Asia-Pacific Hair Care Market Outlook, 2028

The Asia-Pacific region dominated the global hair care market, owing to the growing inclination of consumers towards hair and scalp care concerns, coupled with new brands tapping into the market in the region. Adon Hair Care Clinic, an India-based hair transplant company, for example, launched Growdense Hair Serum in July 2021, which is FDA-approved and designed for hair and scalp care. This serum treats hair loss without causing side effects and aids in hair regrowth. Improvements in living standards, rising hygiene awareness, an increase in hair-related problems as a result of unhealthy lifestyles, seasonal and climatic factors, and rising pollution are all driving market growth in the region. Furthermore, the rise in internet penetration, the push of e-commerce companies, and the growing use of premium hair care products are expected to propel the growth of the Asia-Pacific hair and care market in the coming years. The use of premium hair care products is most prevalent in the megacities of Asia-Pacific countries. This is likely to increase further with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers are driving sales from e-commerce in the Asia-Pacific region, while sales from specialist retail channels continue to dominate the market. In many Pacific Island cultures, traditional remedies and ingredients are used in hair care. For example, coconut milk is used to moisturize and nourish hair, while papaya is believed to help prevent hair loss.

According to the research report, "Asia-Pacific Hair Care Market Outlook, 2028," published by Bonafide Research, the Asia-Pacific market is anticipated to grow at a 6.25% CAGR by 2023–28. Shampoo is the most innovative category in the haircare market as a whole. Herbal formulas with potent effects, such as the use of herbs and flowers in shampoo, are in high demand. Aside from that, natural ingredients and essential oils in shampoo have done well in Asia-Pacific. Furthermore, the use of Ayurveda and natural ingredients in various products such as shampoos and other haircare products is increasing in countries such as India, China, and Japan. As the harmful effects of chemical-rich shampoos have been documented in recent years, consumer awareness of using herbal and natural shampoos has grown. Herbal shampoos contain natural plant and herb extracts in powdered or crude form that have a variety of beneficial effects on the hair and scalp without causing any side effects. This factor increases the region's demand for herbal shampoo. For instance, in May 2022, Medimix, an AVA Group brand, will launch a new total care shampoo enriched with natural ingredients that is suitable for all hair types in India. China is the second-largest market for hair care products worldwide, only after the United States. In the Asia-Pacific region, the country holds the largest market share and is expected to hold its position during the forecast period.

Hair colouring is a popular trend in Asia and the Pacific, particularly among younger generations. Bold and vibrant colours such as red, purple, and blue are particularly popular and are often used to make a fashion statement. Ombre and balayage are popular hair colouring techniques that involve blending two or more colours to create a gradient effect. These techniques are often used to create a natural-looking transition between colours. Furthermore, henna is a traditional hair colouring technique that has been used in Asia for centuries. Henna is a natural plant-based dye that can be used to create a reddish-brown colour on the hair. It is often used to create intricate designs on the hair as part of traditional celebrations such as weddings. However, while temporary hair colour products are becoming more popular in the Asia-Pacific region, permanent hair colour remains the dominant segment. This is due to the fact that many people in the region prefer to make a long-term change to their hair colour rather than experimenting with temporary colours. In many countries in the Asia-Pacific region, black hair is the most common natural hair colour. As a result, many people choose to enhance their natural hair colour with black permanent hair colour.

On the other hand, many women in the Asia-Pacific region are looking for hair care products that are made with natural and organic ingredients. This trend is driven by concerns about chemical exposure and a desire for more sustainable and eco-friendly products. Furthermore, women in the Asia-Pacific region are increasingly focused on scalp health, and there is a growing demand for hair care products that address scalp issues such as dandruff and irritation. Furthermore, men in the Asia-Pacific region are increasingly interested in hair care products that offer multiple benefits, such as shampoo and conditioner combinations or products that offer both styling and treatment benefits. This trend is driven by a desire for simplicity and convenience in hair care routines. However, Specialist retail stores, such as beauty supply stores and hair salons, have the highest market share in the Asia-Pacific hair care market based on distribution channel. Specialist retail stores employ knowledgeable staff who can provide customers with advice on which hair care products to use for their specific hair type and concerns. This expertise helps to build trust and loyalty among customers. For instance, some popular specialty retail stores for hair care include Watson, Sephora, Guardian, SA SA, Hermo, Aeon Wellness, Mannings, Olive Young, Cosme Kitchen, Beauty Bar, and many more.

