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Global Whiskey Market Outlook, 2028
Global Whiskey Market Outlook, 2028

2023

Global Whiskey Market Outlook, 2028

The Global Whiskey Market market is anticipated to cross USD 127 billion in size, increasing from USD 88.85 billion in 2022. The market is expected to grow at a 6.34% CAGR by 2023–

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Featured Companies

  • 1. Mot Hennessy Louis Vuitton SA (LVMH)
  • 2. United Breweries Limited
  • 3. Kirin Holdings Company, Limited
  • 4. Suntory Holdings Limited
  • 5. Molson Coors Beverage Company
  • 6. Brown–Forman Corporation
  • 7. Diageo plc
  • 8. Bacardi Limited
  • 9. Constellation Brands, Inc.
  • More...

The global whiskey market is expected to reach a value of over USD 127 billion by 2028 as American whiskey emerges as the new choice among whisky enthusiasts worldwide. - Bonafide Research

The history of whiskey dates back centuries and is intertwined with the development of distillation techniques and the production of alcoholic beverages. The origins of distillation can be traced back to ancient civilizations such as the Babylonians, Egyptians, and Greeks. These civilizations used distillation techniques to produce various spirits and perfumes. The production of whiskey began in Ireland and Scotland in the late 15th century. Initially, whiskey was produced for medicinal purposes and as a form of currency. Irish whiskey gained popularity, and by the 18th century, it was being produced on a larger scale. The Scottish climate and availability of local resources like peat influenced the distinct flavor profile of Scotch whisky. The production of bourbon, a type of American whiskey primarily made from corn, gained popularity in Kentucky and other regions. Whiskey production has expanded to countries like Canada, Japan, India, and Australia, each with their own unique production methods and styles. Craft distilleries have gained prominence, and consumers are increasingly exploring different types of whiskey and flavor profiles.

According to the research report "Global Whiskey Market Outlook, 2028," published by Bonafide Research, the market is anticipated to cross USD 127 billion in size, increasing from USD 88.85 billion in 2022. The market is expected to grow at a 6.34% CAGR by 2023–28. The Asia-Pacific region leads the global whiskey market due to rising affluence and changing consumer preferences, a shift in consumer demands towards super-premium whiskey, influences from western culture, trade liberalization, and relaxation of import tariffs. Additionally, some countries, like Japan and Taiwan, have developed their own thriving whiskey industries. Japanese whiskey, in particular, has gained international recognition. Local production and innovation have contributed to the growth of the whiskey market in the region and have generated interest both domestically and globally.

Whsikey Market

Malt whisky, also known as barley whisky, is a type of whisky that is primarily made from malted barley and is the most consumed type, with over 60% of the revenue share. Malt whisky is known for its diverse range of flavors based on the type of barley, the malting process, fermentation, distillation, and maturation techniques. Malt whiskies often exhibit characteristics such as fruity, floral, malty, and sometimes smoky or peaty flavors. The influence of the casks during maturation also contributes to the final flavor profile. Malt whisky can be further classified into two main categories: single malt and blended malt. Single malt whisky is made solely from malted barley in a single distillery and is typically known for its specific regional characteristics. Blended malt whisky, on the other hand, is a blend of single malt whiskies sourced from multiple distilleries. Scotland is particularly renowned for its production of malt whisky from Speyside, Islay, and Highland. Scotch malt whisky has strict regulations governing its production, including requirements for aging in oak casks for a minimum period. Blended whiskey is another highly demanded type of whiskey with substantial revenue shares.

Scotch whisky is indeed in high demand worldwide and is considered one of the most sought-after whiskeys. It has earned a global reputation for its quality, craftsmanship, and rich heritage, which are associated with tradition, expertise, and a long history of whisky production in Scotland. Scotch whisky production follows a long-standing tradition and strict regulations set by the Scotch Whisky Association (SWA). These regulations define the criteria for labeling whisky as "Scotch," ensuring authenticity and maintaining the quality standards that consumers expect. The adherence to tradition and quality has contributed to the enduring popularity of Scotch whisky. Scotch whisky offers a range of super-premium and collectible expressions that are highly sought-after by enthusiasts and collectors alike. Limited editions, special releases, and aged expressions from established distilleries are often in high demand, leading to a vibrant secondary market for Scotch whisky.

