Historically, South America has been more renowned for its wine and spirits production, with countries like Argentina, gaining international recognition for their high-quality wines. Cider, with its refreshing taste and fruity profiles, has started to gain traction as a viable option for those looking for something different from traditional wine or beer. The South American cider market presents an opportunity for both domestic and international cider producers to tap into this evolving consumer trend. Brazil and Argentina are the leading countries in terms of cider production and consumption within the region. Brazil, in particular, has witnessed a surge in cider production, with local brands such as Casa Valduga gaining recognition for their cider offerings. Argentina is known for their apple cultivation, have also seen the emergence of cider brands like Cidrera Tafi and Cidra Asturiana. The South American cider market is characterized by a variety of cider styles, ranging from traditional dry ciders to sweeter and flavored options. Local producers often focus on using locally sourced apples and traditional production methods, while some craft cider brands experiment with different fruit combinations and aging processes.
According to the research report, “South America Cider Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 309 Million from 2023 to 2028. South America is home to diverse apple varieties that are used in cider production. Countries like have favorable climates for apple cultivation, providing a rich source of locally grown apples for cider production. The cider market in South America has been influenced by European cider-making traditions, particularly those from regions like Asturias in Spain. Some cider brands in South America aim to recreate traditional European cider styles, while others experiment with local flavors and techniques. Similar to other regions around the world, South America has seen the rise of craft cider producers. These small-scale cideries focus on using high-quality ingredients, traditional methods, and innovative flavor combinations, appealing to consumers looking for unique and artisanal beverages. Flavored ciders have gained popularity in South America. Some cider brands offer a variety of flavors, including tropical fruits, berries, and spices, catering to a broader range of consumer tastes and preferences. In regions where cider production is prominent, such as southern Brazil and parts of Argentina, cider tourism has started to gain momentum. Cider trails and cider-related events allow visitors to explore cider production facilities, taste different ciders, and learn about the cider-making process. While the South American cider market is primarily focused on domestic consumption, there is potential for cider brands to expand their reach and export their products to international markets. This could help showcase the unique flavors and characteristics of South American ciders to a global audience.
Brazil has a growing cider market, and its specialization lies in producing cider made from a variety of apple types, often sourced locally. Brazilian cider brands focus on creating diverse cider styles, ranging from dry and crisp ciders to sweeter and fruit-forward options. Brazil's cider market has seen the emergence of craft cider producers, particularly in regions like Rio Grande do Sul and Santa Catarina. In addition, Argentina, known for its apple orchards, has a specialization in traditional cider production. Cidrera Tafi is a prominent Argentine cider brand that follows traditional methods to produce ciders with a focus on authenticity and heritage. Argentine cider often leans towards drier styles and highlights the use of locally grown apple varieties. Some well-known cider brands in South America are Casa Valduga is a Brazilian winery that also produces cider. They offer a range of ciders made from locally sourced apples. Cidrera Tafi is also an Argentine cider brand known for its traditional production methods. They produce a variety of ciders using different apple varieties. In Addition, Huasch is an Argentine brand that produces craft cider using local apples. They focus on using natural ingredients and traditional processes. Also, Compania de Sidra is a Chilean brand that produces cider made from Chilean apples. They offer a range of ciders, including both traditional and flavored varieties.
Some cider producers in South America adhere to traditional production methods, including the use of wooden barrels for fermentation and aging. This approach aims to preserve the authenticity and flavor profiles reminiscent of traditional European ciders. The diverse climates across South America contribute to a wide range of apple varieties and flavors in cider production. Cooler regions, such as the Argentine Patagonia, offer ideal conditions for apple cultivation and cider production. Some cider brands in South America prioritize sustainability in their production processes. They implement eco-friendly practices, such as using renewable energy, reducing water consumption, and incorporating organic farming methods, to minimize their environmental impact. Cider is increasingly being used as an ingredient in cocktails, adding a unique twist to traditional recipes. Mixologists in South America are experimenting with cider-based cocktails, incorporating local flavors and ingredients to create refreshing and innovative drinks. South American cider producers are exploring the concept of cider and food pairings, similar to wine pairings. They promote the versatility of cider as a beverage that complements a wide range of dishes, including seafood, grilled meats, cheeses, and desserts. To generate excitement and appeal to a wider audience, cider producers in South America are partnering with local artisans, breweries, and wineries for collaborations and limited-edition releases. These collaborations result in unique cider expressions that showcase regional flavors and craftsmanship. As the South American cider market evolves, efforts are being made to increase consumer awareness and education about cider. Tastings, workshops, and educational events are being organized to introduce consumers to the different cider styles, production techniques, and cider-apple varieties. As consumer preferences continue to evolve and awareness of cider increases, there is an opportunity for cider brands to capture a larger market share and introduce new consumers to the refreshing and diverse world of cider in South America.
A Bonafide Research industry report provides in-depth market analysis, trends, competitive insights, and strategic recommendations to help businesses make informed decisions.
Download SampleWe are friendly and approachable, give us a call.