Global Motorcycle Helmet Market Overview, 2023-28

The global helmet market refers to the industry that produces and sells a variety of helmets for different applications such as sports, industrial, and motorcycle use. The market is driven by factors such as increasing awareness about road safety, rising demand for helmets in sports, and the implementation of strict government regulations related to the use of helmets. The market is expected to grow significantly in the coming years due to the increasing number of two-wheeler riders and the growing popularity of adventure sports and recreational activities. The introduction of advanced materials such as carbon fiber, Kevlar, and fiberglass is also expected to boost the demand for helmets. The global helmet market is expected to continue to grow in the coming years, driven by factors such as increasing awareness about safety and the implementation of stricter regulations related to helmet usage. Furthermore, an increasing number of motorbike and sports bike enthusiasts, combined with growing global concerns about road traffic injuries, are expected to drive the adoption of two-wheeler helmets during the forecast period. In terms of efforts and finding long-term solutions for effective prevention, road traffic accidents have become a major challenge for public authorities.

According to the research report, “Global Motorcycle Helmet Market Overview, 2023-28” Published by Bonafide Research, the market is expected to attain market size of USD 7794 Million by 2028, increasing from USD 5484.69 Million in 2022. The overall market is projected to grow with 6.11% CAGR for 2023-2028. The increasing number of government initiatives and the implementation of strict traffic regulations may assist the government in drastically reducing the number of road accidents. The current Indian government wants to cut road accidents in half by 2024. Since 1970, government initiatives in Australia have been successful in reducing road accidents by two-thirds by instituting anti-drunk driving measures. Furthermore, in most countries, motorcyclists are required to wear helmets. As a result, the government's growing role in improving road traffic conditions by enforcing stricter regulations, constructing better roads, and raising awareness about the negative effects of drunk driving is expected to boost the market globally. Technological advancements have helped market operators to introduce smart helmets into the global market. Smart helmets have advanced features that assist riders in riding easily and efficiently while avoiding road accidents. GPS connectivity, voice assistance, tracking systems, cameras, Bluetooth, and Wi-Fi connectivity are among the features of the smart helmet. Smartphones can communicate with smart helmets. This allows riders to make, receive, and reject phone calls. Smart helmets may also aid in the reduction of head injuries in traffic accidents. As a result, the introduction of a multifunctional smart motorcycle helmet is expected to provide the market with lucrative growth opportunities.

Based on the report, the market is segmented into five major regions including North America, Europe, Asia-Pacific, South America and Middle East & Africa. Among them, Asia-Pacific region is dominating the market in terms of non-smart helmets whereas North America is leading the market for smart helmets. Non-smart helmets are still popular in the Asia-Pacific region due to their affordability and accessibility. In many developing countries in the region, motorcycle riders and bicycle riders continue to rely on non-smart helmets as a basic safety measure to protect themselves from head injuries. The low cost of helmets and the growing awareness about road safety are driving the demand for non-smart helmets in these countries. On the other hand, smart helmets are becoming increasingly popular in North America due to their advanced features and increased safety capabilities. These helmets are designed with integrated technologies that offer additional functionalities beyond basic head protection, such as built-in communication systems, Bluetooth connectivity, GPS navigation, and other features. Additionally, the region has a highly developed transportation infrastructure, which has led to an increase in the number of motorcycle riders and bicyclists. As a result, there has been a growing demand for smart helmets with advanced safety features, such as impact sensors and built-in cameras, which can help riders stay safe on the road.

According to the report, the market is segmented into three product types including half face, full face and off road/racing helmets. Among them, full face helmet is dominating the market. Full-face helmets cover the entire head and face, providing the most comprehensive protection for riders. They are popular among motorcycle riders who prioritize safety over style and are commonly used in racing and other high-speed activities. The market for full-face and racing helmets is expected to grow due to the increasing awareness of road safety and the growing popularity of adventure sports and recreational activities. However, half helmets continue to be popular among certain segments of riders who value comfort and style over maximum protection. The global helmet market is also segmented based on end-user categories including rider and passenger. Rider helmets are designed specifically for the person operating the vehicle, whether it is a motorcycle, bicycle, or other mode of transportation. Rider helmets provide protection for the head and face and are typically designed to be aerodynamic and lightweight for optimal comfort. The segment is expected to dominate the market by the end of the forecast period.

Based on the sales channel, offline segment is leading with over 85% in 2022. Specialty stores that cater to motorcycle riders, bicyclists, and other sports enthusiasts are another popular sales channel for helmets. These stores typically offer a wide variety of helmets, accessories, and other related products, and provide expert advice and fitting services to customers. Also, department stores typically offer a range of helmet brands and styles, making them a convenient option for customers who are looking for a basic helmet at an affordable price. Sporting goods stores are another popular destination for helmets, particularly for sports helmets. These stores typically carry a range of helmets designed for various sports and recreational activities, and provide fitting and sizing services to customers. However, online sales channels are becoming increasingly popular for helmets due to their convenience, accessibility, and wider reach. Many helmet manufacturers and retailers have online stores and e-commerce platforms, allowing customers to browse and purchase helmets from anywhere in the world.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the global helmet market, affecting both supply and demand. The pandemic has disrupted the supply chain of helmet manufacturers, with many facing challenges in sourcing raw materials and components due to factory shutdowns, transportation disruptions, and other related issues. This has led to delays in production and delivery of helmets, as well as higher costs for manufacturers. The pandemic has also led to a decline in demand for helmets, particularly in the motorcycle and bicycle segments, due to restrictions on travel and outdoor activities. This has resulted in reduced sales and revenue for helmet manufacturers and retailers. However, the pandemic has also led to a shift in consumer behaviour, with more people opting for online shopping and e-commerce platforms instead of in-person shopping. This has prompted helmet manufacturers and retailers to invest more in their online sales channels to reach customers. In some regions, the pandemic has led to changes in government regulations regarding the use of helmets. For example, some cities have implemented mandatory helmet-wearing policies for bicyclists to encourage social distancing and reduce the risk of accidents.

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Open Face
• Half Face

By Distribution Channel:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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