Japanese whisky has experienced a surge in popularity in recent years and has gained worldwide recognition for its exceptional quality and craftsmanship. The roots of Japanese whisky can be traced back to the 1920s. Japanese whisky production typically follows the same principles as Scotch whisky. It often exhibits delicate and nuanced flavors, with characteristics ranging from fruity and floral to rich and complex. The attention given to blending and the use of different cask type during the maturation process contributes to the distinct flavor profiles. One unique aspect of Japanese whisky is the use of Mizunara oak casks for maturation. Irish whiskey, introduced by Irish monks during the Middle Ages, unlike other types of whiskey, undergoes additional distillation, resulting in a smoother and lighter spirit. Irish whiskey comes in different styles; including single malt, single grain, blended, and pot still whiskey. The triple distillation process contributes to its smoothness and mellow flavors, fostering the future growth of Irish whiskey at a CAGR of 8.64%.

The super-premium range of whiskey globally consists of high-end and luxury whiskies that are known for their exceptional quality, craftsmanship, and limited availability. These whiskies are sought after by collectors, connoisseurs, and those who appreciate the finest expressions of the spirit. The Macallan M, Glenfiddich Rare Collection, The Dalmore Constellation Collection, Pappy Van Winkle's Family Reserve, and Yamazaki Sherry Cask are some of the super-premium whiskeys from around the world. Some super-premium whiskies can be aged 18 years, 21 years, 25 years, or even longer. In this category, Scotch whisky is aged for 25 years or more, and bourbon whiskey is aged for 15 years or longer. These whiskies combine exceptional aging with other factors such as rarity, unique cask finishes, or special production techniques, which contribute to their premium status and higher price range.

The super-premium whiskey market has seen a rise in craft and small-batch distilleries, with nearly 20% of revenues earned in 2022. Premium whiskey brands are increasingly focusing on innovation and experimentation to cater to evolving consumer preferences. This includes exploring different cask finishes, unique grain varieties, innovative maturation techniques, and experimenting with flavor profiles to offer distinct and engaging whiskies. Countries like Japan, Taiwan, India, and Australia have emerged as key players in the premium whiskey market, offering their own unique expressions and flavors. Glenfiddich, Glenlivet, Maker's Mark, Royal Salute, Redbreast, Balvenie, Hibiki, Highland Park, and Woodford Reserve are some of the most popular super-premium whiskies globally.

Flavored whiskey has gained popularity in recent years, while traditional non-flavored whiskey still dominates the market. Whiskey enthusiasts often appreciate the authentic flavors and craftsmanship found in non-flavored expressions. It can be enjoyed neat, on the rocks, or as a base spirit in a wide range of classic and contemporary cocktails. The versatility of non-flavored whiskey makes it appealing to a broader consumer base. However, it's important to note that flavored whiskey has also gained popularity among younger consumer segments. The demand for flavored whiskey has led to the introduction of various flavors such as honey, apple, cinnamon, and more.

Whiskey is primarily sold through off-trade distribution channels like supermarkets, hypermarkets, and liquor stores, accounting for 87.52% of the market. These retail channels are widely accessible and offer a diverse selection of whiskey brands and expressions to consumers. Specialized liquor stores, also known as liquor shops or bottle shops, typically have a more extensive selection of whiskey brands and expressions compared to supermarkets or hypermarkets. While supermarkets, hypermarkets, and liquor stores are the primary channels for whiskey sales, it's worth mentioning that some premium and limited-edition whiskies may be available exclusively through specialty whiskey retailers, whiskey auctions, or directly from distilleries. These channels cater to whiskey enthusiasts and collectors looking for unique or rare expressions. With the rise of e-commerce, online retailers have become increasingly popular for purchasing whiskey. Duty-free shops located in airports, seaports, and border crossings are another significant distribution channel for whiskey. These shops cater to travellers and offer a wide range of premium and luxury whiskey brands at tax-free prices.

The on-trade distribution channels include bars, restaurants, hotels, clubs, and other hospitality venues. Whiskey bars, in particular, specialize in offering an extensive selection of whiskies from around the world, providing customers with a wide range of choices and the opportunity to explore different styles and flavors. Many restaurants feature whiskey on their beverage menus, either as standalone drinks or as part of cocktail offerings. Hotels and resorts often have bars and lounges where guests can enjoy a variety of beverages. Whiskey can also be found in event venues such as convention centres, concert halls, and sports arenas.

Whiskey aged for 12 to 18 years is often in high demand as it has had a significant amount of time to mature and acquire a well-balanced flavor profile, often characterized by rich notes of oak, caramel, and vanilla. As whiskey ages, it becomes smoother on the palate with a more refined and integrated flavor profile. Limited availability and the time-consuming nature of aging contribute to the perceived rarity and desirability of these expressions. The Macallan 12 Year Old Sherry Oak, The Macallan 15 Year Old Triple Cask, The Macallan 18 Year Old Sherry Oak, Glenfiddich whiskey with 12, 15, and 18 years of age, The Balvenie Double Wood 12 Year Old, The Balvenie Caribbean Cask 14 Year Old, The Balvenie Double Wood 17 Year Old, Highland Park in 12, 15, and 18 years, Talisker 18 Year Old, Jameson 12 Year Old, and Jameson 18 Year Old are some of the popular whiskies in this type.

