North America Vegan Cosmetics Market Outlook, 2028

North America is witnessing a growing awareness of environmental issues and the impact of various industries on the planet. Animal agriculture, which contributes to deforestation, greenhouse gas emissions, and water pollution, is one of the major drivers of climate change. By choosing vegan products, individuals can reduce their ecological footprint and contribute to a more sustainable future. The availability of vegan options provides consumers with an opportunity to align their dietary choices with their environmental values. There is a significant and increasing concern for animal welfare in North America. Vegan products, which are produced without the use of animal-derived ingredients and are often cruelty-free, allow consumers to support businesses that prioritize animal welfare and promote a compassionate approach to consumption. Also, North America is a diverse region with a wide range of cultural and dietary preferences. Vegan products cater to the needs of individuals following various dietary choices, including those who are vegetarian, vegan, or have specific dietary restrictions or allergies. The availability of vegan options ensures that people with different dietary needs can find suitable and enjoyable alternatives without compromising their beliefs or health requirements. The demand for vegan products has been steadily increasing in North America. Consumers are actively seeking out plant-based alternatives, driving the growth of the vegan market. As a result, there are growing number of businesses and entrepreneurs focusing on developing innovative vegan products to meet this demand. This surge in vegan product availability provides consumers with a wider variety of choices, making it easier for them to adopt or maintain a plant-based lifestyle. Furthermore, many individuals in North America are becoming increasingly health-conscious and are seeking out plant-based alternatives for a variety of reasons. Vegan products, which are typically free from animal-derived ingredients, can offer health benefits such as lower cholesterol levels, reduced saturated fat intake, and increased intake of fruits, vegetables, and whole grains. As people prioritize their well-being, the availability of vegan products allows them to make choices aligned with their health goals.

According to the research report, “North America Vegan Cosmetics Market Outlook, 2028” published by Bonafide Research, the market was valued around USD 5.2 Billion in 2022. The impressive market growth is due to the existence of numerous vegan cosmetics manufacturers and suppliers in the region, particularly in the United States, including Bawse Lady, NYX Professional, ILIA, and others. It is anticipated that North America would soon experience rapid expansion. The rising popularity of all-natural cosmetics is fuelling the market for vegan cosmetics in North America, which is controlled by the US. The increasing number of working women and the skyrocketing number of beauty salons in North American countries generally encourage cosmetic enterprises to expand regionally. The headquarters of many domestic companies are located here, including Ama Sea Beauty, Clarisma, and Elevate CBD Cosmetics. The increasing sales of cruelty-free cosmetics in both the United States and Canada strengthen North America's position in the international market. The rapidly expanding veganism movement is raising consumer demand for non-animal testing products. To improve product exposure and profit margins, the majority of multinational firms with operations in the area concentrated on growing their sales and distribution networks. Speciality stores are very common in this area since these channels make it simple for customers to select from a large choice of products and compare brands. High-end, cruelty-free cosmetics are sold alongside designer clothing at retailers like Bloomingdale.

North American brands are known for their innovative formulations and product development in the cosmetics industry. This holds true for vegan cosmetics as well. Many North American companies are at the forefront of creating high-quality vegan alternatives to conventional beauty products. They invest in research and development to ensure that vegan cosmetics offer comparable performance, texture, and effectiveness to non-vegan counterparts. North America has a vibrant celebrity and influencer culture, with many well-known personalities and social media influencers actively promoting vegan cosmetics. Their endorsements and product recommendations play a significant role in shaping consumer perceptions and driving the popularity of vegan beauty products. The influence of these individuals contributes to the growth and visibility of vegan cosmetics in the region. North American consumers, in general, have shown a strong inclination towards conscious consumerism, making purchasing decisions based on values such as sustainability, ethics, and social responsibility. This mind-set has extended to the beauty industry, driving the demand for vegan cosmetics. North American consumers are actively seeking products that align with their values, making the region an important market for vegan beauty brands. The growing veganism trend, particularly among the younger generation, is significantly influencing the growth of the market on the North American continent. The market for vegan cosmetics is projected to expand as millennial' acceptance of vegan lifestyles grows.

