South America Air Freshener Market Outlook, 2028

Air fresheners are a popular consumer product, and their popularity is being fueled by factors such as low cost, odour elimination, and ease of use. Product differentiation is another factor that has piqued the interest of users. Individuals have also become interested in electric air fresheners. As a result, a diverse range of products could be one of the driving forces behind the growth of the air freshener market. Furthermore, the lack of new products in air care in South America is a major impediment to the air freshener market. The growing awareness of hygiene and cleanliness in South America has increased the demand for air fresheners in the region, particularly in households and public spaces. Furthermore, as consumers' disposable income has increased, so has demand for premium air freshener products, which are thought to be more effective and long-lasting. South America's tourism industry is expanding, which is driving up demand for air fresheners in hotels, resorts, and other tourism-related businesses. Furthermore, manufacturers are constantly innovating and introducing new and improved air freshener products, which attract more customers and drive market growth.

According to the research report, "South America Air Freshener Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at 6.50% CAGR during the forecast period. The market for air fresheners is expected to grow as a result of rising urbanisation, rising living standards, the availability of new and inventive air fresheners, growing concerns about air purity, and rising commercial user demand. Furthermore, rising R&D expenditures to develop chemical-free natural air fresheners are expected to fuel market growth in the coming years. Air fresheners from local producers and private labels are primarily used by consumers in mass markets due to their native and low prices. Furthermore, in order to gain a competitive advantage in the market, major players are focusing on entering it with single-unit packaging.

In South America, the market is divided into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. During the forecast period, the market for gel air fresheners is expected to grow at a significant CAGR of more than 9%. This is due to an increase in the use of this product in automobiles. The increased demand for automobiles drives the South American expansion of gel air fresheners. Plug-in air fresheners, also known as electric air fresheners, are useful in cars and other vehicles. Due to the fact that air freshener dispensers are becoming more user-friendly and convenient to use, manufacturers are constantly attempting to make them operate without the need for any human interaction. The market is divided into residential, commercial, automotive, and other segments based on application type. Automotive has the highest CAGR among these during the forecast period. South American countries will face air pollution challenges, particularly in urban areas. As a result, consumers are becoming more concerned about the air quality inside their vehicles and turning to air fresheners for relief. Furthermore, the rising affordability of automobiles and the expansion of South America's middle class have resulted in an increase in car ownership. As a result, the market for automotive air fresheners has expanded.

Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. In South America, supermarkets and hypermarkets have the largest share of this market because they offer hands-on experience with the device and assistance from associates in selecting the right product based on its functionality. The traditional method of purchasing these goods is the preferred method of purchase. Other segments include pharmacies, specialty stores, and business-to-business sales channels.

According to the report, the South American market is segmented into three major countries, including Brazil, Argentina, and Colombia. Among these, Brazil leads the South American air freshener market due to the number of people in South America, resulting in a large customer base for air freshener products. In Brazil, National Health Surveillance Agency (ANVISA) - ANVISA is the regulatory agency responsible for monitoring and regulating the safety and quality of air fresheners in Brazil. It sets guidelines for the use of ingredients and fragrances in air fresheners and conducts periodic inspections of manufacturing facilities to ensure compliance with regulations. Maximum concentration limits - ANVISA sets maximum concentration limits for certain chemicals that are commonly used in air fresheners, such as formaldehyde and benzene. This is to ensure that these chemicals do not pose a health risk to consumers. Brazilians purchase air fresheners on a variety of occasions throughout the year. Festive seasons such as Christmas, New Year's, and Easter, when people decorate their homes with scented candles and other air freshening products, are some of the significant events or occasions when air fresheners are commonly purchased in Brazil. The most popular air freshener brands in South America include Glade, Air Wick, Little Trees, Febreze, Ambi Pur, Bom Ar, Bref and many more.



Many deodorants contain a variety of fragrances, including essential oils. Although the chemicals in perfumes produce a pleasant odour, prolonged exposure poses serious health risks. Apart from that, the release of volatile organic compounds into the air and a higher probability of indoor air pollution cannot be ruled out, despite the fact that they are preferred by people in the South America region, are a few factors that could limit the market's growth.

In the South American market, several air freshener startups are active. Here are a couple of examples:
• Fresh Wave: Fresh Wave is a startup based in Brazil that produces natural air fresheners using essential oils. Their products are sold in several South American countries, including Brazil, Chile, and Argentina.
• Baqsimi: Baqsimi is a startup based in Colombia that produces air fresheners using 100% natural and biodegradable materials. Their products are sold in several countries in South America.
• LiveClean: LiveClean is a startup based in Argentina that produces air fresheners and other cleaning products using natural ingredients. Their products are sold in several countries in South America, including Argentina, Chile, and Uruguay.
• Awa: Awa is a startup based in Chile that produces natural air fresheners using bamboo charcoal. Their products are sold in several countries in South America.
• Stiky: Stiky is a startup based in Argentina that produces air fresheners using plant-based materials. Their products are sold in several South American countries, including Argentina, Chile, and Uruguay.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Little tree, ScentAir Technologies, LLC, Godrej Household Products Ltd., Aromate Industries Co. Ltd., Dabur, Balev Ltd.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Brazil
• Argentina
• Colombia

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.