North America Hair Care Market Outlook, 2028

In North America, the hair care industry is characterized by the presence of established multinational corporations as well as smaller, specialized players who offer a diverse range of innovative and customized hair care solutions. Furthermore, North America has witnessed a growing trend towards natural and organic products as consumers increasingly priorities eco-friendliness and sustainability. Additionally, the region's ageing population has fueled demand for anti-ageing and hair loss prevention products. Moreover, the increasing demand for professional hair care services, which cater to the diverse needs of consumers ranging from salons and spas to home-based services, In addition, with the increasing popularity of social media and e-commerce, the region's hair care industry has witnessed a significant shift towards online sales channels, enabling companies to reach a broader audience and capitalize on emerging trends quickly. The growing demand for personalized and customized hair care solutions has also led to the emergence of niche players who cater to specific hair types, textures, and needs. In addition, with the rise of social media platforms and online tutorials, many consumers are turning to DIY hair care solutions. This trend has led to the popularity of at-home hair dyeing and styling kits, as well as a growing interest in natural remedies and home-made hair care products.

According to the research report, “North America Hair Care Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 18.78 Billion in 2022. In North America, hair care is often viewed as a form of self-care, with people investing time and money into hair care products and services to enhance their physical appearance and boost their self-confidence. The region's emphasis on individuality and self-expression has also led to the emergence of a variety of hair care subcultures, ranging from natural hair movements to avant-garde styles. Furthermore, Furthermore, hair care in North America is not limited to individual grooming but also encompasses communal rituals and practises, such as going to the salon or barbershop. These spaces serve as social hubs where people can connect, network, and bond over shared experiences. Moreover, consumers in North America are increasingly concerned about the potential harmful effects of synthetic ingredients used in hair care products. This has led to a growing demand for natural and organic products, which are perceived to be safer and healthier. In addition, there is a growing trend towards using clean and natural ingredients in hair care products. Consumers are increasingly concerned about the potential harmful effects of synthetic chemicals and are looking for products that are free from harsh chemicals, sulphates, and parabens.

Based on the report, the North American market is segmented into three major countries, including the United States, Canada, and Mexico. Among them, the United States is leading the market and is estimated to continue this growth in the upcoming timeframe. The population of the United States is growing, and as a result, more people are looking for better hair care options. The use of hair care products has changed as a result of rising levels of pollution in the atmosphere. Because various chemicals in the environment irritate and damage hair and scalp, the demand for hair care products has skyrocketed. In the United States, the hair care market is highly fragmented, with numerous niche brands and start-ups entering the market every year. This has led to a high degree of competition and innovation as companies look to differentiate themselves from their competitors. In addition, In Canada, there is a growing demand for hair care products that are specifically formulated for dry and damaged hair, particularly in the winter months when the harsh weather can take a toll on hair health. Furthermore, the hair care industry is regulated by Health Canada, which requires that all hair care products be tested for safety and efficacy before they can be sold on the market. However, in Mexico, the hair care industry is heavily influenced by traditional beauty standards, which emphasize long, shiny, and healthy-looking hair. This has led to a demand for products that can help strengthen and nourish hair.
As people become more health-conscious and seek goods that are better for them, the healthy living movement is driving development in hair care product segments, particularly conditioners and shampoos, in the United States, Canada, and other North American countries. As a result, customers are embracing their natural hair and reducing their use of some chemical-laden hair care products. As a result, many companies are labelling their hair conditioners as Cruelty-Free, Paraben-Free, Phthalate-Free, and Sulfate-Free. Emollients are becoming more prevalent in conditioning chemicals. Consumers may be looking for silicone substitutes as a result of the green movement. Pantene's (Procter & Gamble) Hair Volume Multiplier Conditioner with Bamboo, for example, is produced with bamboo-derived from bamboo shoots harvested in China's Fujian Provence. This extract contains B-vitamins, which are known for their calming effects.

Shampoo and hair styling products are both major product types in the North American market. Shampoo is an essential hair care product that is used by virtually everyone, regardless of hair type or texture. As a result, there is a large and consistent demand for shampoo products in the North American market. Additionally, there is a growing trend towards using natural and organic ingredients in shampoo products as consumers become more aware of the potential health risks associated with synthetic ingredients. This has led to the development of new and innovative shampoo products that cater to this demand, including sulphate-free and paraben-free formulations. However, hair styling products are also experiencing strong growth in the North American market. This is due in part to the growing popularity of blowouts, which require the use of hair styling products such as styling creams and waxes, mousses, gels, and hairsprays. Additionally, there is a growing demand for styling products that can help protect hair from heat damage caused by styling tools such as curling irons and straighteners. This has led to the development of new and innovative styling products that provide heat protection, including sprays and serums.

