North America Beer Market Outlook, 2028

Raise your glass and explore the vibrant world of North American beer, where hops, barley and inventiveness combine to produce a tapestry of tastes and sensations. This region pulsates with a beer culture as diverse as its inhabitants, from the shining skyscrapers of New York City to the broad plains of the Midwest and the breathtaking vistas of Canada and Mexico. Discover the boiling brews that quench the thirst of beer connoisseurs across North America by entering this enthralling world where tradition and innovation coexist. The North American beer market's beating heart is craft beer, where the best examples of workmanship may be found. Small-scale, independent breweries have launched an innovative revolution with their unrelenting dedication to the craft of brewing. Each brew is painstakingly created, capturing the spirit of the brew master’s competence and enthusiasm. An environment where inventiveness knows no limitations has been created by the adoption of traditional brewing processes and a tireless pursuit of pushing boundaries.

According to the research report, “North America Beer Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 170.24 Billion market size in 2022. The beer market in North America is a tapestry made of an incredible variety of tastes and styles. There is an enticing range of options, from the robust and hop-forward IPAs that captivate the taste buds to the mellow and malty stouts that hug the senses. With their unrelenting dedication to innovation and creativity, craft breweries have carved out a niche for themselves by providing an ever-expanding menu of distinctive beers that reflect the region's cultural diversity. Consumers in North America have become more discerning when it comes to beer. They are increasingly seeking variety, quality, and authenticity in their beverage choices. This shift in preferences has led to a rise in demand for craft beer, which offers a wide range of flavors, styles, and locally sourced ingredients.

Moreover, health-conscious consumers are showing interest in low-alcohol and non-alcoholic beer options, as well as beers brewed with organic ingredients. The growth of craft beer is one of the most noticeable trends in the North American beer market. Craft brewers have grown in popularity as a result of their smaller size, autonomous ownership, attention on quality, and innovation. Craft breweries continually experiment with ingredients, incorporating fruits, spices, coffee, and even unconventional elements like bacon or hot peppers, resulting in a vast array of unique and adventurous brews. The North American beer market is highly competitive and includes a mix of multinational breweries, regional players, and an ever-growing number of craft breweries. Established brands such as Boston Beer Company, Heineken NV, Anheuser-Busch InBev, Constellation Brands, and Carlsberg Group continue to dominate the market.

Standard beer is a term used to describe widely available, commercially made beers that are often flavorless and frequently linked to bigger breweries. These beers are frequently described as being approachable, simple to drink, and widely available. Standard beers have historically enjoyed considerable popularity in North America, appealing to a wide consumer base. In North America, craft beer, usually referred to as premium beer, has seen enormous growth. Craft breweries priorities quality, creativity, and distinctive flavors while producing lesser volumes of beer. One of the most popular beer varieties in North America is lager. It is a particular style of beer that experiences cold fermentation and is renowned for its crisp, clear, and refreshing qualities. Historically, American-style lagers like Budweiser, Coors, and Miller have been preferred by mass-market consumers. Craft breweries also create a wide range of lagers, such as popular pilsners, Helles, and Vienna lagers.

For many years, beer has been traditionally packaged in glass bottles. Some customers like the flavour experience associated with drinking from a bottle, and they offer a classic and quality feel. Different bottle sizes are available, including 12 oz, 22 oz, and 750 ml. Even though cans have become more popular recently, both cans and bottles continue to be widely available in the North American beer industry, providing customers with a range of options based on their tastes. Macrobreweries are industrial-sized breweries that produce massive volumes of beer. Macrobreweries concentrate on making consistently good, approachable beers that are popular with a wide range of customers. In North America, the popularity of craft beer has increased. Craft breweries concentrate on brewing beer in smaller volumes using conventional brewing techniques, frequently highlighting quality, creativity, and distinctive flavors .

North America has become a hub for beer tourism, with beer enthusiasts embarking on pilgrimages to visit breweries, beer festivals, and brewpubs. Destinations like Portland, Oregon, and Denver, Colorado, are known for their thriving beer scenes, attracting visitors from around the world. Sustainability is a growing focus in the North American beer market. Many breweries are implementing environmentally friendly practices, such as utilizing renewable energy, reducing water usage, and prioritizing recycling and waste reduction initiatives. Mexican beer brands have gained significant traction in the North American market. Iconic brands such as Corona, Modelo, and Dos Equis have captured consumer attention, becoming popular choices for beer enthusiasts across the region.

The United States is the leading country in the North American beer market. With its large population, diverse consumer base, and extensive beer industry, the United States holds a dominant position in terms of both production and consumption. It is home to numerous multinational breweries, as well as a thriving craft beer scene that has significantly contributed to the market's growth and innovation. The United States boasts a wide range of beer styles and brands, catering to a diverse range of consumer preferences. However, it's important to note that Mexico also plays a significant role in the North American beer market, with its popular Mexican beer brands gaining considerable popularity and market share across the region.

In the United States, the BA represents craft brewers and works to promote and protect the interests of small and independent breweries. It organizes events, provides educational resources, and advocates for favorable legislative and regulatory environments. The Certified Cicerone program is a certification for beer professionals, focusing on beer knowledge, service, and tasting ability. Great American Beer Festival (GABF), held annually in Denver, Colorado, the GABF is one of the largest and most prestigious beer festivals in the United States. Mexico hosts various beer festivals throughout the year, such as the Cerveza Mexico festival in Mexico City and the Ensenada Beer Fest in Baja California. Among the world's breweries, the North American beer market stands out as a source of distinctiveness. An atmosphere unlike any other is created by its tapestry of tastes, workmanship, and cultural diversity, sense of community, sustainability, and adventurous nature. It serves as a tribute to the dynamic spirit of North America, where a love of beer coexists with creativity, tradition, and a common awareness of the unusual. You're invited to a world where each sip offers a tale just waiting to be uncovered.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Beer market with its value and forecast along with its segments
• Country-wise Beer Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Types:

• Lager
• Ale
• Stout & Porter
• Malt
• Others(pilsner, hard seltzer, kegs, porter)

By Category:

• Standard Beer
• Premium Beer

By Packaging:

• Bottle
• Cann

By Production:

• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel:

• On Trade
• Off Trade

By Beverages Type:

• Alcoholic
• Non- Alcoholic

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now