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Global Air Freshener Market Outlook, 2028
Global Air Freshener Market Outlook, 2028

2023

Global Air Freshener Market Outlook, 2028

The Global Air Freshener market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%

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Featured Companies

  • 1. Procter & Gamble Co
  • 2. Dabur India Limited
  • 3. Henkel AG & Company, KGaA
  • 4. Reckitt Benckiser Group Plc.
  • 5. AMWAY Corp.
  • 6. Church & Dwight Co. Inc.
  • 7. Newell Brands
  • 8. ADA electrotech ( Xiamen )
  • 9. ScentAir Technologies, LLC
  • More...

The global air freshener market is expected to grow at a 5.73% CAGR from 2023 to 2028, as air fresheners contribute to the creation of a pleasant environment by removing foul odours and leaving the air smelling fresh and clean, which can improve people's

Air fresheners are consumer goods that typically emit fragrance and are used in homes or commercial interiors such as hotel lobbies, auto dealerships, medical facilities, public arenas, and other large interior spaces, as well as smaller indoor spaces like restrooms, foyers, hallways, and vestibules. In cars, air fresheners are used. Toilets and urinals are made-specific deodorising blocks as a source of scents. Air freshener makers are increasingly focusing on developing unique and cutting-edge products employing cutting-edge technologies in order to meet the shifting needs and aspirations of consumers. Because of their aroma and ambiance-creating abilities, air freshener candles are used by shoppers. According to the research report, “Global Air Fresheners Market Outlook, 2028”, published by Bonafide research the market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%. The market for air fresheners is anticipated to develop as a result of rising urbanisation, higher living standards, the availability of new and inventive air fresheners, growing concerns about the purity of the air, and rising commercial user demand. Moreover, rising R&D expenditures to develop natural air fresheners free of chemicals are anticipated to fuel the market's expansion in the ensuing years. For its native and inexpensive prices, air fresheners from local producers and private labels are primarily used by consumers in mass marketplaces. Also, in order to acquire a competitive edge in the market, significant players are concentrating on entering it with single-unit packaging.

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Air Freshener Market The global market for air fresheners has been divided into five regions based on geography: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Due to the region's developed retail infrastructure, which enables businesses to easily produce their products, such as air fresheners, and make them available to customers, the Europe market is anticipated to account for the largest revenue share of the global air freshener market in 2022, with a share of 32.63%. Also, the high disposable wealth of European consumers enables them to buy high-quality goods, such as air fresheners. During the course of the forecast period, this is expected to fuel expansion in the regional air freshener market. Because of the improvement in lifestyles, growing population, favourable demographic trends, and rise in purchasing power in nations like China, Malaysia, and India, Asia-Pacific is predicted to have considerable growth of 7.09% during the projected period of 2023 to 2028. Based on Product type, the market is segmented into Spray/ Aerosol Air fresheners, Gel Air Fresheners, Electric Air fresheners, Candle Air fresheners and others. Spray / Aerosol Air freshener dominates the market with around 70% market share in 2022. This is due to these sprays emit fragrance in the atmosphere and replace the bad odour in the room. Aerosol sprays have been used since many years but recently the usage has increased tremendously. Gel Air Fresheners is expected to grow at a significant CAGR of 9.13% during the forecast period. This is attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide. Plug-in air fresheners commonly referred to as electric air fresheners, are useful for use in cars and other vehicles. Manufacturers are constantly attempting to make air freshener dispensers operate without the need for any human interaction since they are becoming more user-friendly and convenient to use. Although they are environmentally beneficial, candle air fresheners only offer a short-term fix. The market for candle air fresheners is expanding as a result of growing understanding of aromatherapy and the dangers of aerosols. Candles with scents refresh the air, but they may also release airborne volatile organic compounds that can occasionally be dangerous. Additional categories include block air fresheners, evaporative diffusers, ultrasonic diffusers, aroma beads, potpourri, incense, and many more.