India has a massive domestic market for whiskey due to its large population and cultural preferences. The global whiskey market is led by India with one-fourth of the global share and is expected to continue its growth. In India, whiskey is the most popular alcoholic beverage, and local brands dominate the market. Indian whiskey, often referred to as "Indian-made foreign liquor" (IMFL), is typically made from molasses and blended with neutral spirits and flavorings. However, when it comes to global whiskey production and exports, countries like Scotland, the United States, Ireland, and Canada are more prominent. Amrut, Paul John, Royal Challenge, Blenders Pride, Officer's Choice, Signature, McDowell's No. 1, and Bagpiper are popular Indian whiskey brands, and there are many more regional and local brands that cater to specific markets within India. Maharashtra, Karnataka, Goa, Punjab, and Tamil Nadu are some of the major whiskey production areas in India.

In North America, the United States is known for its production of bourbon and other American whiskeys like Tennessee and rye. In recent years, many small-scale distilleries have emerged, producing unique and artisanal whiskies. Bourbon whiskeys like Makers Mark, Jim Beam, Wild Turkey, Woodford Reserve, Buffalo Trace, Four Roses, and Knob Creek are the most exported types from North America. Europe has a diverse range of alcoholic beverages deeply rooted in its cultural heritage. Countries like France, Italy, and Spain have strong traditions in wine production, while others, like Germany and the Czech Republic, have a historical preference for beer. These cultural preferences and long-established traditions influence overall consumption patterns and can impact the demand for whiskey. Each European country has its own regulatory framework for alcohol, which can affect the availability, distribution, and marketing of whiskey.

Latin America and the Middle East and Africa have cultural and historical ties to other traditional alcoholic beverages that are more commonly consumed in these regions. For example, in Latin America, spirits such as rum, tequila, and cachaça are more prevalent due to their cultural significance and local production. Similarly, in the Middle East and Africa, drinks like arak, ouzo, and local spirits have a stronger cultural presence. The Middle East, in particular, has religious and cultural norms that discourage or restrict the consumption of alcohol. Economic factors such as income levels, affordability, and pricing play a role in the demand for whiskey. Additionally, limited distribution networks and lower marketing efforts by whiskey producers resemble lower revenues from these regions.

Recent Developments:
• Diageo has introduced a new artificial intelligence-based whisky selector that assists customers in picking single malt scotch whiskeys based on their preferences.
• Aston Martin Lagonda has made Bowmore Islay Single Malt Scotch Whisky its exclusive spirits partner.
• Whyte & Mackay has introduced its whiskey in a new bottle with triple matured and smooth, in a rich mahogany gold with a glittering amber color.
• Bacardi has extended its brands with the introduction of Dewar’s, King Edward, Royal Brackla, William Lawson’s, MacDuff, Glen Deveron, Craigellachie, and Alutmore. The company has also added a bottle library, Wikipedia, to make its end users about the procedures.
• William Grant & Sons has extended its manufacturing facilities to Scotland, Ireland, Iceland, India, the United States, and Mexico. Also, launched their travel retail exclusive range of whiskies under its Glenfiddich whisky brand.
• Chivas Brothers have extended its brand chain with Ballantine's, Royal Salute, and The Glenlivet..
• In July 2021, Diageo Plc, announced that Johnnie Walker whiskey now would be available in paper bottles.
• In November 2021, Pernod Ricard, unveils about it’s the Chuan Malt Whiskey Distillery, in China.
• Glenfiddich has switched to renewable biogas delivery fleet created from whiskey leftovers in 2021.
• Beam Suntory launched its first Indian Whiskey outside of India in 2021, with 5 premium spirits reaching US$ 1 Billion by 2030.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report
• Global Whiskey market with its value and forecast along with its segments
• Region & Country-wise Whiskey market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Grain Type
• Malt/ Barley Whisky
• Wheat Whisky
• Rye Whisky
• Corn Whisky
• Blended Whisky
• Others

By Type
• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality
• Premium
• High-End Premium
• Super Premium

By Beverage Type
• Alcoholic
• Non-Alcoholic

By Flavor Type
• Non-Flavored
• Flavored

By Distribution Channel
• Off Trade (Liquor stores, Supermarket/Hypermarket, Online Stores, Others)
• On Trade (Hotels, Restaurants & Bars, Others)

By Age of Whiskey
• Below 12 Years
• 12 to 18 Years
• Above 18 Years

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.





