and the Pacific. Flavoured milk brands leverage social media marketing, influencers, and user-generated content to engage with consumers, generate buzz, and create a sense of community around their products. According to the research report "Asia Pacific Flavoured Milk Market Outlook, 2028," published by Bonafide Research, the Asia Pacific Flavoured Milk market is expected to grow at a 6.14% CAGR by 2023–28. The Asia-Pacific flavoured milk market is driven by changing consumer preferences, with a shift towards convenient and ready-to-drink beverages. Consumers are seeking beverages that offer a combination of taste, nutrition, and convenience, making flavoured milk an appealing option in their daily lives. The process of urbanisation and the adoption of modern lifestyles have led to changes in dietary habits and consumption patterns. Flavoured milk, with its convenience and appeal, has gained popularity as a convenient and nutritious beverage option for busy urban dwellers seeking quick and satisfying refreshment. The influence of Western food culture, including the popularity of milk-based beverages like milkshakes and smoothies, has impacted the demand for flavoured milk in Asia and the Pacific. Flavoured milk aligns with the global trends of indulgence, variety, and customization in beverage choices, appealing to consumers seeking a touch of familiarity or novelty. Based on the report types, the segments include dairy-based and plant-based, and in Asia Pacific, dairy-based flavoured milk has the highest market share. Dairy farming and milk production have a long history in the Asia-Pacific area, with developed dairy industries in nations like India, China, and Australia. A consistent supply of dairy-based goods, including flavouring milk, is ensured by the existence of a robust and established dairy sector. The growing middle-class population in the Asia-Pacific region, coupled with increasing disposable incomes, has resulted in higher purchasing power. Consumers are willing to spend more on value-added products like dairy-based flavoured milk, which drives the market share of these products. Traditional flavours like chocolate, strawberry, and vanilla are widely popular among consumers in the Asia-Pacific region. These classic flavours have broad appeal and are often preferred by consumers across different age groups.

There are several dairy and beverage associations in the region that include flavoured milk as part of their focus. These associations work towards promoting the interests of the dairy and beverage industries, including flavoured milk products. Some prominent associations in the Asia Pacific region are related to flavouring milk. The Asia Dairy Association (ADA) is a non-profit organisation that promotes the interests of the dairy industry in the Asia Pacific region. While it covers a wide range of dairy products, including milk, it also provides a platform for discussions and collaborations related to flavoured milk. The Asia Beverage Association (ABA) represents the interests of the non-alcoholic beverage industry in the Asia-Pacific region. While it encompasses a broad range of beverages, including flavoured milk, it focuses on industry development, promotion, and advocacy. National Dairy Councils and Associations, Each country in the Asia-Pacific region may have its own national dairy council or association that promotes the interests of the dairy industry within that country. These organisations often collaborate on regional initiatives and may include flavoured milk as part of their focus. There are several opportunities and constraints in the Asia-Pacific flavoured milk market. Lactose intolerance and dairy allergies are prevalent in some Asian countries, which can limit the consumption of dairy-based flavoured milk. This creates a need for non-dairy alternatives, such as plant-based flavoured milk, to cater to the needs of lactose-intolerant or dairy-allergic consumers. The increasing popularity of non-dairy alternatives, such as soy milk, almond milk, and oat milk, poses a challenge for the dairy-based flavoured milk market in the Asia-Pacific region. Non-dairy options are preferred by consumers who are vegan, lactose-intolerant, or seeking plant-based alternatives. The Asia-Pacific region is diverse, with varying infrastructures and distribution networks across countries. Ensuring a consistent and efficient supply chain for flavoured milk can be challenging, particularly in remote or underdeveloped regions. Consumer tastes and preferences are constantly evolving, and there is an increasing demand for unique and innovative flavours in the Asia-Pacific region. Flavoured milk brands have the opportunity to introduce new and exciting flavours that cater to diverse palates and cultural preferences. The rapid growth of e-commerce and online retailing in the Asia-Pacific region provides an avenue for flavoured milk brands to reach a wider consumer base. Online platforms offer convenience and accessibility, allowing consumers to explore and purchase a variety of flavoured milk options. Based on the packaging types, the segment includes plastic packaging, paper-based packaging, glass packaging, and metal packaging. Plastic packaging is leading the Asia-Pacific packaging market for flavoured milk. Plastic packaging materials and manufacturing processes have been well developed and widely adopted in the Asia-Pacific region. This availability, along with established supply chains, makes plastic packaging readily accessible to manufacturers, ensuring a consistent and efficient supply of packaging materials. Plastic packaging can be manufactured in various shapes, sizes, and forms to accommodate different product requirements. This versatility allows for customization and differentiation in packaging design, facilitating product differentiation and marketing strategies. Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online, and others. hypermarkets and supermarkets that are leading the flavour milk market in the Asia-Pacific region. There are several hypermarkets and supermarkets that have a wide range of flavours in the flavoured milk market: Tesco, Carrefour, Aeon, and Big C.

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Manmayi Raval

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Considered in this report • Geography: Asia Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report

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• Asia Pacific flavoured Milk market with its value and forecast along with its segments • Country-wise Flavoured Milk market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • China • Japan • India • Australia • South Korea By Products Type • Dairy-Based • Plant-Based By Packaging types • Plastic Packaging • Paper-Based Packaging • Glass Packaging • Metal Packaging By Distribution Channel • Supermarket and Hypermarket • Convenience Stores • Speciality Stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.