The Asia Pacific Cider market is expected to grow with 7.87 % CAGR by 2023-28, Growing awareness and adoption of cider as a refreshing beverage.
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The Asia Pacific region, which includes countries such as China, Japan, India, Australia, and South Korea, has witnessed a surge in demand for cider due to several factors. The region with large population and rising middle class have led to increased purchasing power and a greater willingness to explore new and unique beverages. Additionally, there is a growing trend of health-conscious consumers seeking lighter and fruitier alternatives to heavy, high-alcohol drinks. The market is characterized by a diverse range of cider products, including traditional apple and pear ciders, as well as innovative flavors such as strawberry, peach, and elderflower. Manufacturers are constantly introducing new and exciting cider variants to cater to the evolving tastes and preferences of consumers. The Asia Pacific cider market caters to a diverse range of consumer preferences. Different flavors and styles of cider are introduced to accommodate varying tastes, including traditional apple and pear ciders, as well as innovative fruit combinations and botanical infusions. Health-conscious consumers in the Asia Pacific region are seeking lighter and healthier alcoholic beverages. Cider, with its lower alcohol content compared to spirits and beer, and its association with natural fruit ingredients, appeals to this demographic.
According to the research report, “Asia-Pacific Cider Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with 7.87 % CAGR by 2023-28. Cider has gained particular popularity among female consumers in the Asia Pacific region. Its fruity and refreshing nature, as well as the perception of it being a lighter and more feminine drink, has contributed to its appeal among women. The Asia Pacific cider market has seen the emergence of a craft cider movement, with small-scale producers focusing on producing high-quality, artisanal ciders. This trend aligns with the increasing consumer interest in unique and locally sourced products. The Asia Pacific region's diverse agricultural landscape contributes to the availability of unique fruit varieties for cider production. For instance, Asian pears and other regional fruits are incorporated into ciders, creating distinct flavor profiles that differentiate them from ciders produced elsewhere. While the Asia Pacific cider market as a whole is growing, certain countries stand out for their significant contributions. China, Japan, Australia, and South Korea are among the key markets witnessing robust growth and attracting investments from both domestic and international cider producers. The Asia Pacific cider market is marked by collaborations between cider producers, fruit growers, and other industry stakeholders to promote innovation and product development. These collaborations aim to create unique cider offerings and explore new market opportunities. Cider producers in the Asia Pacific region are increasingly focused on sustainability and environmental practices. Many cider companies are adopting eco-friendly packaging, implementing energy-efficient production methods, and sourcing locally grown fruits to reduce their carbon footprint and support local communities. Cider is gaining recognition as a versatile beverage that pairs well with a variety of foods. Cider producers and enthusiasts in the Asia Pacific region are actively exploring and promoting cider and food pairing combinations, ranging from traditional cheese and charcuterie to Asian cuisine such as sushi or spicy dishes. Cider is not limited to being consumed on its own but is also finding its way into creative cocktail recipes. Mixologists and bartenders in the Asia Pacific region are incorporating cider as an ingredient in cocktails, offering refreshing and unique flavor profiles. The Asia Pacific cider market presents export opportunities for cider producers. International cider brands are increasingly looking to tap into the growing consumer demand in the region, and Asian cider producers are exploring export markets to expand their reach globally. With the rise of e-commerce and online shopping platforms, cider producers in the Asia Pacific region are leveraging these channels to reach a wider consumer base. Online sales platforms enable consumers to explore and purchase a variety of ciders conveniently, contributing to the market's growth. The Asia Pacific region hosts cider and mixology competitions that showcase the creativity and skills of bartenders and cider producers. These competitions provide a platform for talent recognition and encourage innovation in cider-based mixology.
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