Global Natural Cosmetics Market Overview, 2023-28

The Growth of the cosmetics can be attributed to several factors, including the increasing awareness among the consumer about the benefits of using natural Ingredients, the rise in demand for organic and plant based products, and increasing the availability of the cosmetics in mainstream channel. The market for natural cosmetics is also being driven by the growing trend towards clean beauty, which emphasises the use of products that are free from harmful chemicals and are environmentally sustainable. Global Natural Cosmetic market is expected to continue its growth trajectory in the coming years, driven by the demand for sustainable and ethical products, the rise of e-commerce channel, and the growing popularity of clean beauty. Natural cosmetics encompass a wide range of products, including skincare, haircare, makeup, fragrances, and personal care products. Skincare products, such as moisturizers, cleansers, and serums, are among the most popular categories within the natural cosmetics market. The natural cosmetics market is experiencing growth across regions, with different regions displaying varying levels of market maturity. North America and Europe have traditionally been key markets for natural cosmetics, driven by strong consumer demand and a higher level of awareness. However, regions like Asia-Pacific and Latin America are also witnessing rapid growth due to increasing disposable incomes, changing consumer preferences, and the adoption of Western beauty trends. New component compositions, new product forms, and new packaging are just a few examples of the various ways in which the natural cosmetics business may be innovative. While some natural cosmetics companies are working to minimise the amount of water in their products through the development of waterless formulations, others are adopting biodegradable or compostable packaging materials. The ability to broaden their product ranges and appeal to a larger spectrum of consumers is another benefit of new product development for natural cosmetics companies.

According to the research report, "Global Natural Cosmetic Market Overview, 2023–28," published by Bonafide Research, the market is anticipated to cross USD 3.18 Billion, increasing from USD 2.18 Billion in 2022. The market is expected to grow at a CAGR of 6.62% by 2023–2028. Social media platforms and digital channels play a significant role in shaping consumer preferences and purchasing decisions. Influencers, beauty bloggers, and online communities provide a platform for sharing information, reviews, and recommendations about natural cosmetics. The influence of social media allows brands to reach a broader audience and engage directly with consumers, creating awareness and driving demand for natural beauty products. The global market for organic and natural products, including food and personal care, has been expanding. Consumers are increasingly seeking products that are free from synthetic chemicals, pesticides, and genetically modified organisms (GMOs). This trend extends to the cosmetics industry, with a growing demand for natural and organic alternatives. Natural cosmetics brands are capitalizing on this trend by offering products that are certified organic, using organic ingredients, and promoting their natural and Sustainable Sourcing Practises. Based on the Products types includes the Hair care, Skin care, Color Cosmetics and others (Fragrance). The skin Care is leading the global natural cosmetic market. At the Global level the skin care products are essential for maintaining and improving skin health, which is a top priority for consumers. Skin care routines are becoming increasingly popular, and consumers are willing to invest in products that offer visible results and long-term benefits. Natural skin care products are perceived as gentle, nourishing, and effective in promoting healthy skin. The demand for natural makeup products, including foundations, lipsticks, eyeshadows, and mascaras, is on the rise. Consumers are looking for clean formulations that deliver performance without compromising on their health or environmental impact.

Women are using more natural cosmetics rather than the men and children, Because Women, in many cultures, face societal pressures to meet certain beauty standards. This can lead to a higher demand for cosmetic products, including natural cosmetics, to enhance their appearance and address specific skin care concerns. As well as the Women often prioritize skincare and self-care rituals as part of their daily routine. Natural cosmetics, with their focus on promoting skin health and overall well-being, align well with the self-care practices that women tend to embrace. Also there is a growing interest and demand for natural and organic products among men and children as well. Men are increasingly becoming more conscious of personal grooming and self-care, leading to an expanding market for natural grooming products tailored to their needs. Similarly, parents are seeking natural and safe cosmetic options for their children, considering the delicate nature of their skin. In future the children segment will grow at the highest CAGR rate. Based on the pricing segment includes the Mass pricing range and premium pricing range, the premium pricing range is hold the highest market share, Premium price natural cosmetics often prioritize the use of premium natural and organic ingredients, which can be more expensive to source and produce. These ingredients are perceived to be of higher quality, sustainable, and environmentally friendly, contributing to the higher price point. As well as the Premium natural cosmetics brands often invest significantly in research and development to create innovative formulations and technologies. These investments drive higher costs, which are reflected in the premium pricing of their products.

There are several opportunity and constrain for the natural cosmetic at global level market, Constrain can be, natural cosmetics industry is subject to various regulatory frameworks and standards that vary across countries and regions. Compliance with different regulations can be complex and time-consuming for brands operating in multiple markets. Ensuring compliance while maintaining product efficacy and innovation can be a constraint for natural cosmetics brands. While premium natural cosmetics have a significant market share, price sensitivity remains a constraint for some consumers. Higher prices associated with natural and organic ingredients can deter price-conscious consumers, limiting market penetration. Brands need to strike a balance between quality, pricing, and consumer affordability to overcome this constraint. Furthermore opportunities like there are a significant and increasing consumer demand for natural cosmetics globally. Consumers are seeking products that are safe, sustainable, and align with their values of health, wellness, and environmental responsibility. This demand presents a substantial opportunity for natural cosmetics brands to capture a larger market share.

Considered in this report



• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Natural Cosmetic market with its value and forecast along with its segments
• Region-wise Natural Cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.