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Manmayi Raval

Manmayi Raval

Research Consultant

The market is divided into Residential, Commercial, Automotive, and other segments based on Application Type. With a market share of more than 50% in 2022, the residential segment will dominate the industry. Individual needs for air fresheners have increased as a result of people's affinity for high-end goods. This market has grown as a result of consumers spending less time at home and doing less home maintenance. Electric air fresheners are used by commercial institutions and corporations to preserve the atmosphere. The plug-in diffusers utilised in these locations provide an extended effect. The restrooms, hotel reception areas, hotel rooms, classrooms, and any other area of the facility where a pleasant scent is required can all have these devices installed. Throughout the projection period, the automotive segment is anticipated to expand at an impressive CAGR of 7.63%. This was linked to rising disposable income and customer preferences for spending on high-end goods. Moreover, the booming automobile industry has contributed to this high growth rate. Based on Distribution Channel, the market is divided into Supermarkets/Hypermarkets, Convenience Stores, Online markets, and others. Online distribution channel is expected to grow rapidly at a CAGR of 8.66% during the forecast period. Supermarkets have the highest share of this market as they provide hands on the device and help from the associate to select the right product with its functionality. The traditional way of buying these goods is the favourite mode of purchase. Moreover, others segment include Pharmacies, Speciality Stores and B2B sales channel. The market is divided into segments based on specialty products, including flowers, fruits, wood chips, spices, and others. These kinds of air fresheners come in a range of formats, like potpourri, and include a variety of products designed to provide aroma to a room or environment. These dried botanicals and other natural ingredients, such as flowers, fruits, wood chips, and spices, may also have aroma oils added to them make up this sort of air freshener. Another is sachets, which are little bags or pouches packed with fragrant powder. Incense is another type; it comes in a variety of shapes, including sticks, cones, rods, coils, small blocks, wands, and powders. Incense is made from a blend of fragrant gums, resins, woods, and spices.

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Manmayi Raval
The market is divided into Active and Passive Diffusers based on the kind of diffuser. Active diffusers need a source of external energy to release fragrance. These devices are made to run from batteries or an electrical outlet. Passive diffusers release scent from a variety of underlying materials or layers without the need for an external energy source. Adjustable solids, reed diffusers, and gel goods are a few examples of the numerous passive diffuser kinds. The risk of counterfeit goods is a significant obstacle to market expansion. Particularly in price-sensitive nations like India, counterfeit goods are frequently marketed at cheaper prices than branded goods through unofficial distributors and online retail channels. They typically share the same packaging and features as well-known brands. Thus, the availability of fake goods has increased due to the increase in the sales of domestic goods through independent online retail channels like Amazon. Furthermore, since consumers cannot tell the difference between genuine and counterfeit goods, the availability of counterfeit goods dilutes the value of original brands. If the duplicate products they buy malfunction, consumers who don't know how to authenticate products blame the actual companies, which hurt the reputation of genuine, reliable firms. Recent Development: • In November2022, Newell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others. • In April 2022, S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills. Further in 2021, SC Johnson & Son launched Plug-Ins Scented Oil PLUS, an aromatic and energy-saving warmers that enrich homes with popular fragrances. This product was launched along with two other starter kits such as Hawaiian Breeze scented oil and new Aqua Waves scent. • In February 2022, P&G's Febreze brand launched it’s first-ever Scent of the Year. Ember is a fiery new fragrance that features notes of mandarin, amber, and lava, with experts at the Febreze Fragrance Group designing the Scent of the Year to reflect how consumers today are feeling and the scents they are craving in their home. Covid-19 Impact: The pandemic affected all the industries and same is the case with the air fresheners, the growth of the market did not go as forecasted. Worldwide lockdown resulted in hampering the supply chain and logistics. Major Companies present in the market: Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Farcent Enterprise Co. Ltd., energizer, little tree, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Air Delights Inc., Church and Dwight, Ada Electrotech (Xiamen) Co. Ltd., Godrej Household Products Ltd., Aromate Industries Co. Ltd., ST Corporation, Dabur, Considered in this report • Geography: Global • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Global Air Freshener market with its value and forecast along with its segments • Region-wise Air Freshener market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Regions & Countries covered in the report: • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Spain, Italy, Russia) • Asia-Pacific (China, Japan, India, Australia, South Korea) • South America (Brazil, Argentina, Colombia) • Middle-East & Africa (UAE, Saudi Arabia, Qatar, South Africa) By Application Type: • Residential • Commercial • Automotive • Others By Product Type: • Sprays/Aerosols • Gel Air freshener • Electric Air freshener • Candle Air freshener • Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.) By Distribution Chanel: • Supermarkets/Hypermarkets • Convenience Stores • Online markets • Others (Pharmacies, Speciality Stores and B2B) By Specialty Product: • Flowers • Fruits • Wood Chips • Spices • Others By Diffuser Type: • Active • Passive The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Dabur India Limited
  • Henkel AG & Company, KGaA
  • Reckitt Benckiser Group Plc.
  • AMWAY Corp.
  • Church & Dwight Co. Inc.
  • Newell Brands
  • ADA electrotech ( Xiamen )
  • ScentAir Technologies, LLC
  • Air Delights Inc.
  • Aromate Industries Co. Ltd.
  • Balev Ltd
  • Energizer
  • Farcent Enterprise Co. Ltd.,
  • Godrej Household Products Ltd.
  • Kobayashi Healthcare (Malaysia) Sdn. Bhd.
  • Little Trees
  • S. C. Johnson & Son, Inc.
  • ST Corporation
  • Tasotti

