Europe Wine Market Outlook, 2028

Europe is widely regarded as the birthplace of modern winemaking and is home to numerous world-renowned wine regions, each with its unique terroir, grape varieties, and winemaking traditions. The European wine market encompasses a wide range of styles, from classic and age-worthy reds to crisp whites and elegant sparkling wines. With a rich history, strict quality regulations, and a commitment to tradition, the European wine market continues to captivate wine enthusiasts around the world. Europe is the powerhouse of the global wine industry, with several countries leading the way in production, consumption, and export. France, Italy, and Spain are the dominant players in terms of wine production, accounting for a significant share of the world's output. France is renowned for its diverse wine regions, including Bordeaux, Burgundy, Champagne, and the Rhone Valley. Italy boasts a wide range of grape varieties and regions, such as Tuscany, Piedmont, and Veneto. Spain's wine regions, such as Rioja, Ribera del Duero, and Catalonia, have gained international acclaim. Other wine-producing countries in Europe include Portugal, Germany, Austria, Greece, Hungary, and the United Kingdom. Portugal is celebrated for its fortified Port wines and unique grape varieties like Touriga Nacional. Germany is known for its exceptional Rieslings, while Austria excels in producing elegant Gruner Veltliner wines. Greece offers a diverse range of indigenous grape varieties and is making a name for itself with quality-driven wines. Hungary is renowned for its sweet Tokaji wines, and the United Kingdom has gained recognition for its sparkling wines, particularly from the region of Sussex.

According to the research report, “Europe Wine Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 53.27 Billion from 2023 to 2028. Europe boasts a remarkable diversity of wine regions, each with its unique terroir, grape varieties, and winemaking traditions. From the rolling vineyards of Bordeaux in France to the terraced slopes of the Douro Valley in Portugal, there is a plethora of landscapes and microclimates that contribute to the distinctiveness of European wines. European countries are among the world's top wine producers. France, Italy, and Spain consistently rank at the forefront, producing a significant portion of the world's wine supply. Other notable wine-producing countries in Europe include Portugal, Germany, Austria, Greece, and Hungary. Europe is home to some of the oldest vineyards in the world. In the Douro Valley of Portugal, for instance, there are vineyards that have been producing grapes for port wine for over 250 years. These old vineyards often produce wines with exceptional depth and complexity. Several European wine regions have been recognized as UNESCO World Heritage sites due to their cultural and historical significance. Examples include the Bordeaux wine region in France, the Wachau region in Austria, and the Tokaj region in Hungary. Wine tourism is a thriving industry in Europe. Many wine regions offer visitors the opportunity to explore vineyards, visit wineries, and participate in wine tastings. Wine festivals and events, such as the Oktoberfest in Munich and the Montreux Jazz Festival in Switzerland, often showcase local wines alongside other attractions. Also, Europe is renowned for its sparkling wine production. Champagne from France is arguably the most famous sparkling wine globally, but other sparkling wine regions, such as Prosecco from Italy and Cava from Spain, have gained significant popularity in recent years. Moreover, Wine is deeply intertwined with European culture, traditions, and cuisines. It is often an integral part of social gatherings, celebrations, and meals. European wine culture encompasses a range of rituals, such as wine tasting, food pairings, and the appreciation of wine as a symbol of refinement and pleasure.

Europe is often referred to as the "Old World" of wine, contrasting with the "New World" wine regions of countries like Australia, the United States, and Chile. The European wine market reflects this traditional and historical charm, with many wineries and vineyards boasting centuries-old traditions, techniques, and buildings. This sense of history and heritage adds to the allure and romanticism surrounding European wines. Wine is deeply ingrained in European culture and lifestyle. In many European countries, wine is an integral part of social gatherings, meals, and celebrations. The enjoyment and appreciation of wine are often seen as an art form, with a focus on food and wine pairings, wine tastings, and the cultural significance of wine within a given society. France is widely regarded as one of the most prestigious wine-producing countries in the world. It has diverse wine regions, each specializing in different types of wine. Some notable regions include Bordeaux (known for red blends), Burgundy (known for Chardonnay and Pinot Noir), Champagne (known for sparkling wine), Alsace (known for aromatic whites), and Rhône Valley (known for Syrah and Grenache). Italy is another major wine-producing country with a rich viticultural heritage. It specializes in a wide array of wines, thanks to its numerous wine regions. Some of the famous Italian wines include Chianti (from Tuscany), Barolo (from Piedmont), Amarone (from Veneto), Prosecco (from Veneto), and Sangiovese (from various regions). Furthermore, Spain is known for its diverse wine production, ranging from full-bodied reds to crisp whites and sparkling Cava. It has numerous wine regions, such as Rioja (known for Tempranillo-based wines), Ribera del Duero (known for robust reds), Priorat (known for intense reds), and Rías Baixas (known for Albariño white wines). Additionally, Germany is known for its high-quality white wines, particularly Riesling. The Mosel region produces some of the finest Rieslings in the world, known for their elegance, sweetness, and balanced acidity. Germany is also known for other white varieties like Gewürztraminer and Müller-Thurgau.

One of the distinguishing features of the European wine market is its strict appellation systems and regulations. These systems protect the authenticity and quality of wines by designating specific regions and enforcing production standards. In France, the Appellation d'Origine Contrôlée (AOC) system guarantees the origin and quality of wines, ensuring that they meet specific criteria related to grape varieties, vineyard practices, winemaking techniques, and aging. Italy follows the Denominazione di Origine Controllata (DOC) and Denominazione di Origine Controllata e Garantita (DOCG) systems, which regulate the production and quality of wines from specific areas. The European wine market has experienced trend is the increasing demand for organic and biodynamic wines. Consumers are becoming more conscious of sustainable and environmentally friendly practices, leading to a rise in organic vineyards and wineries across Europe. Moreover, there is a growing interest in low-intervention and natural wines, reflecting a desire for wines that express their terroir with minimal manipulation. Another trend is the rising popularity of sparkling wines. Prosecco from Italy and Cava from Spain have witnessed remarkable growth and consumer acceptance, offering affordable alternatives to Champagne. Additionally, there has been a shift in consumer preferences towards lighter-bodied and fresher wines. White wines and rosés have gained popularity, along with lighter red wines, as consumers seek more approachable and versatile options. Wine tourism plays a significant role in the European wine market. Many wine regions offer visitors the opportunity to explore vineyards, visit wineries, and participate in tastings and food pairings. Wine festivals and events, such as Vinexpo in Bordeaux or VinItaly in Verona, attract wine lovers from around the world, showcasing the diverse offerings of the European wine market.

Considered in this report



• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Wine Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United States
• France
• Italy
• Spain
• Russia

By Product type

• Still Wine
• Sparkling Wine

By Color

• Red Wine
• White Wine
• Rose Wine
• Others

By Sweetness Level

• Semi-Sweet
• Dry
• Sweet
• Semi-Dry

By Distribution Channel

• On Trade
• Off Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.