Europe Vegan Cosmetics Market Outlook, 2028

Due to growing consumer knowledge of the negative effects of some substances, such as paraben and aluminium compounds found in skincare, hair care, and deodorants, the demand for natural and organic goods has increased throughout the European region. Many European consumers favour one brand over another due to its natural and ethical formulation. In the last several years, sales of vegan beauty products have significantly expanded in the United Kingdom. Demand for secure, natural, and organic vegan cosmetics has recently surged as a result of growing awareness of the potential long-term harm caused by chemical brands. The industry has seen a noticeable increase in the demand for vegan ingredients, which are being bought for their effectiveness, longer-lasting protection, and therapeutic qualities. As a result, the majority of businesses are now producing vegan brands and goods made with natural components like quality botanical ingredients inspired by plants and with multiple uses. For instance, the fast-fashion clothing retailer Boohoo debuted a more than 50-item vegan beauty range in February 2022. It comes in a number of colours to suit various skin tones and complexions and offers products for the brows, lips, eyes, and face. Vegan cosmetics were once niche products, but they have gained mainstream acceptance across Europe. Major beauty brands are now offering vegan product lines or transitioning existing lines to be vegan-friendly. This increased availability and visibility have contributed to the market's growth. Also, there has been a growing awareness among European consumers about animal welfare, sustainability, and the environmental impact of traditional cosmetics. This has led to a rising demand for vegan alternatives that are free from animal-derived ingredients and are not tested on animals. Consumers are placing a greater emphasis on ethical and sustainable practices. They are seeking out brands that align with their values, which include using plant-based ingredients, recyclable packaging, and reducing carbon footprints. Vegan cosmetics, by their nature, often meet these criteria, making them more appealing to conscious consumers.

According to the research report, “Europe Vegan Cosmetics Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add USD 2200 Million market size from 2023 to 2028. Launches of vegan cosmetics products have seen a significant increase in the industry over the past few years. The demand for cruelty-free cosmetics in the nation has been driven by the preference for it as well as much higher per capita spending on cosmetics (relative to the average in Europe). Cosmetics should not be subjected to animal testing, which is one of the essential prerequisites for achieving vegan certification. Animal testing for cosmetics is prohibited in Europe. As a result, numerous cruelty-free cosmetics have been introduced in the area. The presence of a sizable vegan population and these law-abiding cosmetics are projected to propel the regional market for cruelty-free cosmetics throughout the forecast period. Two of the well-known organisations in Europe that certify cosmetics and other consumer goods as being vegan or cruelty-free are People for the Ethical Treatment of Animals (PETA) and the European Vegetarian Union (EVU). During the forecast period, all of these factors will drive the regional market. The COVID-19 epidemic in 2020 had a significant negative impact on Europe's economic expansion. Additionally, with the easing of the lockdown limitation, business activity in offline retailers also resumed, which is anticipated to raise the demand for cruelty-free cosmetics throughout the projection period. In addition, there is a growing market for natural and organic goods, consumer awareness of cruelty-free cosmetics is rising, and certain nations, like Germany, have strong laws prohibiting the testing of cosmetics on animals.

The UK, Germany, France, Italy, Spain and Russia are the leading vegan cosmetics markets in Europe. The United Kingdom leads in terms of cruelty-free cosmetics sales in the European market. The UK has seen a significant rise in veganism and plant-based lifestyles in recent years. The number of people adopting vegan diets has increased, and this has extended to their choices in cosmetics as well. Vegan cosmetics align with the values of vegan consumers who seek products that are free from animal-derived ingredients and not tested on animals. The UK has a strong tradition of ethical consumerism, with a growing emphasis on sustainability and social responsibility. Many UK consumers are conscious of the environmental impact of their purchasing decisions and actively seek out ethical and sustainable products, including vegan cosmetics. In addition to that, the UK is home to influential beauty and wellness bloggers who have a significant impact on consumer behavior. Many of these bloggers advocate for vegan and cruelty-free products, highlighting their benefits and promoting brands that align with these values. Their influence has contributed to the increased popularity of vegan cosmetics in the UK. Celebrity endorsements and influencers have played a significant role in promoting vegan cosmetics in the UK. High-profile celebrities, including actors, musicians, and influencers, have publicly supported vegan brands and products, generating awareness and driving consumer interest. Due to the market's demand for vegan components, the majority of businesses now create products with multi-functional properties and natural ingredients like plant-inspired and premium botanical ingredients. Avon United Kingdom, for instance, introduced a vegan skincare and cosmetics range distillery to the market in 2019.