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers
  • 2.2. Challenges
  • 2.3. Opportunity
  • 2.4. Restraints
  • 2.5. Market Trends
  • 2.6. Covid-19 Effect
  • 2.7. Supply chain Analysis
  • 2.8. Policy & Regulatory Framework
  • 2.9. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Competitive Landscape
  • 6.1. Competitive Dashboard
  • 6.2. Business Strategies Adopted by Key Players
  • 6.3. Key Players Market Share Insights and Analysis, 2022
  • 6.4. Key Players Market Positioning Matrix
  • 6.5. Consolidated SWOT Analysis of Key Players
  • 6.6. Porter's Five Forces
  • 7. Global Air Freshener Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Size and Forecast, By Geography
  • 7.3. Market Size and Forecast, By Application Type
  • 7.4. Market Size and Forecast, By Product Type
  • 7.5. Market Size and Forecast, By Distribution Channel
  • 7.6. Market Size and Forecast, By Specialty Product
  • 7.7. Market Size and Forecast, By Diffuser Type
  • 8. North America Air Freshener Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast By Application Type
  • 8.4. Market Size and Forecast By Product Type
  • 8.5. Market Size and Forecast By Distribution Channel
  • 8.6. Market Size and Forecast By Specialty Product
  • 8.7. Market Size and Forecast By Diffuser Type
  • 8.8. US Air Freshener Market Outlook
  • 8.8.1. Market Size By Value
  • 8.8.2. Market Size and Forecast By Application Type
  • 8.8.3. Market Size and Forecast By Product Type
  • 8.8.4. Market Size and Forecast By Distribution Channel
  • 8.8.5. Market Size and Forecast By Specialty Product
  • 8.8.6. Market Size and Forecast By Diffuser Type
  • 8.9. Canada Air Freshener Market Outlook
  • 8.9.1. Market Size By Value
  • 8.9.2. Market Size and Forecast By Application Type
  • 8.9.3. Market Size and Forecast By Product Type
  • 8.9.4. Market Size and Forecast By Distribution Channel
  • 8.9.5. Market Size and Forecast By Specialty Product
  • 8.9.6. Market Size and Forecast By Diffuser Type
  • 8.10. Mexico Air Freshener Market Outlook
  • 8.10.1. Market Size By Value
  • 8.10.2. Market Size and Forecast By Application Type
  • 8.10.3. Market Size and Forecast By Product Type
  • 8.10.4. Market Size and Forecast By Distribution Channel
  • 8.10.5. Market Size and Forecast By Specialty Product
  • 8.10.6. Market Size and Forecast By Diffuser Type
  • 9. Europe Air Freshener Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Market Size and Forecast By Application Type
  • 9.4. Market Size and Forecast By Product Type
  • 9.5. Market Size and Forecast By Distribution Channel
  • 9.6. Market Size and Forecast By Specialty Product
  • 9.7. Market Size and Forecast By Diffuser Type
  • 9.8. Germany Air Freshener Market Outlook
  • 9.8.1. Market Size By Value
  • 9.8.2. Market Size and Forecast By Application Type
  • 9.8.3. Market Size and Forecast By Product Type
  • 9.8.4. Market Size and Forecast By Distribution Channel
  • 9.8.5. Market Size and Forecast By Specialty Product
  • 9.8.6. Market Size and Forecast By Diffuser Type
  • 9.9. UK Air Freshener Market Outlook
  • 9.9.1. Market Size By Value
  • 9.9.2. Market Size and Forecast By Application Type
  • 9.9.3. Market Size and Forecast By Product Type
  • 9.9.4. Market Size and Forecast By Distribution Channel
  • 9.9.5. Market Size and Forecast By Specialty Product
  • 9.9.6. Market Size and Forecast By Diffuser Type
  • 9.10. France Air Freshener Market Outlook
  • 9.10.1. Market Size By Value
  • 9.10.2. Market Size and Forecast By Application Type
  • 9.10.3. Market Size and Forecast By Product Type
  • 9.10.4. Market Size and Forecast By Distribution Channel
  • 9.10.5. Market Size and Forecast By Specialty Product
