North America Refrigerator Market Outlook, 2028

The North American refrigerator market is mature and extremely competitive. It is a substantial market in the region, with high levels of product penetration and consumer demand. Population growth, urbanization, and changing consumer habits all contribute to the market's size. Refrigerators are available in a variety of styles, including top freezer, bottom freezer, side-by-side, French door, and compact variants, to accommodate a wide range of consumer tastes and demands. Energy efficiency is an important factor for North American customers, and Energy Star-rated refrigerators that meet or exceed the U.S. Environmental Protection Agency's (EPA) energy efficiency criteria are popular options. Smart and connected refrigerators have gained popularity, with features such as touchscreen displays, Wi-Fi connectivity, and improved temperature management, allowing consumers to customize their refrigerators. Replacement refrigerators are also in high demand as people replace their outdated machines with newer, more efficient models. This replacement cycle contributes to the market's steady demand. Whirlpool Corporation, LG Electronics, Samsung Electronics, and General Electric (GE) Appliances are major participants in the North American refrigerator market, offering a wide range of models and investing in research and development to provide unique features. Refrigerators are largely sold in North America through a variety of channels, including appliance merchants, department stores, home improvement stores, and Internet platforms. This enables customers to choose from a wide range of brands and models based on their tastes and budget. According to the research report, "North America Refrigerator Market Outlook, 2028," published by Bonafide Research, the market was valued at USD 25.68 Billion market size in 2022. The North American refrigerator market is driven by various major elements and is characterized by notable trends that form its landscape. Energy efficiency is a major market driver, with customers becoming more concerned about their environmental effects and looking for energy-efficient equipment. Refrigerators with Energy Star ratings offer lower energy use and utility costs and are in high demand. Another notable trend is the proliferation of smart and connected features in freezers. Consumers enjoy the ease of touchscreen displays, Wi-Fi connectivity, and smart home integration, allowing them to remotely operate and monitor their refrigerators. These sophisticated features improve the overall user experience by adding convenience and customization possibilities. Customization and flexibility are also crucial factors for consumers to consider. They want refrigerators that have adjustable shelf, temperature zones, and convertible sections to meet their shifting needs. This trend reflects the desire for superior storage options and kitchen organization. Consumer choices are increasingly influenced by sustainability and environmental effect. Eco-friendly elements such as lower global warming potential refrigerants and the use of recyclable materials are becoming more important factors in purchase decisions. Consumers desire sleek and sophisticated designs that suit their kitchen decor; therefore, design and aesthetics are important in the refrigerator industry. Popular options include stainless steel finishes and unique door combinations such as French doors or door-in-door designs.

The United States has a much greater population than other North American countries. With a wider consumer base, demand for refrigerators is inevitably higher, pushing the industry. The United States boasts one of the world's strongest economies, with high purchasing power and disposable income levels. This enables consumers to afford and invest in excellent refrigerators, leading to market growth. The United States is home to numerous prominent refrigerator manufacturers and technology businesses that are always innovating and introducing new features and developments. These developments attract customers and contribute to the market's leadership position. Whirlpool, General Electric (GE), and Maytag are three prominent global refrigerator companies with a substantial presence in the United States. These companies have established themselves as trustworthy and reliable alternatives among customers, cementing the country's market supremacy. The United States has a well-developed retail infrastructure, including appliance stores, department stores, and internet platforms, making a large choice of refrigerator models and brands easily accessible. This ease of access and availability contributes to the country's dominance in the market. Smart refrigeration with connectivity features is highly preferred in the U.S. refrigerator market due to its ability to provide convenience, remote control, and seamless integration with other smart devices. In North America French door refrigerators are extremely popular in refrigerator industry due to their spaciousness, various storage possibilities, and aesthetic appeal. In terms of weight, mid-size and big refrigerators are frequently picked to meet the needs of homes. Major appliance retailers, home improvement stores, and internet platforms are common distribution methods for acquiring refrigerators in North America. Consumers benefit from a wide selection of options and easy access through these channels. Major appliance merchants, home improvement stores, and online platforms have grown in popularity due to their ease and vast product availability. Consumers can go to physical stores to see and compare different models in person, whilst online platforms offer the convenience of shopping from home with the option to instantly read reviews and compare pricing. These channels provide consumers with accessibility and diversity, which contributes to their appeal in the North American refrigerator industry. In the North American market, residential refrigerators are widely used. These refrigerators are intended for domestic usage and are widespread in families around the region. Individuals and families use residential refrigerators to store and preserve food and beverages on a daily basis. They are available in a variety of sizes, shapes, and configurations to accommodate varied kitchen layouts and personal tastes. Residential refrigerators are the most often used form of refrigerators and are extensively accessible on the market to satisfy the needs of residential users. In North America several events and celebrity endorsements contribute to brand promotion and consumer involvement in refrigerator market. Manufacturers use major trade fairs like the Kitchen and Bath Industry Show (KBIS) and the International Builders' Show (IBS) to promote their latest refrigerator models and advances. For endorsements and promotional campaigns, brands also work with celebrities and influencers. Samsung, for example, collaborates with Martha Stewart, LG with Nate Berkus, and KitchenAid with Chef Curtis Stone. These collaborations raise brand exposure, harness celebrity influence, and help consumers gain trust and credibility in the competitive North American refrigerator industry. Smart refrigerator usage is expanding in North America, with an increasing number of consumers seeking connected appliances for their homes. These innovative refrigerators have Wi-Fi connectivity, voice control, and integration with smart home devices. They can provide real-time notifications, remote monitoring, and even recipe suggestions based on the ingredients available. This trend reflects changing customer desires for convenience, connectivity, and technology-driven solutions in their kitchen appliances, influencing the future of the North American refrigerator market.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Samsung, LG Corporation, Whirlpool Corporation, Panasonic holding corporation, Robert Bosch GmbH, Haier group corporation, Mitsubhishi electric corporation, Siemens AG, Midea group co limited, Hisense, Hitachi, Ltd, Toshiba corporation, Electrolux AB , General electric company, Sub-zero, Arcelik AS, Liebherr - international AG, Gree electric appliances, Indesit company S.p.A Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2028 Aspects covered in this report • North America Refrigerator market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • United States • Canada • Mexico By Product Type • Single–door • Double–door • Side by side • French door • Other type BY Distribution Channel • Hypermarket and supermarket • Specialty Retailers • Online By Applications • Household • Commercial use By Weight • Small capacity • Medium capacity • Large capacity • Extra large By Technology • Inverter • Non-inverter The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.