Middle East & Africa Air Fryer Market Outlook, 2028

According to the market outlook for air fryers, the rising number of heart ailments caused by improper eating habits is making consumers more conscious of their health practises. This entails a diet shift and the consumption of nutritious foods. The notion of an air fryer allows one to eat fried food while consuming less oil. Air fryers use convection heat to cook food to the point where it becomes brown and crispy on the surface while remaining moist on the inside. Less cooking time, no mess, and the use of minimal oil are the primary drivers driving the expansion of air fryers. The oil used in the air fryer is largely brushed over the meal. An Air Fryer is similar to a Microwave Oven in that it can bake and roast, but the key difference is that its heating components are positioned on the upper side with a powerful fan, making the food very crunchy and crispy in no time and, most significantly, with less oil and deep-fried. Air fryers heat up quickly and cook food evenly and quickly, thanks to the combination of concentrated heating and the installation of a specific sized fan. According to the research report, "Middle East and Africa Air Fryer Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow by USD 42.50 Million from 2023 to 2028. Consumption of low-fat, healthy alternatives have increased as a result of increased health consciousness and awareness of the harmful implications of poor dietary choices. This has influenced purchase behaviour, notably for kitchen appliances. Consumer preferences, such as a decrease in junk food consumption and an increase in the popularity of low-fat or low-oil-based cuisine, have prompted kitchen appliance manufacturers to provide unique health-conscious solutions. Modern air fryers use only about one teaspoon of oil to cook food while circulating hot air. This is touted as a guilt-free, healthy substitute for popular fried foods. Furthermore, aberrant chemical accumulations such as acrylamide have been linked to cancer and pancreatic diseases. As a result, people all around the world prefer low-oil or air-fried foods, which boosts sales.

The Middle East and African market is divided into two types of air fryers: basket and paddle. Basket-style air fryers will account for more than 66% of the market in 2022 because they are kinder on battered and coated foods like onion rings and home-battered dishes, and they have fewer moving components, which may result in a longer life period. Paddle-style air fryers are expected to gain popularity throughout the forecast period since they can cook liquid goods such as risotto and curries and do not require human supervision while cooking because the fries flip themselves. According to the report, the Middle East and African market is divided into two device types: manual air fryers and electric air fryers. The Electric Air Fryer leads the pack with a 68% market share. This is due to a rise in the usage of digital equipment, an increase in the requirement for automation, and an increase in health awareness. The market is divided into residential and commercial applications, according to the report. Home consumers prefer innovative multipurpose air fryers to traditional deep fryers. As a result, market organisations are more encouraged to supply things that are more complicated, compact, and user-friendly in order to meet the wants and demands of the residential zone. As a result, the residential sector will account for more than 83% of the market in 2022. The market is divided into two groups based on distribution channel: offline and internet. As the number of supermarkets and retail stores in the Middle East and Africa grows, the offline channel, which includes supermarkets and hypermarkets, retail stores, specialty stores, and so on, accounts for more than 90% of the market. Furthermore, due to considerations such as ease, comfort, cost savings, and so on, the internet channel is predicted to grow fast during the projection period. The Middle East and African Air Fryer market is dominated by the UAE, Saudi Arabia, and South Africa. Due to the high penetration rates of Air fryers in these countries, manufacturers have a lucrative chance to expand. Due to its dominance in this industry, Saudi Arabia is expected to account for the largest share of the Middle East & Africa Air Fryer market over the forecast period. The health-conscious generation requires technology that allows them to eat their favourite foods without feeling guilty. In this case, an air fryer comes in handy because it produces fried treats with little to no oil. Furthermore, the modern and efficient heating system functions smoothly since it saves money, making it easier for end users to adopt. Conventional frying consumes a lot of oil, gasoline, and labour, but an air fryer consumes very little oil and produces virtually the same taste. As a result, the use of air fryers in ordinary families is expected to increase during the projected period.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Koninklijke Philips N.V., BLACK+DECKER Inc., Breville Group Ltd, Groupe SEB, Newell Brands, 'De' Longhi Group, Gorenje, Havells India ltd., Instant Brands, Stovekraft Considered in this report • Geography: Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East & Africa Air Fryer market with its value and forecast along with its segments • Country-wise built-in kitchen appliances market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • UAE • Saudi Arabia • South Africa By Device Type: • Manual Air fryer • Electric Air fryer By End Users: • Commercial • Residential By Distribution Channel: • Offline • Online By Product Type: • Basket Air Fryer (Drawer) • Paddle Air Fryer (Lid) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.