  • 9.10.6. Market Size and Forecast By Diffuser Type
  • 9.11. Italy Air Freshener Market Outlook
  • 9.11.1. Market Size By Value
  • 9.11.2. Market Size and Forecast By Application Type
  • 9.11.3. Market Size and Forecast By Product Type
  • 9.11.4. Market Size and Forecast By Distribution Channel
  • 9.11.5. Market Size and Forecast By Specialty Product
  • 9.11.6. Market Size and Forecast By Diffuser Type
  • 9.12. Spain Air Freshener Market Outlook
  • 9.12.1. Market Size By Value
  • 9.12.2. Market Size and Forecast By Application Type
  • 9.12.3. Market Size and Forecast By Product Type
  • 9.12.4. Market Size and Forecast By Distribution Channel
  • 9.12.5. Market Size and Forecast By Specialty Product
  • 9.12.6. Market Size and Forecast By Diffuser Type
  • 9.13. Russia Air Freshener Market Outlook
  • 9.13.1. Market Size By Value
  • 9.13.2. Market Size and Forecast By Application Type
  • 9.13.3. Market Size and Forecast By Product Type
  • 9.13.4. Market Size and Forecast By Distribution Channel
  • 9.13.5. Market Size and Forecast By Specialty Product
  • 9.13.6. Market Size and Forecast By Diffuser Type
  • 10. Asia-Pacific Air Freshener Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. Market Size and Forecast By Application Type
  • 10.4. Market Size and Forecast By Product Type
  • 10.5. Market Size and Forecast By Distribution Channel
  • 10.6. Market Size and Forecast By Specialty Product
  • 10.7. Market Size and Forecast By Diffuser Type
  • 10.8. China Air Freshener Market Outlook
  • 10.8.1. Market Size By Value
  • 10.8.2. Market Size and Forecast By Application Type
  • 10.8.3. Market Size and Forecast By Product Type
  • 10.8.4. Market Size and Forecast By Distribution Channel
  • 10.8.5. Market Size and Forecast By Specialty Product
  • 10.8.6. Market Size and Forecast By Diffuser Type
  • 10.9. Japan Air Freshener Market Outlook
  • 10.9.1. Market Size By Value
  • 10.9.2. Market Size and Forecast By Application Type
  • 10.9.3. Market Size and Forecast By Product Type
  • 10.9.4. Market Size and Forecast By Distribution Channel
  • 10.9.5. Market Size and Forecast By Specialty Product
  • 10.9.6. Market Size and Forecast By Diffuser Type
  • 10.10. India Air Freshener Market Outlook
  • 10.10.1. Market Size By Value
  • 10.10.2. Market Size and Forecast By Application Type
  • 10.10.3. Market Size and Forecast By Product Type
  • 10.10.4. Market Size and Forecast By Distribution Channel
  • 10.10.5. Market Size and Forecast By Specialty Product
  • 10.10.6. Market Size and Forecast By Diffuser Type
  • 10.11. Australia Air Freshener Market Outlook
  • 10.11.1. Market Size By Value
  • 10.11.2. Market Size and Forecast By Application Type
  • 10.11.3. Market Size and Forecast By Product Type
  • 10.11.4. Market Size and Forecast By Distribution Channel
  • 10.11.5. Market Size and Forecast By Specialty Product
  • 10.11.6. Market Size and Forecast By Diffuser Type
  • 10.12. South Korea Air Freshener Market Outlook
  • 10.12.1. Market Size By Value
  • 10.12.2. Market Size and Forecast By Application Type
  • 10.12.3. Market Size and Forecast By Product Type
  • 10.12.4. Market Size and Forecast By Distribution Channel
  • 10.12.5. Market Size and Forecast By Specialty Product
  • 10.12.6. Market Size and Forecast By Diffuser Type
  • 11. South America Air Freshener Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share By Country
  • 11.3. Market Size and Forecast By Application Type
  • 11.4. Market Size and Forecast By Product Type
  • 11.5. Market Size and Forecast By Distribution Channel
  • 11.6. Market Size and Forecast By Specialty Product
