Europe Energy & Sports Drink Market Outlook, 2028

The European energy and sports drinks market is significant in size and continues to grow. The market is driven by factors such as increased consumer awareness of health and fitness, growing interest in sports and physical activities, and changing lifestyles. The market includes various segments, including energy drinks, isotonic drinks, and protein-based sports drinks. European consumers are increasingly health-conscious and seek products that align with their wellness goals. They look for beverages that provide energy, hydration, and functional benefits without compromising on taste. There is a growing demand for natural and organic ingredients, reduced sugar content, and products that cater to specific dietary preferences or restrictions, such as vegan or gluten-free options. European consumers are increasingly seeking energy and sports drinks that offer functional benefits beyond basic hydration and an energy boost. There is a rising demand for drinks formulated with functional ingredients such as adaptogens, vitamins, minerals, and herbal extracts, which are believed to provide additional health benefits or performance enhancement. The European market exhibits diverse preferences when it comes to energy and sports drinks. While some countries favour traditional energy drinks with higher caffeine content, others show a preference for isotonic drinks that focus on hydration and electrolyte replenishment. This diversity reflects the varied consumer tastes and cultural preferences across different European countries. As well as the energy and sports drink brands in Europe, often engage in sponsorships and partnerships with sports teams, athletes, and sporting events. These collaborations help promote the products, create brand visibility, and establish associations with physical fitness and sports performance. It also highlights the integral role that energy and sports drinks play in European sports culture.

According to the research report, "Europe Energy & Sport Drink Market Outlook, 2028," published by Bonafide Research, the Europe energy & sport drink market is anticipated to add over USD 8.48 Billion in market size from 2023 to 2028. Europe has witnessed a significant rise in health and fitness consciousness among consumers. There is a growing awareness of the importance of maintaining an active lifestyle, which has led to an increased demand for beverages that support hydration, energy replenishment, and performance enhancement during physical activities. Europe has a strong sports and outdoor culture, with a wide range of sports activities and events taking place throughout the region. This culture drives the demand for energy and sports drinks as athletes, sports enthusiasts, and individuals engaging in physical activities seek beverages that provide the necessary hydration and energy to optimise their performance. Energy and sports drinks provide a convenient solution for on-the-go consumption. European consumers appreciate the portability and easy accessibility of these beverages, allowing them to stay hydrated and energised while engaged in various activities, including commuting, travelling, or participating in sports and fitness routines. Based on the product types, which include energy drinks and sports drinks, in the European market, energy drinks have the highest market share. Energy drinks are specifically formulated to provide an instant energy boost and enhance mental alertness. The caffeine content, combined with other stimulants like taurine and guarana, stimulates the central nervous system, promoting wakefulness and increased focus. This appeals to individuals who need a quick pick-me-up, whether it's to combat fatigue, improve concentration, or boost performance during demanding tasks or physical activities. Energy drinks are also expected to have the highest market share in Europe in the future.

To start energy and sports drink business in Europe, people may need to obtain certain certifications and licences. The specific certifications required can vary depending on the country and the nature of the business. In most European countries, you first need to register an energy and sports drink business as a food business operator. The registration ensures those comply with the food safety and hygiene regulations and allows authorities to keep track of food businesses operating within their jurisdiction. Hazard Analysis Critical Control Point (HACCP) certification is an internationally recognised food safety management system. It involves identifying potential hazards in the production process and implementing controls to prevent, eliminate, or reduce those hazards to ensure food safety. HACCP certification may be required or recommended, depending on the size and nature of the business. Good Manufacturing Process (GMP) certification ensures that the manufacturing processes meet the required standards for the production of safe and high-quality food and beverages. It includes guidelines for personnel, premises, equipment, hygiene, traceability, and quality control. GMP certification may be necessary to demonstrate compliance with manufacturing standards.

Based on the types of energy drink products, which include non-alcoholic and alcoholic, in Europe the non-alcoholic has the highest market share. There is a growing trend towards health consciousness among consumers in Europe. Many individuals are becoming more aware of the potential negative health effects associated with excessive alcohol consumption. As a result, they are opting for non-alcoholic alternatives, including energy drinks, as a healthier option. Europe has a strong sports and fitness culture, with a significant number of individuals engaging in physical activities and workouts. Non-alcoholic energy drinks are popular among athletes and fitness enthusiasts as they provide hydration, electrolyte replenishment, and energy during and after intense physical activities. These drinks help individuals improve their performance without the negative effects of alcohol. Based on the energy drink types, which include the non-organic and organic types, in Europe, the non-organic types are leading the market. Non-organic energy drink brands, such as Red Bull and Monster Energy, have been dominant players in the market for many years. They have established strong brand recognition, extensive distribution networks, and wide availability across Europe. These brands have invested heavily in marketing, sponsorships, and endorsements, creating a loyal customer base and maintaining a significant market share. Non-organic energy drink brands offer a wide range of flavours, formulations, and product variations to cater to diverse consumer preferences. They continuously innovate and introduce new product lines, limited editions, and special editions, creating a sense of excitement and variety among consumers. This wide product range and variety contribute to the market dominance of non-organic energy drinks. Citrus-flavoured sports drinks, such as lemon, lime, and orange, are widely favoured by European consumers. These flavours provide a refreshing and tangy taste that complements the active and energetic nature of sports drinks.

Based on the types of sport drink products, which include isotonic, hypotonic, and hypertonic, in this region the isotonic sport drink is leading the market. Isotonic sports drinks are designed to provide optimal hydration during physical activity. They contain a balanced blend of water, electrolytes (such as sodium, potassium, and magnesium), and carbohydrates. This composition helps replenish fluids, replace lost electrolytes, and provide quick energy to athletes and active individuals. The focus on hydration and performance has made isotonic sports drinks a popular choice among European consumers. Based on the sport drink packaging types segment, which includes bottles and cans, bottle packaging is leading the market. Based on the distribution channel, it includes supermarkets, hypermarkets, convenience stores, on-trade, and online. In Europe, the hypermarkets and supermarkets that are leading the market are Tesco, Carrefour, Lidl, and Aldi.
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Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Energy & Sport Drink market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Product types

• Energy Drink
• Sport Drink

By Distribution channel

• Supermarket/Hypermarket
• Convenience Stores
• On-Trade
• Online

By Energy Drink Product Type

• Non-Alcoholic
• Alcoholic

By Energy Drink Types

• Non-Organic/ Conventional
• Organic

By Sport Drink Products types

• Isotonic
• Hypotonic
• Hypertonic

By Sport Drink Packaging Type

• Bottle
• Cans

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Smart Lighting industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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