Asia-Pacific Whiskey Market Outlook, 2028

Asia Pacific has become a compelling force in the global Whiskey market thanks to its rich tapestry of cultures, varied landscapes, and burgeoning community of discriminating aficionados. Asia Pacific, which spans a huge geographic area, offers an exceptional variety of Whiskey styles and expressions that highlight the complexity and adaptability of this noble spirit. The Asia-Pacific market symbolises a harmonic mix of tradition and innovation. From the refined elegance of Japanese whiskies, painstakingly produced with an unrelenting devotion to accuracy and balance, to the daring and experimental whiskies emanating from the inventive distilleries of Taiwan, The Whiskey sector is prospering, awakening traditional distilling methods and embracing cutting-edge innovation amid the commotion of bustling metropolises and peaceful regions. Asia Pacific Whiskey producers create their liquid works of art by drawing inspiration from the region's variety and appreciation for tradition, pushing the envelope of what is possible, and changing the very definition of enjoyment.

According to the research report, "Asia-Pacific Whiskey Market Outlook, 2028," published by Bonafide Research, the market is expected to grow at a 6.97% CAGR by 2023–28. First off, the area's rich cultural past and deeply ingrained appreciation for workmanship have created a favourable environment for the growth of Whiskey manufacturing. Asia-Pacific distilleries have developed their talents to produce distinctive flavour profiles that appeal to both domestic and foreign consumers by drawing inspiration from time-honoured methods and other Whiskey-producing regions. Asia Pacific whiskies have a distinctive flavour due to the numerous terroirs, varying meteorological conditions, and easy access to premium ingredients. From the rugged coastal regions that give whiskies a maritime influence to the mountainous regions of Japan and Taiwan, where crisp air and pure water sources lend purity and complexity to the spirits, each expression captures the essence of its origin and offers a captivating sensory experience.

Whiskey, a complex and nuanced spirit, is crafted using a combination of key ingredients. These include grains (such as barley, corn, rye, and wheat), water, yeast, and wood for maturation. In the Asia-Pacific region, certain ingredients hold particular significance. Barley is a commonly used grain, especially in the production of Scotch-style whiskies. Rice, a staple in many Asian cuisines, is sometimes used as an alternative or adjunct grain, adding a distinct character to the final product. Japanese Whiskey enjoys a high degree of popularity and admiration among Whiskey connoisseurs in the Asia-Pacific region. Japanese whiskies have won over customers' palates in the area and attained international acclaim for their superb workmanship, meticulous attention to detail, and distinctive flavour profiles. American Whiskey also has a competitive market in the Asia-Pacific region. In the Asia-Pacific region, there is a strong preference for premium and high-end premium whiskies. These categories are highly sought after by Whiskey enthusiasts who value exceptional craftsmanship, unique flavour profiles, and the prestige associated with luxury spirits.

The distribution of Whiskey in the Asia-Pacific region encompasses both on-trade and off-trade channels, each playing a significant role in reaching consumers. In the on-trade sector, which includes bars, restaurants, hotels, and other establishments, Whiskey is often enjoyed in a social and convivial setting. Upscale cocktail bars and Whiskey lounges cater to discerning patrons seeking a curated selection of premium whiskies, providing a platform for brand exposure and experiential consumption. Additionally, fine dining establishments offer Whiskey pairings and tasting menus, further enhancing the on-trade experience. On the other hand, the off-trade sector encompasses retail outlets such as specialised Whiskey shops, liquor stores, supermarkets, and online platforms. These channels provide consumers with a wide range of Whiskey options, including both domestic and imported brands, catering to different preferences and budgets. Alcoholic Whiskey continues to be customers' preferred beverage choice in the Asia-Pacific area.

In the Asia-Pacific market, India has established itself as the top consumer of Whiskey. The enormous consumption of this noble spirit has been influenced by the nation's rich cultural heritage as well as a sizable and expanding community of Whiskey fans. In Indian culture, Whiskey has a special place and is frequently consumed at festivities and social events. Whiskey, both domestically and internationally manufactured, enjoys great popularity among Indian customers, who value its peculiar flavours, smoothness, and adaptability. Indians' appetite for Whiskey has fueled the expansion of regional distilleries like Amrut and Paul John, which have won praise for their premium products on a global scale. Additionally, India's rising middle class, increasing disposable incomes, and evolving tastes have further fueled the consumption of Whiskey in the country. With its robust market, India continues to shape and influence the Whiskey landscape within the broader Asia-Pacific region. Additionally, the growing middle class, rising disposable incomes, and changing tastes in India have all contributed to the country's increased Whiskey consumption. With its sizable market, India continues to mould and have an impact on the Whiskey industry throughout the larger Asia-Pacific region.



The Whiskey market in the Asia-Pacific region is subject to various government regulations, overseen by different authorities and certifications. Each country within the region has its own specific regulatory framework governing the production, labelling, distribution, and sale of Whiskey. Authorities such as the Food and Drug Administration (FDA), Customs and Excise Department, and Alcohol Control Boards enforce these regulations, ensuring compliance with quality standards, taxation, and licencing requirements. Additionally, certifications like ISO (International Organisation for Standardisation), HACCP (Hazard Analysis Critical Control Point), and GMP (Good Manufacturing Practises) play a crucial role in ensuring the safety, quality, and consistency of Whiskey production. The Asia Pacific region hosts a variety of events and expos dedicated to the Whiskey market, such as Whiskey Live Asia, the Hong Kong International Wine & Spirits Fair, the Singapore Whiskey Festival, the Tokyo Whiskey Library, and Whiskey Fair Taiwan. These events promote, educate, and celebrate Whiskey in the region, driving the industry forward. With its dynamic landscape and passionate Whiskey enthusiasts, the Asia-Pacific region continues to make its mark on the global Whiskey stage.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Whiskey market with its value and forecast along with its segments
• Country-wise Whiskey Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• India
• Japan
• Australia
• South Korea

By Grain Type
• Malt/ Barley Whiskey
• Wheat Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Others

By Type
• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality
• Premium
• High-End Premium
• Super Premium

By Beverage Type
• Alcoholic
• Non-Alcoholic

By Flavor
• Non-Flavored
• Flavored

By Distribution Channel
• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.