  • 11.7. Market Size and Forecast By Diffuser Type
  • 11.8. Brazil Air Freshener Market Outlook
  • 11.8.1. Market Size By Value
  • 11.8.2. Market Size and Forecast By Application Type
  • 11.8.3. Market Size and Forecast By Product Type
  • 11.8.4. Market Size and Forecast By Distribution Channel
  • 11.8.5. Market Size and Forecast By Specialty Product
  • 11.8.6. Market Size and Forecast By Diffuser Type
  • 11.9. Argentina Air Freshener Market Outlook
  • 11.9.1. Market Size By Value
  • 11.9.2. Market Size and Forecast By Application Type
  • 11.9.3. Market Size and Forecast By Product Type
  • 11.9.4. Market Size and Forecast By Distribution Channel
  • 11.9.5. Market Size and Forecast By Specialty Product
  • 11.9.6. Market Size and Forecast By Diffuser Type
  • 11.10. Columbia Air Freshener Market Outlook
  • 11.10.1. Market Size By Value
  • 11.10.2. Market Size and Forecast By Application Type
  • 11.10.3. Market Size and Forecast By Product Type
  • 11.10.4. Market Size and Forecast By Distribution Channel
  • 11.10.5. Market Size and Forecast By Specialty Product
  • 11.10.6. Market Size and Forecast By Diffuser Type
  • 12. Middle East & Africa Air Freshener Market Outlook
  • 12.1. Market Size By Value
  • 12.2. Market Share By Country
  • 12.3. Market Size and Forecast By Application Type
  • 12.4. Market Size and Forecast By Product Type
  • 12.5. Market Size and Forecast By Distribution Channel
  • 12.6. Market Size and Forecast By Specialty Product
  • 12.7. Market Size and Forecast By Diffuser Type
  • 12.8. UAE Air Freshener Market Outlook
  • 12.8.1. Market Size By Value
  • 12.8.2. Market Size and Forecast By Application Type
  • 12.8.3. Market Size and Forecast By Product Type
  • 12.8.4. Market Size and Forecast By Distribution Channel
  • 12.8.5. Market Size and Forecast By Specialty Product
  • 12.8.6. Market Size and Forecast By Diffuser Type
  • 12.9. Saudi Arabia Air Freshener Market Outlook
  • 12.9.1. Market Size By Value
  • 12.9.2. Market Size and Forecast By Application Type
  • 12.9.3. Market Size and Forecast By Product Type
  • 12.9.4. Market Size and Forecast By Distribution Channel
  • 12.9.5. Market Size and Forecast By Specialty Product
  • 12.9.6. Market Size and Forecast By Diffuser Type
  • 12.10. South Africa Air Freshener Market Outlook
  • 12.10.1. Market Size By Value
  • 12.10.2. Market Size and Forecast By Application Type
  • 12.10.3. Market Size and Forecast By Product Type
  • 12.10.4. Market Size and Forecast By Distribution Channel
  • 12.10.5. Market Size and Forecast By Specialty Product
  • 12.10.6. Market Size and Forecast By Diffuser Type
  • 13. Company Profile
  • 13.1. Procter & Gamble
  • 13.1.1. Company Snapshot
  • 13.1.2. Company Overview
  • 13.1.3. Financial Highlights
  • 13.1.4. Geographic Insights
  • 13.1.5. Business Segment & Performance
  • 13.1.6. Product Portfolio
  • 13.1.7. Key Executives
  • 13.1.8. Strategic Moves & Developments
  • 13.2. S. C. Johnson & Son, Inc.
  • 13.3. Reckitt Benckiser Group PLC
  • 13.4. Henkel AG & Co. KGaA
  • 13.5. Newell Brands, Inc.
  • 13.6. Amway Corp.
  • 13.7. Farcent Enterprise Co. Ltd.
  • 13.8. Energizer Holdings, Inc.
  • 13.9. Little Tree
  • 13.10. ScentAir Technologies, LLC
  • 13.11. Kobayashi Healthcare (Malaysia) Sdn. Bhd.
  • 13.12. Air Delights Inc.
  • 13.13. Church & Dwight Co., Inc.
  • 13.14. Ada Electrotech (Xiamen) Co. Ltd.
  • 13.15. Godrej Household Products Ltd.
  • 13.16. Aromate Industries Co. Ltd.
  • 13.17. S.T.Corporation
  • 13.18. Dabur Ltd
  • 13.19. Balev Ltd
  • 13.20. Tasotti
  • 14. Strategic Recommendations
  • 15. Annexure
  • 15.1. FAQ`s
  • 15.2. Notes
  • 15.3. Related Reports
  • 16. Disclaimer