Based on the report, the market is further segmented into various shampoo products, including cosmetic shampoo, herbal/organic, dry shampoo, and others. Among them, the cosmetic shampoo segment is dominating the market. This is due to the fact that cosmetic shampoos are widely used by consumers of all ages and hair types, and are available at a wide range of price points. L’Oréal Paris Elvive Dream Lengths Restoring Shampoo is designed to help repair damaged hair and promote growth. It contains ingredients such as castor oil and vitamins B3 and B5, which help nourish and strengthen the hair. This product was launched in India in 2020. Furthermore, Pantene Advanced Hair Fall Solution Shampoo is designed to help reduce hair fall and promote growth. It contains ingredients such as vitamin B5 and ferrous gluconate, which help nourish and strengthen the hair. This product was launched in Malaysia in 2021. However, the leave-in conditioner segment in the Asia Pacific hair care market has been growing rapidly in recent years, with a higher CAGR of more than 6% than other segments such as rinse-out conditioners. Dove Intense Repair 1 Minute Serum a leave-in conditioner is designed to repair and nourish damaged hair. It contains ingredients such as keratin repair actives and microsheet repair technology, which help restore the hair's strength and shine. In addition, Styling creams are a popular choice because they are easy to use, provide a medium hold, and add shine to the hair. They are also ideal for creating a natural, tousled look or for defining curls. Styling creams are usually lightweight and contain ingredients such as shea butter, jojoba oil, and coconut oil, which nourish the hair while providing hold.



The rise in popularity of online shopping is the primary driver of the growth of the online retail channel in the Asia-Pacific hair care market. Consumers are increasingly turning to e-commerce platforms to purchase hair care products due to their convenience, ease of access, and ability to compare prices and products. The growth of the online retail channel is also driven by the increasing penetration of smartphones, the internet, and social media platforms, which have made it easier for consumers to browse and purchase hair care products online. For instance, there are many popular e-commerce platforms in the Asia Pacific region where consumers can purchase hair care products online, including Shopee, Lazada, Qoo10, Amazon, Taobao, JD, Tmall, Rakuten, Hermo, Sephora, and more. The growing awareness of environmental concerns such as water pollution and deforestation is a restraint for the hair care market in Asia-Pacific. Consumers are becoming more conscious of the environmental impact of hair care products, and they prefer products that are eco-friendly, sustainable, and cruelty-free. Furthermore, different countries in the Asia-Pacific region have varying regulatory requirements for hair care products. Compliance with these requirements can be a challenge for hair care manufacturers, particularly for small and medium-sized enterprises. In addition, the availability of raw materials, such as plant extracts and essential oils used in hair care products, can be limited in the Asia-Pacific region. This can affect the supply chain and increase the cost of production.

• Dabur India Ltd, India's leading Ayurvedic and Natural Health Care Company, announced the launch of "Virgin Coconut Oil" in February 2022, further strengthening its presence in the coconut oil market. Dabur claims that virgin coconut oil is completely natural. It was claimed that it could be used for cooking as well as for the health of the skin and hair, as well as massage oil.
• Herbal Essences launched the new Argan Oil Of Morocco Shampoo in September 2022. According to the company, this Herbal Essences blue bottle shampoo is the perfect combination of argan oil, aloe vera, sea kelp, and other antioxidant-rich ingredients, making it their best-rated product.
• Kao launched a waterless dry shampoo sheet designed for use in space in April 2022. Merit launched waterless dry shampoo, which included a shampoo sheet design originally created for use in space, in response to the growing demand for portable dry shampoos.

Major Companies present in the market:
Hindustan Unilever Limited, Godrej Group, Marico Limited, Procter & Gamble Corporation, CavinKare Group, L'Oreal SA, Natura&Co, Shiseido Company, Amway Corporation, Henkel AG & CO. KGaA , Kao Corporation, The Estee Lauder Companies Inc., Oriflame Cosmetics AG, Amorepacific Corporation, The Himalaya Drug Company, Johnson & Johnson , Coty Inc, Emami Limited, Bajaj Consumer Care Ltd.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)
By Shampoo
• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product
• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range
• Mass
• Premium

By Distribution Channel
• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.