South America Anti Aging Market Outlook, 2028

South America is experiencing a demographic shift towards an ageing population. This demographic trend is driving demand for anti-ageing products and services that can help individual’s look and feel younger. Furthermore, non-invasive anti-ageing procedures such as injectable, lasers, and chemical peels are becoming increasingly popular in South America. These procedures offer a less invasive alternative to traditional surgical procedures, which can be costly and require longer recovery times. Moreover, consumers in South America are increasingly interested in natural and organic anti-ageing products that are free from harmful chemicals and additives. This trend is driving the development of new products that use natural ingredients such as botanical extracts and essential oils. In addition, given the high levels of sun exposure in many parts of South America, consumers are increasingly focused on sun protection and anti-ageing products that offer UV protection. This is driving the development of new products that offer both anti-ageing and sun-protection benefits. Furthermore, as the economies of many countries in South America continue to grow, consumers are enjoying increased disposable income. This is driving demand for higher-end anti-ageing products and treatments, particularly among middle- and upper-class consumers.

According to the research report "South America Anti-Aging Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 2.02 Million by 2028. Consumers in South America are increasingly looking for natural and organic products that are free from harmful chemicals. This trend is particularly strong in countries like Brazil and Argentina, where there is a high level of awareness about the potential health risks associated with synthetic ingredients. Furthermore, South America is becoming a popular destination for medical tourism, including anti-ageing treatments. Countries like Brazil, Colombia, and Argentina have well-established medical infrastructures and a skilled workforce of medical professionals, making them attractive destinations for anti-ageing treatments. Moreover, consumers in South America are becoming more environmentally conscious and are looking for anti-ageing products that are sustainable and eco-friendly. This includes products that use recycled packaging, are cruelty-free, and use natural and organic ingredients that are sourced sustainably. In addition, there is a growing demand for anti-ageing products specifically designed for men in South America. This trend is being driven by changing attitudes towards male grooming and a growing awareness among men about the importance of skincare. Furthermore, social media platforms such as Instagram and YouTube are having a significant impact on the South American anti-ageing market. Influencers and beauty bloggers are promoting anti-ageing products to their followers, leading to increased awareness and demand for these products.

The treatment segment has the highest market share in the South American anti-ageing market because it includes a wide range of non-invasive and minimally invasive procedures that are becoming increasingly popular among consumers in the region. These treatments are often seen as more effective than topical skincare products and offer more immediate and noticeable results. Additionally, many consumers in South America are willing to invest in these treatments as they are viewed as a long-term solution to the signs of ageing. In addition, based on treatment, the market is divided into adult acne therapy, anti-pigmentation, hair restoration, breast augmentation, liposuction, chemical peels, and others (radiofrequency treatment). Adult acne therapy is a growing segment in the South American anti-ageing market. Many adults in the region struggle with acne and are looking for effective treatments that can help reduce breakouts and improve the appearance of their skin. Popular treatments for adult acne in South America include topical medications, laser therapy, and chemical peels. Furthermore, hyperpigmentation is a common skin concern in South America, and many consumers in the region are looking for anti-ageing treatments that can help reduce the appearance of dark spots and uneven skin tone. Popular treatments for anti-pigmentation in South America include chemical peels, laser therapy, and topical treatments containing ingredients like vitamin C and kojic acid.

However, based on treatment distribution channels, there are rejuvenation centres, dermatology clinics, hospitals, pharmacies, drugstores, and others (beauty salons, wellness centres, and plastic surgery clinics). Rejuvenation centres are specialized clinics that focus on anti-ageing treatments and wellness services. These centres typically offer a range of non-invasive and minimally invasive treatments, such as chemical peels, laser therapy, and injectables. For instance, popular rejuvenation centres in South America include Clinica La Prairie in Chile, Clinica Las Condes in Chile, and Clinica FEMM in Brazil. In addition, hospitals in South America often have specialized departments or centres that offer anti-ageing treatments, such as plastic surgery and dermatology. These facilities typically offer a range of invasive and non-invasive treatments, such as facelifts, breast augmentation, and chemical peels. For instance, popular hospitals in South America that offer anti-ageing treatments include Hospital Srio-Libanês in Brazil, Hospital Universitario Austral in Argentina, and Hospital Universitario San Ignacio in Colombia. Furthermore, popular beauty salons, wellness centres, and plastic surgery clinics in South America include Clinica Benzaquen in Argentina, Equilibrium Spa in Chile, and Clinica de Cirurgia Plástica Dr. Fábio Fernandes in Brazil.