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Companies Mentioned

  • Mot Hennessy Louis Vuitton SA (LVMH)
  • United Breweries Limited
  • Kirin Holdings Company, Limited
  • Suntory Holdings Limited
  • Molson Coors Beverage Company
  • Brown–Forman Corporation
  • Diageo plc
  • Bacardi Limited
  • Constellation Brands, Inc.
  • Davide Campari-Milano N.V.
  • Asahi Group Holdings, Ltd.
  • The Edrington Group Ltd.
  • Pernod Ricard SA
  • Rémy Cointreau
  • Heaven Hill Distilleries, Inc.
  • William Grant & Sons
  • Allied Blenders & Distillers
  • Distell Group Limited
  • Whyte & Mackay Ltd
  • La Martiniquaise

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers & Opportunities
  • 2.2. Market Restraints & Challenges
  • 2.3. Market Trends
  • 2.4. Covid-19 Effect
  • 2.5. Supply chain Analysis
  • 2.6. Policy & Regulatory Framework
  • 2.7. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Global Whiskey Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Region
  • 6.3. Market Size and Forecast, By Geography
  • 6.4. Market Size and Forecast, By Grain Type
  • 6.5. Market Size and Forecast, By Type
  • 6.6. Market Size and Forecast, By Quality
  • 6.7. Market Size and Forecast, By Beverage Type
  • 6.8. Market Size and Forecast, By Flavor
  • 6.9. Market Size and Forecast, By Distribution Channel
  • 6.9.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 6.9.2. Market Size and Forecast, By On Trade Distribution Channel
  • 6.10. Market Size and Forecast, By Age of Whisky
  • 7. North America Whiskey Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share By Country
  • 7.3. Market Size and Forecast, By Grain Type
  • 7.4. Market Size and Forecast, By Type
  • 7.5. Market Size and Forecast, By Quality
  • 7.6. Market Size and Forecast, By Beverage Type
  • 7.7. Market Size and Forecast, By Flavor
  • 7.8. Market Size and Forecast, By Distribution Channel
  • 7.8.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 7.8.2. Market Size and Forecast, By On Trade Distribution Channel
  • 7.9. Market Size and Forecast, By Age of Whisky
  • 7.10. United States Whiskey Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Grain Type
  • 7.10.3. Market Size and Forecast By Type
  • 7.10.4. Market Size and Forecast By Quality
  • 7.10.5. Market Size and Forecast By Beverage Type
  • 7.10.6. Market Size and Forecast By Flavor
  • 7.10.7. Market Size and Forecast, By Distribution Channel
  • 7.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 7.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 7.10.8. Market Size and Forecast, By Age of Whisky
  • 7.11. Canada Whiskey Market Outlook
  • 7.11.1. Market Size By Value
  • 7.11.2. Market Size and Forecast By Grain Type
  • 7.11.3. Market Size and Forecast By Type
  • 7.11.4. Market Size and Forecast By Quality
  • 7.11.5. Market Size and Forecast By Beverage Type
  • 7.11.6. Market Size and Forecast By Flavor
  • 7.11.7. Market Size and Forecast, By Distribution Channel
  • 7.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 7.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 7.11.8. Market Size and Forecast, By Age of Whisky
  • 7.12. Mexico Whiskey Market Outlook
  • 7.12.1. Market Size By Value
  • 7.12.2. Market Size and Forecast By Grain Type
  • 7.12.3. Market Size and Forecast By Type
  • 7.12.4. Market Size and Forecast By Quality
  • 7.12.5. Market Size and Forecast By Beverage Type
  • 7.12.6. Market Size and Forecast By Flavor
  • 7.12.7. Market Size and Forecast, By Distribution Channel
  • 7.12.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 7.12.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 7.12.8. Market Size and Forecast, By Age of Whisky
  • 8. Europe Whiskey Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast, By Grain Type
  • 8.4. Market Size and Forecast, By Type
  • 8.5. Market Size and Forecast, By Quality
  • 8.6. Market Size and Forecast, By Beverage Type
  • 8.7. Market Size and Forecast, By Flavor