In addition, Hair colour is projected to have the highest CAGR during the forecast period. The use of hair colour has become increasingly popular among consumers in North America, particularly as a means of expressing personal style and covering up grey hair. This has led to a growing demand for hair colour products on the market. Furthermore, the hair colour segment is also benefiting from increased marketing and advertising efforts by hair care brands. Many brands are using social media and influencer marketing to reach new consumers and promote their hair colour products. Additionally, hair care brands are creating educational content and tutorials to help consumers achieve professional-looking hair colour results at home. In addition, Permanent hair colour is the most long-lasting type of hair colour. It contains oxidative dyes that penetrate the hair shaft and chemically alter the natural hair colour, resulting in a permanent colour change. This type of hair colour can last for several weeks or even months, which is preferred by consumers who are looking for a more long-lasting hair colour solution. However, L'Oreal Paris recently launched its Excellence Crème hair colour line, which features a new technology called Pro-Keratine Complex that helps to strengthen and protect hair while coloring. The line includes 50 shades, from natural to bold and trendy colours. Furthermore, Clairol launched a new version of its Root Touch-Up product, which includes a blending sponge for easy and precise application. The product is designed to cover grey roots in just 10 minutes and comes in a range of shades.



The mass hair care segment dominates the North American hair care market in terms of overall market share due to its larger consumer base and lower price points. The mass hair care segment is driven by convenience and affordability. Consumers often prioritize these factors over premium ingredients or specialized formulations. Brands in this segment typically focus on providing basic hair care needs, such as cleansing, conditioning, and styling. However, consumers are willing to pay a premium for high-quality products that meet their specific needs and preferences. Additionally, many premium hair care brands are leveraging e-commerce and social media channels to reach and engage consumers, driving further growth in the segment. In addition, women are increasingly seeking out personalized hair care products that are tailored to their specific needs. This includes products that address specific hair concerns, such as dryness or damage, and those that are designed for specific hair types or textures. Furthermore, men are paying more attention to scalp health, and this has led to a growing demand for scalp care products. This includes shampoos and conditioners that are specifically designed to soothe and nourish the scalp, as well as specialized treatments for issues like dandruff or itchiness.

Based on Distribution channel the market is divided into specialist store, supermarket/hypermarket, convenience store, online retails channels and others. Stores provide a unique shopping experience for customers. They often have knowledgeable staff that can help customers choose the right products for their hair type and provide guidance on how to use the products effectively. Furthermore, these are stores that specialize in hair care products and provide a wide range of options. For instance, Sally Beauty, Ulta Beauty, Sephora, and others However, supermarkets and hypermarkets are easily accessible, and most people do their weekly grocery shopping there. As such, it's convenient for consumers to purchase their hair care products at the same time. This saves them time and effort, and they can often find a wide range of hair care products at competitive prices. For instance, some hypermarkets and supermarkets include Walmart, Target, and Costco.

• Garnier, an L'Oréal subsidiary, introduced Whole Blends Shampoo Bars in the United States in August 2021. The new product is part of the company's larger sustainability strategy, and it is made with formulations that use less water than their liquid counterparts and no plastic packaging. The 94% plant-based ingredients in the solid shampoo bars are free of dyes, preservatives, silicones, and soap.
• P&G's Ouai improved its anti-dandruff shampoo category with the new release, Ouai's Anti-Dandruff Shampoo, which contains an FDA-approved ingredient such as 2% salicylic acid formulated to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp. It debuted on the Sephora App and will be available on the Sephora and Ouai websites.
• Sept 2022: Estée Lauder's The Ordinary introduced haircare for skinification, including sulphate 4% cleanser for hair and body, behentrimonium chloride 2% conditioner pH, and natural moisturising factors +HA scalp treatment.

Major Companies present in the market:
Hindustan Unilever Limited, Godrej Group, Procter & Gamble Corporation, L'Oreal SA, Natura&Co, Shiseido Company, Amway Corporation, Henkel AG & CO. KGaA , Kao Corporation, The Estee Lauder Companies Inc., Oriflame Cosmetics AG, Amorepacific Corporation, The Himalaya Drug Company, Johnson & Johnson, Coty Inc, John Paul Mitchell Systems.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Product Type
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
• Others (Hair Mask)

By Shampoo
• Cosmetic Shampoo
• Herbal/Organic
• Dry Shampoo
• Others

By Hair Color
• Permanent
• Temporary

By Conditioner
• Rinse-Out
• Leave-in
• Others (Deep)

By Styling Product
• Hair Gel
• Hair Mousse
• Hair Spray
• Styling Creams and Waxes
• Others

By Price Range
• Mass
• Premium

By Distribution Channel
• Specialist Retail Stores
• Supermarket/Hypermarket
• Convenience Store
• Online Retail Channels
• Other Distribution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.