Global Digitally Printed Wallpaper Market Outlook, 2028

Digitally Printed Wallpaper is a non-contact printing technique that uses a digital image to print on a variety of media. It primarily reduces image distortion that occurs during the analogue process. Wallpaper manufacturers use digital printing technology to create short runs of wallpaper, which reduces the need for stock while also lowering the cost per unit for short and medium-sized runs. Wallpapers that have been digitally printed are used for decoration. Rising home-price and mortgage-rate costs have prompted consumers to invest in home improvement or home remodeling projects to modernize their traditional household structure. In the last five years, rising home values have more than doubled homeowner equity. Increased building construction and renovation activities will benefit manufacturers of digitally printed wallpaper. There are numerous existing houses with wall coverings that need to be replaced regularly owing to fashion or wear will further assist sales growth.

According to the research report, “Global Digitally Printed Wallpaper Market Outlook, 2028”, published by Bonafide research the market is anticipated to reach USD 13.87 Billion by 2028 with a robust CAGR of more than 20% during the forecast period from USD 4.73 Billion in 2022. Wallpapers with improved durability and aesthetics are becoming more popular. Digitally printed wallpapers improve the aesthetic appeal of walls and are less expensive than interior paint. The desire for better aesthetics has grown, particularly in residential construction. Digitally illustrated wallpapers enhance the aesthetic appeal of wall space while also protecting it from damage. Aside from that, the permanence of digitally printed wallpapers outperforms that of traditional paintings. Wallpaper made from various substrates provides a variety of benefits and properties.

The market is divided into five regions: North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Asia Pacific is expected to dominate the market with a share of more than 34% in 2022 and to grow at a significant CAGR of more than 22% during the forecast period. The region has a large population and a rapidly growing economy, which has increased disposable income and demand for home decor products. Furthermore, the region has a diverse range of design aesthetics, which has resulted in a higher demand for customized and personalised wallpaper designs. Furthermore, the presence of key market players in the region, as well as technological advancements and a strong distribution network, has contributed to the growth of the APAC digitally printed wallpaper market. Overall, these factors have helped the region maintain its dominance in the global digitally printed wallpaper market.

The market can be divided into four categories based on substrate type: vinyl, nonwoven, papers, and others. In 2022, vinyl dominated the market with a market share of more than 42%. The high preference for this product type in both the residential and commercial sectors can be attributed to the demand for vinyl-based wallpapers. The ease of use of peel-and-stick wallpaper is increasing demand for digitally printed vinyl wallpapers. These are made with an adhesive base and a vinyl film on top. Furthermore, interior designers and architects prefer vinyl-based wallpapers because they can be used in high- and low-traffic areas. Vinyl-based wallpapers are available in a variety of finishes and colours, with increased durability driving demand. Nonwovens are expected to grow at the fastest rate, with a CAGR of more than 21% from 2023 to 2028. Nonwoven wallpapers are popular among consumers because they allow for digital printing. Nonwoven substrates are in high demand due to the growing demand for digitally printed wallpapers. Nonwoven wallpapers remain stable in both dry and humid environments when mixed with the printing solution. The natural and synthetic fibres used to make coffee filters, tea bags, and gauze are perfectly blended in these wallpapers. Nonwoven wallpapers can be applied directly to the wall and cover up wall cracks and imperfections perfectly. These wallpapers are easy to take off and provide smooth, abrasion-free walls.



The market can be divided into two categories based on printing technology: inkjet and electrophotography. Inkjet Technology is expected to have a market share of more than 58% in 2022. Inkjet printing is one of the most popular printing technologies in the digitally printed wallpaper market because it produces high-quality prints while remaining cost-effective for small to medium-sized print runs. During the forecast period, electrophotography is expected to grow at a significant CAGR of more than 21%. Electrophotography is a popular choice for wallpaper designs that require precise and intricate patterns because it produces high-quality prints with fine details and vibrant colours.

The market is divided into residential and commercial segments based on End User. In 2022, commercial had a market share of roughly 60%. The increasing number of hotels and restaurants, as well as the global growth of the travel and tourism industry, has broadened the commercial application scope of digitally printed wallpaper. The expansion of malls, retail stores, and offices also increases demand for these products. The use of environmentally friendly materials in wallpaper manufacturing is expected to emerge as a prominent trend in this market. Several market players are producing wallpapers made from recyclable papers to address waste disposal and sustainability concerns. Over the forecast period, the residential segment is expected to grow at a faster CAGR of about 21.71%. Rapidly growing residential real estate, combined with increased spending capacity and desire for home improvement, is driving demand for digitally printed wallpapers in the residential segment. Aside from that, there is a growing preference for Do It Yourself (DIY) home improvement projects, which is fueled by the popularity of social media platforms such as Instagram and Pinterest. As a result, digitally printed wallpapers have gained popularity among DIY enthusiasts worldwide.

