Asia-Pacific Natural Cosmetics Market Outlook, 2028

A bustling way of life in metropolitan regions is a central factor driving the development of the corrective healthy skin items market across the locale. People frequently experience a lot of stress due to their hectic and fast-paced lives. Subsequently, individuals need face creams to offer a new appearance and conceal the indications of weariness on their faces. The urban population and spending habits of consumers are heavily influenced by millennials. They are leading the beauty athleisure movement. It has a significant impact on spending on cosmetics and beauty products. Expanding virtual entertainment patterns and the need to look great are supposed to help market interest. The popularity of natural cosmetics can be attributed to several reasons. First, there is a growing concern among consumers about the potential health risks associated with the chemicals found in conventional cosmetics. Some individuals may have sensitivities or allergies to certain ingredients, and natural cosmetics offer an alternative that is generally considered gentler on the skin. Expenditure on personal care products differs hugely across the region, with Hong Kong way ahead, largely because of its high tourist spending, followed by Singapore and Japan. Asian consumers are not particularly sophisticated in their use of skincare, predominantly choosing basic moisturisers over other types of products. However, the fast growth in emerging sectors, such as face masks, anti-aging products, and skin care sets and kits, is still significant. Asia Pacific has a rich heritage of traditional medicine and natural remedies, such as Ayurveda in India and Traditional Chinese Medicine (TCM) in China. Consumers in the region are increasingly seeking natural cosmetics that incorporate these traditional ingredients, such as turmeric, ginseng, and green tea, which are believed to have beneficial effects on the skin.

According to the research report "Asia Pacific Natural Cosmetic Market Outlook, 2028," published by Bonafide Research, the market is expected to grow at a 7% CAGR by 2023–2028. Purchasers in the Asia-Pacific locale are turning out to be more aware of natural issues and the significance of maintainable practises. This mindfulness has reached out to the makeup business, prompting an expanded interest in normal beauty care products that are created utilising reasonable obtaining, eco-accommodating bundling, and brutality-free practises. South Korea's K-Beauty and Japan's J-Beauty trends have had a significant influence on the natural cosmetics market in the Asia-Pacific region. Both beauty cultures emphasise natural and gentle skincare routines, leading to the popularity of natural and organic products. K-Beauty and J-Beauty brands are known for their innovative formulations and use of natural ingredients like snail mucin, rice bran, and fermented extracts. The rise of e-commerce platforms and social media has played a vital role in driving the growth of the natural cosmetics market in the Asia-Pacific region. Online beauty communities and influencers have popularised natural beauty trends by sharing product recommendations and reviews and creating awareness about the benefits of natural ingredients. Based on the product types, which include skin care, hair care, and colour cosmetics, in the Asia Pacific region, skin care has the highest market share. Facial sheet masks have gained immense popularity in Asia and the Pacific. These masks are typically made from natural fibres soaked in a serum or essence enriched with botanical extracts and vitamins. Sheet masks provide hydration, nourishment, and targeted skincare benefits such as brightening, firming, and soothing. They offer convenience and are often infused with natural ingredients like green tea, aloe vera, and hyaluronic acid. Asian beauty routines are known for their multi-step approach, which often includes cleansing, toning, essence, serum, moisturiser, and sunscreen. Natural skincare brands in the Asia-Pacific market offer a wide range of products to cater to these multi-step routines. This trend has led to the popularity of natural cleansers, toners, and moisturisers that are gentle, hydrating, and formulated with natural ingredients.

There are several opportunities and constraints for the Asia-Pacific natural cosmetic market. Compliance with regulatory requirements can be a significant constraint in the natural cosmetic market. Each country in the Asia-Pacific region may have its own set of regulations and standards for cosmetic products. Navigating these regulations, ensuring compliance, and obtaining the necessary certifications can be time-consuming and costly for brands. The Asia-Pacific region is culturally diverse, and consumer preferences can vary significantly across countries and even within regions. What may be considered a desirable natural ingredient in one country may not have the same appeal in another. Adapting formulations, marketing strategies, and product offerings to cater to diverse cultural preferences can be a challenge for natural cosmetic brands. As well as the opportunity for natural cosmetics in the region, the Asia-Pacific region is witnessing an increasing demand for natural and organic products, including cosmetics. Consumers are becoming more conscious of the ingredients they use on their skin and are seeking natural alternatives. This presents an opportunity for natural cosmetic brands to cater to this rising demand and capture market share. Consumer awareness about the potential risks associated with synthetic chemicals and environmental concerns is on the rise. As a result, more consumers are actively seeking natural and environmentally friendly cosmetics. Brands that position themselves as natural and sustainable can tap into this growing awareness and gain a competitive edge.

Based on the pricing range, which includes the mass price range and the premium price range, the premium price range has the highest market share in the Asia-Pacific region. Consumers in the Asia-Pacific region often associate premium-priced products with higher quality and effectiveness. Premium natural cosmetics are often perceived to contain superior ingredients, advanced formulations, and innovative technologies that deliver noticeable results. This perception drives demand and leads to a higher market share for premium products. In some Asian cultures, the purchase of premium products is seen as a symbol of status and social standing. Consumers are willing to pay a premium price for natural cosmetics that are perceived as exclusive and prestigious. This aspiration for luxury and prestige contributes to the higher market share of premium natural cosmetics. Based on the distribution channel, which includes specialty stores, convenience stores, hypermarkets, supermarkets, online sales channels, and other sales channels, in Asia Pacific, specialty stores have the highest market share. Some of the top specialty stores that offer a wide range of natural cosmetic products are the Green Collective, Nature Republic, Innisfree, Neal's Yard Remedies, and Aesop. In the future, the online segment will grow at the highest CAGR rate.

There are several government associations regarding natural cosmetics. The Korea Food and Drug Administration (KFDA), now known as the Ministry of Food and Drug Safety (MFDS), is the regulatory authority for cosmetics in South Korea. It oversees the safety, efficacy, labelling, and advertising of cosmetic products, including natural cosmetics. The MFDS sets standards and regulations to ensure the quality and safety of cosmetics on the market. The China Food and Drug Administration (CFDA), now known as the National Medical Products Administration (NMPA), is responsible for the regulation of cosmetics. They establish guidelines and requirements for product registration, safety assessments, ingredient listing, and labelling. Cosmetics, including natural cosmetics, need to comply with CFDA and NMPA regulations before they can be marketed in China. Food and Drug Administration (FDA): Thailand regulates cosmetic products in the country. It oversees product safety, labelling, and advertising. The FDA sets standards for cosmetic ingredients and ensures compliance with regulations. Although there may not be a specific focus on natural cosmetics, the FDA's regulations cover the entire cosmetics industry. The Ministry of Health (MOH) in Singapore regulates cosmetic products, including natural cosmetics, to ensure their safety and quality. They have guidelines and regulations on labelling requirements, product notifications, and advertising standards.
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Considered in this report



• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Natural Cosmetic market with its value and forecast along with its segments
• Country-wise Natural cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.