Global Air Purifier Market Outlook, 2028

An air purifier, often known as an air cleaner, is a device that eliminates impurities from the air in a space in order to enhance indoor air quality. These devices are frequently marketed as being beneficial to allergy and asthma sufferers, as well as decreasing or eliminating second-hand cigarette smoke. Several governments are focused on air pollution management by enacting severe laws and standards for indoor air quality, which are expected to drive the market over the forecast period. Furthermore, several air pollution control efforts launched globally by governments and non-governmental organizations (NGOs) are likely to drive market expansion throughout the forecast period. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

According to the research report, “Global Air Purifier Market Outlook, 2028, “published by Bonafide Research, the market is anticipated to reach USD 25.38 Billion, increasing from USD 16.65 Billion in 2022 and registering a CAGR of 7.46%. The market is expected to be driven by the rising airborne diseases and increasing pollution levels in urban areas. Moreover, growing health consciousness, coupled with the improving standard of living and rising disposable income, is expected to boost the market growth. The lockdown measures implemented by the governments of various countries, in light of the onset of the COVID-19 pandemic in 2020, have resulted in boosting the sales of home appliances such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices. Rising awareness regarding healthy living has contributed to the increased sales of air purifiers across the globe.



HEPA led the market in terms of Technology Type, accounting for more than 73% of global sales in 2022. HEPA filters are extremely effective at capturing airborne particles such as pollen, dust, smoke, and bio-contaminants. HEPA filters' superior quality and dependability in removing airborne particles are projected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are made up of microscopic bits of carbon in powdered blocks or granular form that have been specifically treated with oxygen to open the pores of carbon atoms. This increases the surface area of the carbon and makes it porous, improving its ability to absorb airborne particles. These filters absorb gases and odours emitted by cooking, mould, chemicals, pets, and smoke. Over the forecast period, the ionic filters segment is expected to grow at a CAGR of 5.93%. Ionic filters do not need to be updated regularly, which increases their market penetration. However, the production of ionised air and ozone during the purification process is responsible for respiratory disorders such as asthma, which is likely to limit the technology's application. UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators are some more air cleaning technologies. Photocatalytic oxidation method may transform tiny particles as small as 0.1 micron and hazardous gases to safer molecules. This method eliminates VOCs, bacteria, and chemically active substances.

In 2022, the commercial segment led the market, accounting for more than 56.14% of total sales. Hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities are among the commercial applications of air purifiers. Air purifiers with activated carbon and HEPA are used in hotels and restaurants to remove airborne particles, smoke, and odours from the air, thereby improving air quality. Air purifiers are used in dentistry and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals to eliminate allergens, airborne pathogens, and odours from the air to preserve indoor air quality for patients and staff. Due to the increasing frequency of airborne diseases and rising levels of pollution in metropolitan areas around the world, the residential segment is predicted to rise at a CAGR of more than 8% during the projection period. Furthermore, the worldwide population's health consciousness is developing in tandem with rising living standards and disposable incomes. A growing awareness of the negative effects of air pollution is also encouraging the use of air pollution control devices, particularly in developing regions around the world. Growing desire for a healthy lifestyle, particularly among urban young, is likely to contribute significantly to the market's growth in the future years.

Due to factors such as fast urbanisation and industrialization, as well as a growing population with increased disposable income, Asia Pacific dominated the market and accounted for more than 40% of worldwide revenue in 2022. Furthermore, rising smog and air pollution incidents, particularly in India and China, are likely to promote the usage of air purifiers, complementing regional market growth. Growing urbanisation, governmental policies, and increased industrialization are some of the factors that have harmed South Korea's ecological balance and lowered air quality. Rising awareness about the health risks and diseases caused by exposure to dangerous particles at work or at home is expected to boost market growth in the country.

The portable air purifier segment dominated the market for air purifiers and accounted for the largest revenue share of around 75.41% in 2021. The dominance of Portable air purifiers is mainly attributed to its portability, simple operation without any structural changes in the house and easy maintenance. Also, the wide range of capabilities offered by the portable air purifiers, such as smart controls, sensors, multiple filtration layers and ability to move around, make it the most suitable for household or residential applications. Poor indoor air quality hampers productivity causes illness and increases the changes of chronic pulmonary disorders, which makes it essential to have a portable air purifier to breathe-in clean air.

Large numbers of start-ups have been entering the market with innovative technologies. Few such companies are: CleanAir: It is a Canada-based start-up that offers the ALVI SMART Air Purifier based on the active polarization technology. TEQOYA: It is a French start-up that develops air purifiers that diffuse negative ions to purify the air. Molekule: It is a U.S.-based start-up that builds a proprietary photo electrochemical oxidation technology to destroy air pollutants and microbes at the molecular level.

Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Recent Development:
• In February 2022, LG Electronics announced the plan to launch the new and improved PuriCare Wearable Air Purifier in Qatar. It is equipped with a fully automatic fan airflow control system, which increases breathing comfort and incorporates two H13 HEPA filters.
• In December 2021, Philips India introduced a new 3-in-1 multifunctional air purifier with three modes: purify, heat, and fan. It is equipped with a three-layer HEPA filtration system.
• In August 2021, Panasonic Corporation began shipments of IAQ devices, such as energy recovery ventilator systems and air purifiers, from its new factory in the Shunde District of the city of Foshan, Guangdong Province, China.
• In October 2021, Dyson launched two new air purifiers with hot and cold air output. This air purification device comes with fully-sealed HEPA 13 standard filtration that removes 99.95% of particles as small as 0.1 microns.
• In December 2020, Zeco Aircon introduced an air purification technology that can destroy harmful viruses, including COVID-19 causing SARS-CoV2. Zircon air purifiers have been certified as an effective anti-viral technology by the Centre for Cellular and Molecular Biology (CCMB) and can be used in centralized ventilation systems and stand-alone units.

Covid-19 Impact:
The COVID-19 pandemic has increased the demand for air purifiers, with the growing awareness of COVID-19 associated respiratory ailments and the rising need to curb cross-contamination. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Major Companies present in the market:
LG electronics, Dyson, Daikin, camfil, Wnix co ltd, coway, Electrolux, Midea Group, Blue star, Blue Air, Philips Electronic N.V, Eureka Forbes, Whirlpool corporation, Honeywell international Inc., 3M, Sharp, ADA electrotech, carrierHOKO home appliances, Guangzhou Olansi Healthcare

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Air Purifier market with its value and forecast along with its segments
• Region-wise Air Purifier market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Application Type:
• Residential
• Commercial
• Industrial

By Technology Type:
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type:
• Fixed or In-duct
• Portable or Standalone

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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