Middle East & Africa Vacuum Cleaner Market Outlook, 2028

Vacuum cleaners have been used in the Middle East and Africa since the early twentieth century. The region's first vacuum cleaner was developed by British and American companies and was mostly utilized in high-end residences and commercial facilities. Vacuum cleaners became more affordable to the typical family in the 1950s and 1960s, and they quickly became a popular cleaning tool across the Middle East and Africa. Electrolux and Bissell controlled the market and created a significant presence in the region. In the 1980s, the Middle East and Africa vacuum cleaner market saw a considerable increase in competitiveness, with new firms such as Samsung and LG joining the market. As a result, prices fell and product quality improved, making vacuum cleaners more inexpensive and accessible to the typical family. The Middle East and Africa vacuum cleaner market has expanded in recent years, driven by rising consumer demand for energy-efficient and technologically advanced models. Dyson and Shark have grown in popularity in the region, offering a variety of cordless and robotic vacuum cleaners.

According to the research report, “Middle East & Africa Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to grow at a CAGR of 8.80% during the forecast period. The market is being driven by rising demand for cleaning equipment in homes and commercial spaces as a result of urbanisation and rising hygiene awareness. The rising spending power of consumers, as well as the expanding trend of home automation, all contributes to the market's expansion. Furthermore, the emergence of modern and creative vacuum cleaners with features like as HEPA filters, dustbin sensors, and cordless designs has made them more accessible and appealing to regional consumers. With rising health concerns in the region, individuals are growing more concerned about air quality and the need for a clean and sanitary living environment, which is driving up demand for vacuum cleaners.

The market is divided into two regions: the Saudi Arabia, UAE, Qatar, South Africa, and the rest of the Middle East and Africa. Due to the high spending power of consumers and the increasing demand for cleaning equipment in households, the Saudi Arabia region is predicted to dominate the market with a market share of 15.82%. South Africa is predicted to develop at an 8.76% CAGR due to increased urbanisation and a growing trend of home automation.

The residential sector accounted for more than 85% of Middle East & Africa vacuum cleaner market revenue in 2022. Because of the broad acceptance of the WFH paradigm, people are now confined to their homes, necessitating the timely completion of daily tasks. As a result, there is a greater need for household items, notably cleaning materials. Household vacuum cleaner demand will be driven by the desire to keep residences clean, as well as a rise in allergy and asthma problems caused by dust and dirt in domestic settings. Furthermore, the increasing availability of improved technology capable of capturing even the smallest pollutants is driving market growth in residential applications. The commercial segment, which includes offices, schools, and hospitals, is estimated to grow at a CAGR of 9.53%. Burgeoning demand for cleanliness, a growing building industry, rapid urbanisation, increasing automation, and government backing are driving the rapid rise of the South American commercial market.

The market segments are Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic. The market was dominated by canister vacuum cleaners, which accounted for more than 62% of the total. The introduction of HEPA-filtered canister vacuum cleaners, which are less prone to produce pulmonary side effects including allergies and asthma, is predicted to increase the segment's future growth prospects. The robots segment is predicted to grow at a CAGR of more than 11% over the forecast period. The robotic vacuum cleaner is driven by factors such as rising disposable incomes, increasing urbanization, and growing awareness about smart home technologies. In countries like Saudi Arabia, UAE, Qatar there has been a growing demand for robotic vacuum cleaners, as people are becoming more conscious about their health and hygiene. The COVID-19 pandemic has further increased the demand for these devices, as people seek to keep their homes sanitized and germ-free.

The market is divided into two categories based on the type of cord: corded vacuum cleaners and cordless vacuum cleaners. The Corded Vacuum Cleaner dominates the industry with a market share of roughly 71% due to features such as high suction power and dust capacity. The market for cordless vacuum cleaners is expected to develop at a 10.86% CAGR through 2028. Because of their portability and convenience, cordless vacuum cleaners have grown in popularity in Middle East & Africa. As a result, major vacuum cleaner manufacturers have expanded production and marketing of cordless models.

Based on distribution channel, the market is segmented into two segments: online and offline. The offline section includes supermarkets and hypermarkets, specialized stores, and other enterprises. The offline category leads the Vacuum Cleaner with a revenue share of more than 62% in 2022 due to convenient availability, cost, and the ease of freely checking the goods. The online segment is predicted to grow at an 11.45% CAGR during the projection period. Online retail is quickly expanding in Middle East & Africa, with many buyers choosing to buy vacuum cleaners through e-commerce platforms. Leading shops such as Amazon, MercadoLibre, and others offer a diverse choice of vacuum cleaners at affordable costs, making it easy for consumers to find the correct one.

Covid-19 Impact:
The Covid-19 pandemic has had a significant impact on the Middle East and Africa (MEA) vacuum cleaner market. The lockdowns and travel restrictions have led to a decline in consumer spending, resulting in a slowdown in sales of household appliances, including vacuum cleaners. However, the demand for vacuum cleaners has increased due to the increased focus on personal and household hygiene during the pandemic. The rise in e-commerce has also enabled consumers to purchase vacuum cleaners online, leading to a shift in sales channels from brick-and-mortar stores to online platforms.

Major Companies present in the market:
Miele, BSH Home Appliances Ltd, Samsung Electronics Co., Ltd., LG Electronics, Inc., Dyson, KARCHER, AB Electrolux, Nilfisk Group, Koninklijke Philips N.V., Tennant Company, Goodway, BISSELL, iRobot Corporation

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Vacuum Cleaner market with its value and forecast along with its segments
• Country-wise Vacuum Cleaner market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• Saudi Arabia
• UAE
• Qatar
• South Africa

By Application Type:
• Residential
• Commercial
• Industrial

By Product Type:
• Canister
• Robotic
• Central
• Dry
• Wet
• Upright
• Others (Back, Pneumatic, Handheld, Drum, etc.)

By Corde Type:
• Cordless Vacuum Cleaner
• Corded Vacuum Cleaner

By Distribution Chanel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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