North America has specific regulatory standards and certifications for vegan and cruelty-free products. For example, the Leaping Bunny certification, recognized in both the United States and Canada, ensures that cosmetics are free from animal testing at all stages of product development. These regulatory standards provide consumers with confidence and assurance when choosing vegan cosmetics, knowing that they meet specific ethical criteria. Governmental initiatives, such as the adoption of legislation banning animal experimentation and the simple accessibility of plant-based personal care products on e-commerce platforms, are anticipated to accelerate the growth of the North American vegan cosmetics market. The State Assembly voted overwhelmingly to enact the Cruelty-Free Cosmetics Act (SB 1249). After January 1, 2020, California will no longer allow the sale of cosmetics tested on animals, and anyone found in violation face a US$ 5,000 first fine and additional US$ 1,000 daily fines until the infraction is corrected. Based on the product type, skin care segment is dominating the overall market in 2022. Skin care is an essential aspect of personal care and self-care routines. Many individuals prioritize maintaining healthy and radiant skin, and they are increasingly seeking out vegan skin care products that align with their overall health-conscious lifestyle. Also, the skin care segment of the vegan cosmetics market offers products that are free from animal-derived ingredients and have not been tested on animals. This aligns with the ethical values of consumers who want to support brands that prioritize the well-being of animals. The skin care segment is no exception, with numerous North American brands and companies focusing on developing and expanding their vegan skin care product lines. This has led to a wide range of vegan options, including cleansers, moisturizers, serums, masks, and more, catering to various skin types and concerns.

Women form a significant consumer segment in the North American vegan cosmetics market. They are often the primary purchasers of cosmetics and personal care products, including vegan options. Women are increasingly seeking out vegan cosmetics due to factors such as ethical considerations, health consciousness, and a desire for environmentally friendly choices. The demand for vegan cosmetics among men is also growing in North America. Men are becoming more interested in personal grooming and self-care, including skin care, hair care, and grooming products. The availability of vegan options tailored specifically for men, along with the increasing awareness of environmental and ethical concerns, has contributed to the rising popularity of vegan cosmetics in this segment. Younger consumers, specifically millennial and Generation Z, are driving the growth of the vegan cosmetics market in North America. These generations place a strong emphasis on sustainability, social responsibility, and ethical practices. They actively seek out vegan and cruelty-free products, including cosmetics, to align with their values. When it comes to children vegan cosmetics, parents in North America are becoming more conscious of the ingredients used in the products they purchase for their children. They are actively seeking out options that are free from animal-derived ingredients, as well as products that align with their values of cruelty-free and ethical consumption. This awareness has led to a growing demand for vegan cosmetics specifically formulated for children. Many parents are committed to teaching their children about compassion and ethical choices. By opting for vegan cosmetics, they can demonstrate the importance of respecting animal welfare and making choices that align with their values. This ethical aspect appeals to parents who want to instill positive values in their children from an early age.



The North American vegan cosmetics market caters not only to individual consumers but also to professionals in the beauty and wellness industry. Professional makeup artists, aestheticians, salons, spas, and beauty clinics are increasingly adopting vegan cosmetics in their practices. This trend is driven by the demand for cruelty-free and ethical options and the desire to offer clients products that are in line with their preferences. The availability of vegan cosmetics is also crucial for individuals with specific allergies or sensitivities. Vegan products, which are often free from common allergens like dairy, eggs, and certain botanical extracts, provide alternatives for those who may have adverse reactions to conventional cosmetics. This segment includes individuals with sensitive skin, eczema, or other skin conditions that require gentler and hypoallergenic options. Based on the end user segmentations, commercial segment is growing at a higher CAGR by 2023-28. The North America vegan cosmetics market offers a range of products across various price ranges to cater to different consumer preferences and budgets. The premium or luxury segment of the North American vegan cosmetics market includes high-end brands that emphasize quality, unique formulations, and luxurious packaging. These products often command higher prices due to their exclusive ingredients, research and development, and brand positioning. Consumers who prioritize luxury and are willing to invest in high-end vegan cosmetics can find options within this price range. However, the economy segment caters to price-conscious consumers who are looking for affordable vegan cosmetics. These products are often offered by both established and emerging brands, focusing on providing quality vegan options at a more accessible price point. This segment is particularly appealing to consumers who are new to vegan cosmetics or those who prefer more budget-friendly alternatives.

In North America, personalization is a growing trend in the cosmetics industry, and the vegan segment is no exception. Companies may develop technologies that allow consumers to personalize their vegan cosmetics based on their specific skin type, concerns, or preferences. This could involve tailor-made formulas, customizable shades, and personalized packaging options. As sustainability becomes increasingly important, the North American vegan cosmetics market may witness the adoption of futuristic packaging solutions. Brands might explore innovative materials, such as compostable or biodegradable packaging, refillable containers, and packaging made from recycled or upcycled materials. Smart packaging with features like digital labels or interactive elements could also emerge. In addition to that, technology may play a significant role in the future of vegan cosmetics. Augmented reality (AR) and virtual reality (VR) experiences could be used to enhance the shopping and product selection process. Additionally, advancements in artificial intelligence (AI) could enable personalized skincare recommendations based on individual needs and data analysis. The North American vegan cosmetics market is likely to witness increased digital engagement and e-commerce growth. Brands may leverage social media platforms, influencer marketing, and online communities to connect with consumers and share their vegan values. E-commerce platforms might incorporate virtual try-on tools, chatbots for personalized assistance, and improved customer experiences to enhance online shopping.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• United States
• Canada
• Mexico

Aspects covered in this report

• North America Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal

By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.