List of Table
Table 1 : Global Air Freshener Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Air Freshener Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Freshener Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Air Freshener Market Size and Forecast, By Application Type (2017 to 2028F) (In USD Billion)
Table 8 : Global Air Freshener Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 9 : Global Air Freshener Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10 : Global Air Freshener Market Size and Forecast, By Specialty Product (2017 to 2028F) (In USD Billion)
Table 11 : Global Air Freshener Market Size and Forecast, By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 12 : North America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 13 : North America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 14 : North America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15 : North America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 16 : North America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 17 : US Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 18 : US Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 19 : US Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 20 : US Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 21 : US Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 22 : Canada Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 23 : Canada Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 24 : Canada Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 25 : Canada Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 26 : Canada Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 27 : Mexico Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 28 : Mexico Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 29 : Mexico Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 30 : Mexico Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 31 : Mexico Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 32 : Europe Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 33 : Europe Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 34 : Europe Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 35 : Europe Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 36 : Europe Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 37 : Germany Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 38 : Germany Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 39 : Germany Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 40 : Germany Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 41 : Germany Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 42 : UK Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 43 : UK Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 44 : UK Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 45 : UK Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 46 : UK Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 47 : France Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 48 : France Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 49 : France Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 50 : France Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 51 : France Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 52 : Italy Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 53 : Italy Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 54 : Italy Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 55 : Italy Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 56 : Italy Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 57 : Spain Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 58 : Spain Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 59 : Spain Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 60 : Spain Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 61 : Spain Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 62 : Russia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 63 : Russia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 64 : Russia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 65 : Russia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 66 : Russia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 67 : Asia-Pacific Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 72 : China Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 73 : China Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 74 : China Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 75 : China Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 76 : China Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 77 : Japan Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 78 : Japan Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 79 : Japan Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 80 : Japan Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 81 : Japan Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 82 : India Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 83 : India Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 84 : India Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 85 : India Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 86 : India Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 87 : Australia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 88 : Australia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 89 : Australia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 90 : Australia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 91 : Australia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 92 : South Korea Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 93 : South Korea Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 94 : South Korea Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 95 : South Korea Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 96 : South Korea Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 97 : South America Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 98 : South America Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 99 : South America Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 100 : South America Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 101 : South America Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 102 : Brazil Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 103 : Brazil Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 104 : Brazil Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 105 : Brazil Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 106 : Brazil Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 107 : Argentina Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 108 : Argentina Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 109 : Argentina Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 110 : Argentina Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 111 : Argentina Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 112 : Columbia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 113 : Columbia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 114 : Columbia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 115 : Columbia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 116 : Columbia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 117 : Middle East & Africa Air Freshener Market Size and Forecast By Application Type (2017 to 2028F) (In USD Billion)
Table 118 : Middle East & Africa Air Freshener Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 119 : Middle East & Africa Air Freshener Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 120 : Middle East & Africa Air Freshener Market Size and Forecast By Specialty Product (2017 to 2028F) (In USD Billion)
Table 121 : Middle East & Africa Air Freshener Market Size and Forecast By Diffuser Type (2017 to 2028F) (In USD Billion)
Table 122 : UAE Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 123 : UAE Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 124 : UAE Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 125 : UAE Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 126 : UAE Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 127 : Saudi Arabia Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 128 : Saudi Arabia Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 129 : Saudi Arabia Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 130 : Saudi Arabia Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 131 : Saudi Arabia Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)
Table 132 : South Africa Air Freshener Market Size and Forecast By Application Type (2017, 2022 & 2028F)
Table 133 : South Africa Air Freshener Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 134 : South Africa Air Freshener Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 135 : South Africa Air Freshener Market Size and Forecast By Specialty Product (2017, 2022 & 2028F)
Table 136 : South Africa Air Freshener Market Size and Forecast By Diffuser Type (2017, 2022 & 2028F)