  • 8.8. Market Size and Forecast, By Distribution Channel
  • 8.8.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.8.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.9. Market Size and Forecast, By Age of Whisky
  • 8.10. Germany Whiskey Market Outlook
  • 8.10.1. Market Size By Value
  • 8.10.2. Market Size and Forecast By Grain Type
  • 8.10.3. Market Size and Forecast By Type
  • 8.10.4. Market Size and Forecast By Quality
  • 8.10.5. Market Size and Forecast By Beverage Type
  • 8.10.6. Market Size and Forecast By Flavor
  • 8.10.7. Market Size and Forecast, By Distribution Channel
  • 8.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.10.8. Market Size and Forecast, By Age of Whisky
  • 8.11. United Kingdom Whiskey Market Outlook
  • 8.11.1. Market Size By Value
  • 8.11.2. Market Size and Forecast By Grain Type
  • 8.11.3. Market Size and Forecast By Type
  • 8.11.4. Market Size and Forecast By Quality
  • 8.11.5. Market Size and Forecast By Beverage Type
  • 8.11.6. Market Size and Forecast By Flavor
  • 8.11.7. Market Size and Forecast, By Distribution Channel
  • 8.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.11.8. Market Size and Forecast, By Age of Whisky
  • 8.12. France Whiskey Market Outlook
  • 8.12.1. Market Size By Value
  • 8.12.2. Market Size and Forecast By Grain Type
  • 8.12.3. Market Size and Forecast By Type
  • 8.12.4. Market Size and Forecast By Quality
  • 8.12.5. Market Size and Forecast By Beverage Type
  • 8.12.6. Market Size and Forecast By Flavor
  • 8.12.7. Market Size and Forecast, By Distribution Channel
  • 8.12.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.12.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.12.8. Market Size and Forecast, By Age of Whisky
  • 8.13. Italy Whiskey Market Outlook
  • 8.13.1. Market Size By Value
  • 8.13.2. Market Size and Forecast By Grain Type
  • 8.13.3. Market Size and Forecast By Type
  • 8.13.4. Market Size and Forecast By Quality
  • 8.13.5. Market Size and Forecast By Beverage Type
  • 8.13.6. Market Size and Forecast By Flavor
  • 8.13.7. Market Size and Forecast, By Distribution Channel
  • 8.13.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.13.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.13.8. Market Size and Forecast, By Age of Whisky
  • 8.14. Spain Whiskey Market Outlook
  • 8.14.1. Market Size By Value
  • 8.14.2. Market Size and Forecast By Grain Type
  • 8.14.3. Market Size and Forecast By Type
  • 8.14.4. Market Size and Forecast By Quality
  • 8.14.5. Market Size and Forecast By Beverage Type
  • 8.14.6. Market Size and Forecast By Flavor
  • 8.14.7. Market Size and Forecast, By Distribution Channel
  • 8.14.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.14.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.14.8. Market Size and Forecast, By Age of Whisky
  • 8.15. Russia Whiskey Market Outlook
  • 8.15.1. Market Size By Value
  • 8.15.2. Market Size and Forecast By Grain Type
  • 8.15.3. Market Size and Forecast By Type
  • 8.15.4. Market Size and Forecast By Quality
  • 8.15.5. Market Size and Forecast By Beverage Type
  • 8.15.6. Market Size and Forecast By Flavor
  • 8.15.7. Market Size and Forecast, By Distribution Channel
  • 8.15.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 8.15.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 8.15.8. Market Size and Forecast, By Age of Whisky
  • 9. Asia-Pacific Whiskey Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Market Size and Forecast, By Grain Type
  • 9.4. Market Size and Forecast, By Type
  • 9.5. Market Size and Forecast, By Quality
  • 9.6. Market Size and Forecast, By Beverage Type
  • 9.7. Market Size and Forecast, By Flavor
  • 9.8. Market Size and Forecast, By Distribution Channel
  • 9.8.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.8.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.9. Market Size and Forecast, By Age of Whisky
  • 9.10. China Whiskey Market Outlook