In Europe, vegan cosmetics are also packed with recyclable materials to minimise environmental harm. Skin and hair are safe while using products produced with vegan components. Utilising them lowers the risk of getting skin diseases like acne, rashes, asthma, eczema, and other skin conditions. Because they are never put through animal testing, vegan cosmetics are fully cruelty-free. These new trends are more appealing to teenagers and young people in particular, and they are assisting in the expansion of the vegan cosmetics business in Europe. The expansion of the vegan cosmetics industry in Europe is significantly attributed to the presence of several large product producers in the region. This has facilitated the distribution of many products on the local market and sparked the creation of innovative new products to address shifting consumer needs. Therefore, these factors are what are fueling the expansion of the vegan cosmetics industry in Europe. The term "vegan" is occasionally used in conjunction with symbols like the "leaping bunny" or a "cruelty free" assertion. Be cautious since, as the DGCCRF reminds us, animal experimentation in cosmetics is prohibited in the European Union as of quite some time. Because it is just a matter of following the rules, it is therefore forbidden to use it as a marketing justification. The regulations apply to all cosmetics sold in the European Union. Based on the product type, skin care segment is dominating the market in 2022 with more than 40% market share.

Based on the distribution channel, specialty retailers focusing on vegan products are an important distribution channel for vegan cosmetics. These retailers may operate physical stores or online platforms, providing a curated selection of vegan beauty brands. They often offer a wide range of vegan cosmetics, making it convenient for consumers to find and purchase these products. Health and wellness stores, including natural food stores and pharmacies, often carry a range of vegan cosmetics alongside other health-conscious products. These stores cater to consumers seeking natural and vegan options and can provide a physical retail experience for customers to discover and purchase vegan cosmetics. However, e-commerce platforms play a significant role in the distribution of vegan cosmetics in Europe. Online retailers offer a vast selection of vegan beauty brands and products, making them easily accessible to consumers across different countries. Many dedicated vegan beauty websites or marketplaces have emerged, providing a platform for various vegan cosmetic brands to reach a broader customer base. LoveLula, The Vegan Kind, Ecco Verde, Content Beauty, Naturisimo, Feelunique, Ethical Superstore, Big Green Smile, Onlynaturals and CutECOsmetics are some popular online stores in Europe that offer a wide range of vegan cosmetics. Further, the Europe vegan cosmetics market offers products across a wide range of price points to cater to different consumer preferences and budgets. For instance, economy price range includes budget-friendly vegan cosmetics that are accessible to a wide range of consumers. These products are often available in drugstores, supermarkets, and online platforms. Affordable vegan cosmetics typically include basic skincare items, such as cleansers, moisturizers, and lip balms, as well as makeup essentials like mascara, lipstick, and eyeliners. Prices in this range can vary but generally fall below €10 or £10. However, the premium or luxury segment of the Europe vegan cosmetics market includes high-end brands that emphasize premium ingredients, innovative formulations, and sophisticated packaging. These products are often positioned as luxurious, high-performance options and are available in select specialty retailers, department stores, and online platforms. Prices for premium vegan cosmetics can range from €30 to €100 or more, depending on the product and brand. The segment is leading the market in 2022.



The Europe vegan cosmetics market caters to diverse end users, from individual consumers seeking personal care products aligned with their values to professionals in the beauty industry incorporating vegan cosmetics into their services. The market's growth is driven by increasing awareness, ethical considerations, and consumer demand for cruelty-free, sustainable, and plant-based beauty options. Individual consumers form the primary end user group for vegan cosmetics in Europe. This includes people who are committed to a vegan lifestyle, those who prioritize ethical and sustainable products, and individuals with specific skin concerns or preferences for natural and plant-based ingredients. Individual consumers purchase vegan cosmetics for personal use, incorporating them into their skincare, haircare, and makeup routines. Vegan cosmetics are also used by professionals in the beauty and wellness industry. This includes makeup artists, aestheticians, beauticians, and spa therapists who offer vegan and cruelty-free beauty services to their clients. Professionals often opt for vegan cosmetics to align with their clients' preferences or to promote ethical and sustainable practices in their businesses. Beauty professionals, such as makeup artists, skincare specialists, and beauty influencers, also serve as end users of vegan cosmetics. They use these products for their professional work, including creating looks, providing product recommendations, and reviewing vegan cosmetics on various platforms. Their usage and endorsement help drive consumer awareness and demand for vegan beauty products. Women segment is expected to grow with increasing demands across the globe.

Recent Product Launches:
• In 2020, Rihanna's beauty brand, Fenty Beauty, expanded its product line to include Fenty Skin, a vegan and cruelty-free skincare range. The line features products such as cleansers, moisturizers, and sunscreen, formulated with natural ingredients and packaged in sustainable materials.
• Charlotte Tilbury, a popular makeup brand, launched its vegan-friendly Pillow Talk Collection. The collection includes various makeup products, such as eyeshadow palettes, lipsticks, blushes, and more, all inspired by the iconic Pillow Talk shade.
• Kat Von D Beauty, known for its vegan and cruelty-free products, introduced the True Portrait Foundation. This lightweight and long-wearing foundation was designed to provide a natural finish and is available in a wide range of shades.
• Lush, a well-known cosmetics brand focusing on natural and ethical products, expanded its naked skincare range in recent years. The naked skincare range includes products like facial cleansers, toners, moisturizers, and serums that are packaged without plastic and offer vegan formulations.
• Huda Beauty's fragrance brand, KAYALI, launched a vegan fragrance collection. The collection offers a range of scents created using vegan ingredients and is free from animal-derived components.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Germany
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal

By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.