Anti-ageing products are expected to grow at the highest CAGR during the forecast period. The ageing population in South America is increasing, and people are becoming more aware of the benefits of using anti-ageing products to maintain youthful-looking skin. This has led to a higher demand for anti-ageing products such as creams, serums, and masks. Based on anti-ageing products, they are divided into anti-wrinkle, hair colour, ultraviolet (UV) absorption, anti-stretch mark, and others (retinoids, peptides, antioxidants, and exfoliants). While anti-wrinkle products remain the most popular type of anti-ageing product in South America, there is also growing interest in non-invasive anti-ageing treatments such as laser therapy, chemical peels, and injectable fillers. This trend is driving the development of new anti-ageing treatments as well as the expansion of existing treatment options. In addition, UV absorption products are designed to protect the skin from the harmful effects of UV radiation from the sun. These products are particularly popular in South America, where the sun is strong and the risk of skin damage is high.



Based on product distribution channels, the market is divided into specialty stores, pharmacy and drug stores, hypermarkets and supermarkets, online, and others. Hypermarkets and supermarkets also offer a variety of anti-ageing products, including popular brands like L'Oreal, Olay, and Neutrogena. These products are often sold at a lower price point than they would be in specialty stores, making them a popular choice for budget-conscious consumers. For instance, some of the popular hypermarket and supermarket chains in South America include Walmart, Carrefour, and Cencosud. In addition, online distribution channels are becoming increasingly popular for anti-ageing products in South America as consumers look for more convenient ways to shop. For instance, online retailers like Mercado Libre and Amazon offer a wide range of anti-ageing products from both local and international brands and often offer competitive prices and fast delivery.

According to the report, by demography, the market is divided into Generation X, Baby Boomers, Generation Y, and Generation Z. Among them, Generation Y is expected to have the highest CAGR during the forecast period. Generation Y, also known as Millennials, was born between 1981 and 1996. While they are not yet experiencing the signs of aging that Baby Boomers and Generation X are, they are still a significant demographic segment for the anti-aging market in South America. Millennials are interested in prevention and are often looking for natural and holistic anti-aging solutions. They are also more likely to prioritize ethical and sustainable products. Brazil and Mexico have large millennial populations. In addition, Baby Boomers, born between 1946 and 1964, represent a significant portion of the anti-aging market in South America. As they age, Baby Boomers are increasingly concerned with maintaining their appearance and slowing down the aging process. They are often willing to invest in anti-aging products and treatments, including botox, fillers, and anti-wrinkle creams. Brazil and Argentina are among the countries with the largest Baby Boomer populations in South America.

Companies Mentioned in this Report:
Unilever plc, L'Oréal S.A., The Estée Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Procter & Gamble, Johnson & Johnson, Nu Skin Enterprises Inc., Pierre Fabre S.A., Henkel AG & Co. KGaA, Revlon Inc., Chanel Ltd, AbbVie Inc., Kao Corporation, Natura&Co, Oriflame Cosmetics AG, Coty Inc

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Anti-Aging Market with its value and forecast along with its segments
• Country-wise Anti-Aging market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Types
• Product
• Treatment

By Product
• Anti-Wrinkle
• Hair Color
• Ultraviolet (UV) Absorption
• Anti-Stretch Mark
• Others

By Distribution channel
• Specialty Store
• Pharmacy & Drug Stores
• Hypermarket & Supermarket
• Online
• Others

By Treatment
• Adult Acne Therapy
• Anti Pigmentation
• Hair Restoration
• Breast Augmentation
• Liposuction
• Chemical Peel
• Others

By Distribution channel
• Hospitals, Pharmacies, Drugstores
• Dermatology Clinics
• Rejuvenation Centers
• Others

By Demography
• Generation X
• Baby Boomers
• Generation Y
• Generation Z

By end-user
• Men
• Women

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Anti-Aging industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.