The availability of substitute products, such as paint and coating, may impede market growth due to competition from paint and coating manufacturers. Various paint and coating manufacturers are developing environmentally friendly, corrosion-resistant, water-resistant, heat-resistant, and waterproof products. Paints and coatings sold by companies such as Asian Paints, PPG Industries, Sherwin-Williams, Berger Paints, and AkzoNobel are promoted with a multi-year corrosion guarantee, owing to improvements in coating performance. Furthermore, in order to improve performance, manufacturers are constantly introducing new environmentally friendly products to the market. As a result, the introduction of new technologies has improved coating performance, limiting consumers' shift from paint and coating products to digitally printed wallpaper.

Recent Development:
• In January 2023, Grandeco Wallfashion Group Belgium NV launched a digitally printed exclusive XL wallpaper for its Mural Young Edition collection. The murals are digitally printed on a printing-press custom-made for the company.
• In March 2022, Graham & Brown formed a partnership with Laura Ashley, a British heritage brand. Under this partnership, the two companies created a range of wallpaper featuring Laura Ashley’s prints. In addition, the wallpaper collection is available now on lauraashleyusa.com and online at Home Depot, Lowes, Bed Bath & Beyond, and other national retailers.
• In May 2022, Sanderson Design Group PLC, a luxury interior design and furniture group, announced that it signed a sponsorship deal with the Emery Walker Trust. Under the terms of the agreement, the company's Morris & Co. brand will present a collection of fabrics, wallpapers, bedding, and homewares based on the moving objects at Emery Walker's House, a museum of the Arts and Crafts movement.
• In March 2022, AS Creation launched its Hygge collection, Hygge are patterned wallpapers with pampas grass flowers and reed grasses with gloss effects to support the naturalness of the color palette. Fine plain wallpapers complement the collection. The color scheme ranges from cream tones to grey, beige and green to brown, red, and warm ochre.
• In March 2022, Laura Ashley partnered with UK-based wallpaper designer and manufacturer Graham & Brown to develop a line of wallpapers featuring Laura Ashley's iconic prints. The wallpaper collection is available at lauraashleyusa.com and online at Home Depot, Lowes, Bed Bath & Beyond, and other national retailers.
• In January 2022, AS Creation revealed a new collection, "Shades of White" combining different materials and textures. White wallpaper potpourri provides the perfect arrangement element for any room. It is refreshing and modern wallpaper even when combined with colorful motifs.

Covid-19 Impact:
The global digitally printed wallpaper market had been impacted by the covid-19 pandemic in a variety of ways. On the one handed, widespread lockdowns and economic slowdowns had reduced demanded for home decor products, including wallpaper, as consumers had cut backed on non-essential purchases. Furthermore, supply chain disruptions and manufacturing activity restrictions had slowed the production and distribution of digitally printed wallpaper. On the other handed, as people had spent more time at home due to worked from home arrangements and social distancing measures, the pandemic had resulted in an increased focus on home renovation and interior decoration. As consumers seek to improve their living spaces, demanded for digitally printed wallpaper and other home decor products had increased. Overall, the covid-19 pandemic had had a mixed impact on the global digitally printed wallpaper market, posing both challenges and opportunities

Companies Mentioned in this Report:
A.S. Creation Tapeten AG, Muraspec Group, Tapetenfabrik Gebr. Rasch GmbH & Co. , MX Display Ltd, 4walls, The Printed Wallpaper Company, Hollywood Monster Ltd, Graham & Brown Ltd, John Mark Ltd, Glamora Srl, Tecnografica, Syndikat4 German Wallcovering, Elitis, YO2 Designs , Arte international , Muraspec, York Wallcoverings, Texdecor, Vescom, Farrow & Ball

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Digitally Printed Wallpaper Market with its value and forecast along with its segments
• Region-wise Digitally Printed Wallpaper market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• SA (Brazil, Argentina, Colombia)
• MEA (UAE, Saudi Arabia, South Africa)

By Substrate type:
• Vinyl
• Nonwoven
• Paper
• Others (Fabric, Glass Fiber, Canvas, and Grass Cloth)

By Printing Technology Type:
• Inkjet
• Electrophotography

By End-User Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.