  • 9.10.1. Market Size By Value
  • 9.10.2. Market Size and Forecast By Grain Type
  • 9.10.3. Market Size and Forecast By Type
  • 9.10.4. Market Size and Forecast By Quality
  • 9.10.5. Market Size and Forecast By Beverage Type
  • 9.10.6. Market Size and Forecast By Flavor
  • 9.10.7. Market Size and Forecast, By Distribution Channel
  • 9.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.10.8. Market Size and Forecast, By Age of Whisky
  • 9.11. Japan Whiskey Market Outlook
  • 9.11.1. Market Size By Value
  • 9.11.2. Market Size and Forecast By Grain Type
  • 9.11.3. Market Size and Forecast By Type
  • 9.11.4. Market Size and Forecast By Quality
  • 9.11.5. Market Size and Forecast By Beverage Type
  • 9.11.6. Market Size and Forecast By Flavor
  • 9.11.7. Market Size and Forecast, By Distribution Channel
  • 9.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.11.8. Market Size and Forecast, By Age of Whisky
  • 9.12. India Whiskey Market Outlook
  • 9.12.1. Market Size By Value
  • 9.12.2. Market Size and Forecast By Grain Type
  • 9.12.3. Market Size and Forecast By Type
  • 9.12.4. Market Size and Forecast By Quality
  • 9.12.5. Market Size and Forecast By Beverage Type
  • 9.12.6. Market Size and Forecast By Flavor
  • 9.12.7. Market Size and Forecast, By Distribution Channel
  • 9.12.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.12.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.12.8. Market Size and Forecast, By Age of Whisky
  • 9.13. Australia Whiskey Market Outlook
  • 9.13.1. Market Size By Value
  • 9.13.2. Market Size and Forecast By Grain Type
  • 9.13.3. Market Size and Forecast By Type
  • 9.13.4. Market Size and Forecast By Quality
  • 9.13.5. Market Size and Forecast By Beverage Type
  • 9.13.6. Market Size and Forecast By Flavor
  • 9.13.7. Market Size and Forecast, By Distribution Channel
  • 9.13.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.13.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.13.8. Market Size and Forecast, By Age of Whisky
  • 9.14. South Korea Whiskey Market Outlook
  • 9.14.1. Market Size By Value
  • 9.14.2. Market Size and Forecast By Grain Type
  • 9.14.3. Market Size and Forecast By Type
  • 9.14.4. Market Size and Forecast By Quality
  • 9.14.5. Market Size and Forecast By Beverage Type
  • 9.14.6. Market Size and Forecast By Flavor
  • 9.14.7. Market Size and Forecast, By Distribution Channel
  • 9.14.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 9.14.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 9.14.8. Market Size and Forecast, By Age of Whisky
  • 10. South America Whiskey Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. Market Size and Forecast, By Grain Type
  • 10.4. Market Size and Forecast, By Type
  • 10.5. Market Size and Forecast, By Quality
  • 10.6. Market Size and Forecast, By Beverage Type
  • 10.7. Market Size and Forecast, By Flavor
  • 10.8. Market Size and Forecast, By Distribution Channel
  • 10.8.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 10.8.2. Market Size and Forecast, By On Trade Distribution Channel
  • 10.9. Market Size and Forecast, By Age of Whisky
  • 10.10. Brazil Whiskey Market Outlook
  • 10.10.1. Market Size By Value
  • 10.10.2. Market Size and Forecast By Grain Type
  • 10.10.3. Market Size and Forecast By Type
  • 10.10.4. Market Size and Forecast By Quality
  • 10.10.5. Market Size and Forecast By Beverage Type
  • 10.10.6. Market Size and Forecast By Flavor
  • 10.10.7. Market Size and Forecast, By Distribution Channel
  • 10.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 10.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 10.10.8. Market Size and Forecast, By Age of Whisky
  • 10.11. Argentina Whiskey Market Outlook
  • 10.11.1. Market Size By Value
  • 10.11.2. Market Size and Forecast By Grain Type
  • 10.11.3. Market Size and Forecast By Type
  • 10.11.4. Market Size and Forecast By Quality
  • 10.11.5. Market Size and Forecast By Beverage Type