List of Figures
Figure 1: Global Air Freshener Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Freshener Market
Figure 7: Global Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Air Freshener Market Share By Region (2022)
Figure 9: North America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Air Freshener Market Share By Country (2022)
Figure 11: US Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Canada Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Mexico Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Europe Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: Europe Air Freshener Market Share By Country (2022)
Figure 16: Germany Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: UK Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: France Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Italy Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Spain Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 21: Russia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Asia-Pacific Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: Asia-Pacific Air Freshener Market Share By Country (2022)
Figure 24: China Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: Japan Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: India Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: Australia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 28: South Korea Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: South America Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: South America Air Freshener Market Share By Country (2022)
Figure 31: Brazil Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Argentina Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 33: Columbia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Middle East & Africa Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: Middle East & Africa Air Freshener Market Share By Country (2022)
Figure 36: UAE Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 37: Saudi Arabia Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 38: South Africa Air Freshener Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

Market Research FAQs

The global Air freshener market size was estimated at USD 13.36 Billion in 2021 and is expected to reach USD 14 Billion in 2022.

The global Air freshener market is expected to grow at a compound annual growth rate of 5.73% from 2023 to 2028 to reach USD 19.42 billion by 2028.

Europe dominated the Air freshener market with a share of 32.63% in 2022.

The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the increasing investments in R&D activities to introduce natural and chemical-free air fresheners are expected to propel the market growth in the coming years.

Residential segment dominated the Global Air Freshener Market with a revenue share of more than 55% in 2022. People have an affinity towards premium products and hence there has been a rise in the individual needs for the air freshener. Consumers reduced time at home and less time for maintenance at home has also resulted in the growth of this segment.

Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Farcent Enterprise Co. Ltd., energizer, little tree, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Air Delights Inc., Church and Dwight, Ada Electrotech (Xiamen) Co. Ltd., Godrej Household Products Ltd., Aromate Industries Co. Ltd., ST Corporation, Dabur are some of the key players in Global Air Freshener Market.

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