North America Washing Machine Market Outlook, 2028

In North America, the majority of households own their homes, and washing machines are a common feature in residential properties. Most houses and apartments are equipped with laundry rooms or dedicated spaces for washing machines, highlighting their significance in daily life. Furthermore, North American laundry practises often involve separating clothes into different loads based on colours, fabrics, and levels of dirtiness. People commonly use detergents, fabric softeners, and other laundry products to achieve optimal cleanliness and freshness. Moreover, North America is a hub of technological innovation, and washing machines have benefited from advancements in design and functionality. Features such as various washing cycles (delicate, heavy-duty, and quick wash), programmable settings, smart connectivity, and advanced sensors have become commonplace. In addition, in urban areas or among certain demographics, the use of launderettes (self-service laundry facilities) is prevalent. Launderettes provide washing machines and dryers for individuals or families who do not have access to laundry facilities in their homes or prefer the convenience of these establishments. Furthermore, North Americans often take pride in their ability to handle do-it-yourself (DIY) projects and home improvements. Maintaining and repairing washing machines is seen as a part of this culture, with individuals attempting to fix minor issues themselves or seeking guidance from online resources and forums.

According to the research report, “North America Washing Machine Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 13 Billion market size in 2022. Energy-efficient washing machines have been gaining popularity in North America due to increased consumer awareness of environmental concerns and the desire to reduce utility costs. Energy-star-rated machines, which use less water and electricity, have seen increased demand. Furthermore, the integration of smart technology in washing machines has been a growing trend. Manufacturers have introduced models with features such as Wi-Fi connectivity, remote control via mobile apps, and compatibility with virtual assistants. These smart features offer enhanced convenience and control for users. Moreover, North American consumers have shown a preference for washing machines with larger capacities. This trend is driven by the desire to wash more clothes in a single load, saving time and energy. High-capacity machines are particularly sought after in households with larger families or individuals with heavy laundry needs. In addition, washing machines are becoming increasingly integrated into smart home ecosystems. This includes compatibility with virtual assistants like Amazon Alexa or Google Assistant, allowing users to control and monitor their washing machines through voice commands or mobile apps.

The United States has the largest population in North America, resulting in a larger consumer base and higher demand for household appliances, including washing machines. Furthermore, leading appliance brands, such as Whirlpool, General Electric (GE), and LG Electronics, have a strong presence in the United States. These brands are recognised for their quality, reliability, and technological innovations, establishing consumer trust and loyalty. Moreover, the United States has a relatively high standard of living, and many consumers have the financial capacity to invest in appliances like washing machines. Higher disposable incomes and consumer affluence contribute to the strong demand for washing machines in the market. In addition, washing machine penetration in Mexico is still relatively low compared to developed countries. However, increasing urbanisation and rising incomes are driving more households to invest in washing machines, which is expected to boost penetration rates in the future. Moreover, weather conditions can impact washing machine usage patterns in Mexico. Hot and humid climates in some regions may lead to increased laundry needs, resulting in a higher demand for washing machines. Additionally, during the rainy season, the availability of sunlight for line-drying clothes may affect washing machine usage.

Front-loading automatic washing machines have been steadily gaining popularity in North America over the years. Consumers are becoming more aware of their benefits, including energy savings, superior cleaning performance, and gentler treatment of clothes. The demand for front-load automatic machines continues to grow as consumers seek efficient and environmentally friendly laundry solutions. Furthermore, front-load automatic machines are particularly popular in urban areas of North America. This can be attributed to factors such as smaller living spaces, where stackable washer-dryer units are preferred, and the preference for modern and high-performance appliances. In addition, semi-automatic washing machines often have a compact design that occupies less floor space compared to fully automatic models. This makes them suitable for apartments, smaller laundry rooms, or areas with limited space. Furthermore, semi-automatic machines are commonly favoured by certain demographics, such as students, renters, or individuals living in shared accommodations. The affordability, portability, and manual control aspects make them appealing to these specific consumer groups.

Smart-connected washing machines are gaining popularity in North America as more consumers embrace smart home technology. The region is witnessing a growing trend of integrating home appliances into connected ecosystems, including washing machines. Furthermore, smart washing machines in North America are increasingly compatible with voice assistants like Amazon Alexa and Google Assistant. This integration allows users to control their washing machines through voice commands, further enhancing convenience and hands-free operation. In addition, the 6.1 kg to 8 kg capacity range is well suited for the average household size in North America. It can accommodate the laundry needs of a typical family, including regular clothing, bedding, and towels. This capacity range strikes a balance between handling sufficient load sizes and ensuring efficient washing performance. In addition, in North America, multi-brand stores are retail outlets that carry products from multiple brands. These stores offer a wide selection of washing machines from different manufacturers, allowing consumers to compare and choose the best option for their needs. For instance, some well-known multi-brand stores in North America include Best Buy, Home Depot, and Lowe's. In addition, online platforms have gained significant traction in the washing machine market in North America. Consumers can conveniently browse, compare, and purchase washing machines from the comfort of their homes. For instance, online platforms include Amazon, Home Depot Online, and Best Buy Online.



In North America, some events in the home appliance industry include the Consumer Electronics Show (CES) is a major international trade show held annually in Las Vegas, Nevada. While it covers a wide range of consumer electronics, it also includes home appliances, including washing machines. CES showcases the latest innovations and advancements in the industry and provides a platform for manufacturers to unveil their new products. Furthermore, the Appliance Dealer Cooperative (ADC) Expo is an annual event organised by the Appliance Dealer Cooperative, a buying and marketing group for independent appliance dealers. The expo brings together appliance manufacturers and retailers to showcase their products, network, and discuss industry trends and challenges. In addition, the Kitchen & Bath Industry Show (KBIS), which is primarily focused on kitchen and bathroom products, often features home appliances, including washing machines. It serves as a platform for manufacturers to showcase their latest designs and technologies and connect with professionals from the kitchen and bath industry.

Major Companies present in the market:
Whirlpool Corporation, samsung electronics co. ltd, Panasonic Holdings Corporation, LG Corporation, Robert Bosch GmbH, AB Electrolux, Arçelik A.?., Haier Group Corporation, Midea Group, Toshiba Corporation, Miele & Cie. KG, Alliance Laundry Systems LLC, Sharp Corporation, Girbau Group, General Electric Company.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:
• United States
• Canada
• Mexico

Aspects covered in this report
• North America Washing Machine market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Front load Automatic
• Top Load Automatic
• Semi-Automatic
• Dryer

BY Capacity
• Below 6 Kg
• 6.1 K to 8 Kg
• Above 8 Kg

By Technology Type
• Smart Connected
• Conventional

By Distribution Channel
• Multi Branded Store
• Brand Exclusive stores
• Supermarket and Hypermarkets
• online
• other ( institutional sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.