  • 10.11.6. Market Size and Forecast By Flavor
  • 10.11.7. Market Size and Forecast, By Distribution Channel
  • 10.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 10.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 10.11.8. Market Size and Forecast, By Age of Whisky
  • 10.12. Columbia Whiskey Market Outlook
  • 10.12.1. Market Size By Value
  • 10.12.2. Market Size and Forecast By Grain Type
  • 10.12.3. Market Size and Forecast By Type
  • 10.12.4. Market Size and Forecast By Quality
  • 10.12.5. Market Size and Forecast By Beverage Type
  • 10.12.6. Market Size and Forecast By Flavor
  • 10.12.7. Market Size and Forecast, By Distribution Channel
  • 10.12.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 10.12.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 10.12.8. Market Size and Forecast, By Age of Whisky
  • 11. Middle East & Africa Whiskey Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share By Country
  • 11.3. Market Size and Forecast, By Grain Type
  • 11.4. Market Size and Forecast, By Type
  • 11.5. Market Size and Forecast, By Quality
  • 11.6. Market Size and Forecast, By Beverage Type
  • 11.7. Market Size and Forecast, By Flavor
  • 11.8. Market Size and Forecast, By Distribution Channel
  • 11.8.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 11.8.2. Market Size and Forecast, By On Trade Distribution Channel
  • 11.9. Market Size and Forecast, By Age of Whisky
  • 11.10. UAE Whiskey Market Outlook
  • 11.10.1. Market Size By Value
  • 11.10.2. Market Size and Forecast By Grain Type
  • 11.10.3. Market Size and Forecast By Type
  • 11.10.4. Market Size and Forecast By Quality
  • 11.10.5. Market Size and Forecast By Beverage Type
  • 11.10.6. Market Size and Forecast By Flavor
  • 11.10.7. Market Size and Forecast, By Distribution Channel
  • 11.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 11.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 11.10.8. Market Size and Forecast, By Age of Whisky
  • 11.11. South Africa Whiskey Market Outlook
  • 11.11.1. Market Size By Value
  • 11.11.2. Market Size and Forecast By Grain Type
  • 11.11.3. Market Size and Forecast By Type
  • 11.11.4. Market Size and Forecast By Quality
  • 11.11.5. Market Size and Forecast By Beverage Type
  • 11.11.6. Market Size and Forecast By Flavor
  • 11.11.7. Market Size and Forecast, By Distribution Channel
  • 11.11.7.1. Market Size and Forecast, By Off Trade Distribution Channel
  • 11.11.7.2. Market Size and Forecast, By On Trade Distribution Channel
  • 11.11.8. Market Size and Forecast, By Age of Whisky
  • 12. Competitive Landscape
  • 12.1. Competitive Dashboard
  • 12.2. Business Strategies Adopted by Key Players
  • 12.3. Key Players Market Share Insights and Analysis, 2022
  • 12.4. Key Players Market Positioning Matrix
  • 12.5. Porter's Five Forces
  • 12.6. Company Profile
  • 12.6.1. Diageo plc
  • 12.6.1.1. Company Snapshot
  • 12.6.1.2. Company Overview
  • 12.6.1.3. Financial Highlights
  • 12.6.1.4. Geographic Insights
  • 12.6.1.5. Business Segment & Performance
  • 12.6.1.6. Product Portfolio
  • 12.6.1.7. Key Executives
  • 12.6.1.8. Strategic Moves & Developments
  • 12.6.2. The Edrington Group Ltd.
  • 12.6.3. Brown–Forman Corporation
  • 12.6.4. Davide Campari-Milano N.V.
  • 12.6.5. LVMH Moët Hennessy Louis Vuitton
  • 12.6.6. Bacardi Limited
  • 12.6.7. Suntory Holdings Limited
  • 12.6.8. Pernod Ricard SA
  • 12.6.9. Rémy Cointreau
  • 12.6.10. Heaven Hill Distilleries, Inc.
  • 12.6.11. Asahi Group Holdings, Ltd.
  • 12.6.12. William Grant & Sons
  • 12.6.13. Constellation Brands, Inc.
  • 12.6.14. Allied Blenders & Distillers
  • 12.6.15. Distell Group Limited
  • 12.6.16. Kirin Holdings Company, Limited.
  • 12.6.17. Molson Coors Beverage Company
  • 12.6.18. United Breweries Limited
  • 12.6.19. Whyte & Mackay Ltd
  • 12.6.20. La Martiniquaise
  • 13. Strategic Recommendations
  • 14. Annexure
  • 14.1. FAQ`s
  • 14.2. Notes
  • 14.3. Related Reports
  • 15. Disclaimer

