Europe Air Fryer Market Outlook, 2028

When compared to deep fryers, air fryers use less oil while maintaining flavours and textures. Oil usage reduction has a positive impact on human well-being. Numerous studies have demonstrated that a high intake of fat from vegetable oil causes a variety of health problems, including inflammatory disorders, diabetes, and other lifestyle-related diseases. Air fryers aid in the removal of high-fat, high-calorie oils from the cooking cycle. These fryers use heated air loaded with extraordinarily small droplets of oil to remove moisture from the meal. As a result, air-fried food offers comparable attributes to deep-fried food, but with far lower fat levels. Due to a variety of circumstances, the popularity of air fryers has increased in recent years. Significant causes are responsible for the increased usage of air fryers, including a rise in health consciousness and concerns about fat consumption. Air fryers are now being used in both household and commercial settings to make deep-fried food in a healthier way. Air fryers are now used solely to replace conventional deep fryers.

According to the research report, "Europe Air Fryer Market Outlook, 2028," published by Bonafide Research, the market is anticipated to reach USD 2.1 Billion in size during the forecast period. Consumption of healthy, low-fat alternatives has increased due to rising health consciousness and awareness of the negative effects of excessive consumption of bad diets. This has also altered purchasing habits, particularly with relation to kitchen appliances. Changes in consumer tastes, such as decreased junk food consumption and growing popularity of low-fat or low-oil-based cuisine, have led kitchen appliance makers to create novel health-conscious products. To cook food, modern air fryers use only about one tablespoon of oil while circulating air at high temperatures. This is marketed as a guilt-free, healthful method to prepare and consume popular fried dishes. Furthermore, an abnormal build-up of chemicals, such as acrylamide, has been linked to cancer and pancreatic disorders. As a result, people all over the world prefer low-oil-based or air-fried food, which accelerates sales.

Germany, the United Kingdom, France, Italy, Spain, and Russia are the leading contributors to the European Air Fryer market. Because of the high penetration rates of Air fryers in these nations, companies producing them have a lucrative opportunity to expand. Germany is estimated to account for the lion's share of the Europe Air Fryer market over the projected period because to its dominance in this market. Health and wellness trends can also be found on social media, blogs, and websites that advocate low- or no-oil-based cuisine and their accompanying advantages. These elements all lead to rising demand. Furthermore, increased participation in sports and fitness activities has increased consumption of low-oil-based foods, paving the path for air fryer sales in the near future.

The European market, according to the report, is segmented into many Device types, including Manual Air Fryer and Electric Air Fryer. Among them, the Electric Air Fryer has a market share of more than 69%, with a CAGR of more than 11% predicted. This is attributed to increased use of digital equipment, increased need for automation, and increased health awareness. According to the report, the market is classified into residential and commercial applications. Because of increased product knowledge, significant marketing and promotion by major companies, and a shift in consumer choice for air fryers, the residential segment will command more than 83% of the market in 2022. Based on distribution channel, the market is segmented into two segments: offline and online. Because of the increasing number of supermarkets and retail stores across Europe, the offline channel, which comprises supermarkets and hypermarkets, retail stores, specialty stores, and so on, leads the market with more than 88% of the market share. Furthermore, due to aspects such as convenience, comfort, price savings, and so on, the online channel is predicted to increase at a large rate during the projection period.

Based on product type, the European market is segmented into Basket and Paddle type air fryers. Basket-style air fryers will account for 65% of the market in 2022 because they are gentler on battered and coated foods like onion rings and home-battered dishes, and they have fewer moving parts, which may result in a longer life period. Paddle-style air fryers are projected to grow in popularity throughout the forecast period since they can cook liquid foods like risotto and curries and do not require human monitoring while cooking because they turn the fries themselves.



Major Companies present in the market:
Koninklijke Philips N.V., BLACK+DECKER Inc., Conair Corporation, Breville Group Ltd, Meyer Manufacturing Company Limited, Groupe SEB, Newell Brands, 'De' Longhi Group, Gorenje, SharkNinja Operating LLC, Havells India Ltd, Domu Brands, Instant Brands, Wonderchef Home Appliances Pvt. Ltd., TTK Prestige Ltd.

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Air Fryer market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Device Type:
• Manual Air fryer
• Electric Air fryer

By End Users:
• Commercial
• Residential

By Distribution Channel:
• Offline
• Online

By Product Type:
• Basket Air Fryer (Drawer)
• Paddle Air Fryer (Lid)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.