List of Table
Table 1 : Global Whiskey Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Whiskey Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Whiskey Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 10 : Global Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 11 : Global Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 12 : Global Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13 : Global Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 14 : Global Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : Global Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 16 : North America Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 17 : North America Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 18 : North America Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 19 : North America Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 20 : North America Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 21 : North America Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22 : North America Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 23 : North America Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 24 : North America Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 25 : United States Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 26 : United States Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 27 : United States Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 28 : United States Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 29 : United States Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 30 : United States Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 31 : United States Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 32 : United States Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 33 : United States Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 34 : Canada Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 35 : Canada Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 36 : Canada Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 37 : Canada Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 38 : Canada Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 39 : Canada Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 40 : Canada Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 41 : Canada Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 42 : Canada Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 43 : Mexico Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 44 : Mexico Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 45 : Mexico Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 46 : Mexico Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 47 : Mexico Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 48 : Mexico Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 49 : Mexico Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 50 : Mexico Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 51 : Mexico Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 52 : Europe Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 53 : Europe Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 54 : Europe Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 55 : Europe Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 56 : Europe Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 57 : Europe Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 58 : Europe Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 59 : Europe Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 60 : Europe Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 61 : Germany Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 62 : Germany Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 63 : Germany Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 64 : Germany Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 65 : Germany Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 66 : Germany Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 67 : Germany Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 68 : Germany Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 69 : Germany Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 70 : United Kingdom Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 71 : United Kingdom Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 72 : United Kingdom Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 73 : United Kingdom Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 74 : United Kingdom Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 75 : United Kingdom Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 76 : United Kingdom Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 77 : United Kingdom Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 78 : United Kingdom Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 79 : France Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 80 : France Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 81 : France Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 82 : France Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 83 : France Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 84 : France Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 85 : France Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 86 : France Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 87 : France Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 88 : Italy Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 89 : Italy Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 90 : Italy Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 91 : Italy Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 92 : Italy Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 93 : Italy Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 94 : Italy Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 95 : Italy Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 96 : Italy Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 97 : Spain Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 98 : Spain Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 99 : Spain Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 100 : Spain Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 101 : Spain Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 102 : Spain Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 103 : Spain Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 104 : Spain Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 105 : Spain Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 106 : Russia Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 107 : Russia Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 108 : Russia Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 109 : Russia Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 110 : Russia Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 111 : Russia Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 112 : Russia Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 113 : Russia Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 114 : Russia Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 115 : Asia-Pacific Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 116 : Asia-Pacific Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 117 : Asia-Pacific Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 118 : Asia-Pacific Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 119 : Asia-Pacific Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 120 : Asia-Pacific Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 121 : Asia-Pacific Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 122 : Asia-Pacific Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 123 : Asia-Pacific Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 124 : China Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 125 : China Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 126 : China Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 127 : China Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 128 : China Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 129 : China Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 130 : China Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 131 : China Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 132 : China Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 133 : Japan Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 134 : Japan Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 135 : Japan Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 136 : Japan Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 137 : Japan Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 138 : Japan Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 139 : Japan Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 140 : Japan Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 141 : Japan Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 142 : India Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 143 : India Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 144 : India Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 145 : India Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 146 : India Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 147 : India Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 148 : India Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 149 : India Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 150 : India Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 151 : Australia Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 152 : Australia Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 153 : Australia Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 154 : Australia Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 155 : Australia Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 156 : Australia Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 157 : Australia Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 158 : Australia Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 159 : Australia Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 160 : South Korea Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 161 : South Korea Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 162 : South Korea Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 163 : South Korea Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 164 : South Korea Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 165 : South Korea Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 166 : South Korea Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 167 : South Korea Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 168 : South Korea Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 169 : South America Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 170 : South America Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 171 : South America Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 172 : South America Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 173 : South America Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 174 : South America Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 175 : South America Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 176 : South America Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 177 : South America Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 178 : Brazil Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 179 : Brazil Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 180 : Brazil Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 181 : Brazil Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 182 : Brazil Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 183 : Brazil Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 184 : Brazil Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 185 : Brazil Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 186 : Brazil Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 187 : Argentina Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 188 : Argentina Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 189 : Argentina Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 190 : Argentina Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 191 : Argentina Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 192 : Argentina Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 193 : Argentina Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 194 : Argentina Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 195 : Argentina Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 196 : Colombia Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 197 : Colombia Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 198 : Colombia Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 199 : Colombia Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 200 : Colombia Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 201 : Colombia Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 202 : Colombia Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 203 : Colombia Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 204 : Colombia Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 205 : Middle East & Africa Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 206 : Middle East & Africa Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 207 : Middle East & Africa Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 208 : Middle East & Africa Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 209 : Middle East & Africa Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 210 : Middle East & Africa Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 211 : Middle East & Africa Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 212 : Middle East & Africa Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 213 : Middle East & Africa Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 214 : United Arab Emirates Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 215 : United Arab Emirates Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 216 : United Arab Emirates Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 217 : United Arab Emirates Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 218 : United Arab Emirates Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 219 : United Arab Emirates Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 220 : United Arab Emirates Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 221 : United Arab Emirates Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 222 : United Arab Emirates Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 223 : South Africa Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 224 : South Africa Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 225 : South Africa Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 226 : South Africa Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 227 : South Africa Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 228 : South Africa Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 229 : South Africa Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 230 : South Africa Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 231 : South Africa Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
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List of Figures
Figure 1: Global Whiskey Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Whiskey Market Share By Region (2022)
Figure 6: North America Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Whiskey Market Share By Country (2022)
Figure 8: US Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Whiskey Market Share By Country (2022)
Figure 13: Germany Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Whiskey Market Share By Country (2022)
Figure 21: China Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Whiskey Market Share By Country (2022)
Figure 28: Brazil Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Whiskey Market Share By Country (2022)
Figure 33: UAE Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: South Africa Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: Competitive Dashboard of top 5 players, 2022
Figure 36: Market Share insights of key players, 2022
Figure 37: Porter's Five Forces of Global Whiskey Market
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Market Research FAQs

The global whiskey market is influenced by consumer trends and preferences, which continue to evolve over time. Some notable trends include a growing interest in premium and craft whiskies, an appreciation for limited edition and single cask releases, and a focus on whiskey education and connoisseurship.

Whiskey tourism and distillery visits are becoming increasingly popular, allowing travelers to learn about the whiskey-making process, experience the unique atmosphere, and sample different expressions. Many distilleries offer guided tours, tastings, and even the opportunity to witness the production process.

Sustainability is an important consideration in the whiskey industry, with many distilleries implementing sustainable practices such as using renewable energy sources, reducing water usage, recycling, and managing waste responsibly. Certification programs like the Carbon Trust and LEED provide guidelines and recognition for sustainable practices.

The global whiskey market can be influenced by trade agreements and tariffs between countries. Tariffs on imported whiskey can affect pricing and availability in certain markets, as they can increase the cost for consumers or limit the access to certain brands. Trade agreements can facilitate smoother trade between countries, reducing barriers and promoting the exchange of whiskey products.

Cultural and regional influences have a significant impact on the global whiskey market. Scotch Whiskey is renowned for its peaty and smoky flavors, while American Bourbon is characterized by its sweet and rich flavor profile. These influences contribute to the diversity and richness of the global whiskey market.

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