North America Vacuum Cleaner Market Outlook, 2028

The vacuum cleaner is seen as an essential household item in North American culture. It is essential for preserving home cleanliness and hygiene, which is a top priority for many individuals in the region. Vacuum cleaners make cleaning carpets, upholstery, and other surfaces easier by removing dirt, dust, and other pollutants that can cause allergies and other health problems. The vacuum cleaner has become a symbol of status and affluence in North American culture, in addition to its practical benefits. A high-end vacuum cleaner is frequently regarded as a luxury item, and many people are ready to spend large sums of money on the latest models, which are touted as being faster, more powerful, and more efficient than ever before. Overall, the vacuum cleaner is an essential element of North American daily life and has become a cultural icon in its own way. The vacuum cleaner, whether used for utilitarian purposes or as a status symbol, continues to play an important role in helping people keep clean, healthy, and comfortable homes. The emergence of intelligent vacuum cleaners has transformed the cleaning industry in North America. These machines include modern features like as Wi-Fi connectivity, voice control, and mapping technology, which enable simple operation and increased cleaning efficiency. Also, North American consumers are increasingly seeking environmentally friendly cleaning products. This has increased demand for vacuum cleaners made with environmentally friendly components and technologies.

According to the research report, “North America Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to reach USD 7.64 Billion by 2028. Rising cleanliness and hygiene awareness, as well as the simplicity of cleaning houses with least effort, are driving the North American Vacuum Cleaner Market. In addition, the growing number of pets and home remodelling initiatives is fuelling the growth of the North American Vacuum Cleaner Market. One of the primary issues driving demand for vacuum cleaners in the residential sector is the reduction in time available for home duties as a result of the Work from Home (WFH) paradigm. Other key drivers driving global market expansion include changing lifestyles, increasing disposable incomes, a growing working population, rising purchasing power, and convenience of use.

The market is classified into Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic. Although upright vacuum cleaners were the most popular in the region in 2022, canister vacuum cleaners dominated with a market share of more than 52%. The introduction of HEPA-filtered canister vacuum cleaners, which have a significantly lower risk of causing pulmonary side effects such as allergies and asthma, is projected to improve the segment's future growth prospects. The robots segment is predicted to grow at a CAGR of more than 9% over the forecast period. Because of its ability to automate the cleaning process, robot vacuums are fast gaining favour in North America.
In 2022, the residential sector accounted for more than 65% of the vacuum cleaner market revenue. People are now confined to their houses as a result of the widespread adoption of the WFH model, demanding the timely administration of everyday activities. As a result, there has been a rise in demand for household equipment, particularly cleaning products. The need to keep houses clean, as well as an increase in allergy and asthma problems caused by dust and filth in residential settings, will fuel demand for household vacuum cleaners. Furthermore, the rising availability of sophisticated equipment capable of capturing even the smallest pollutants is fuelling market expansion for residential applications.

Based on the type of cord, the market is classified into two categories: corded vacuum cleaners and cordless vacuum cleaners. Due to features such as high suction power and dust capacity, the Corded Vacuum Cleaner dominates the industry with a market share of approximately 68%. The Cordless vacuum cleaner segment is predicted to grow significantly through 2028, with a CAGR of 8.70%. As consumers seek more practical and lightweight cleaning solutions, cordless vacuum cleaners have grown in popularity in North America. Cordless models provide the benefit of mobility, allowing users to clean bigger areas without the burden of cables.

The market is divided into two segments based on distribution channel: online and offline. Supermarkets and hypermarkets, specialty stores, and other retailers are included in the offline section. Due to easy availability, affordability, and the convenience of freely viewing the product, the offline category dominated the Vacuum Cleaner with a revenue share of more than 58% in 2022. During the forecast period, the online segment is expected to develop at an 8.89% CAGR. In North America, online sales platforms have become a significant distribution route for vacuum cleaners. This is due to the growing popularity of e-commerce platforms and the ease of shopping from home.

Recent Development: In May 2018, LG Electronics launched its new Artificial Intelligence (AI) integrated robotic vacuum cleaner, Cordzero R9 ThinQ. Cordzero R9 ThinQ showcases the company’s AI platform whose navigation abilities are strengthened with 3-D Dual Eye sensors.

Covid-19 Impact:
North America, particularly the United States, experienced an extraordinary increase in the number of coronavirus cases, resulting in the decline of household vacuum cleaner manufacturing activity in the early years of 2020. The COVID-19 outbreak, on the other hand, has highlighted the need of cleaning and hygiene standards among the general public. Cleaning the flooring has become critical. By catching and keeping dirt, dust, and other particles, vacuuming can greatly reduce the amount of virus. This aspect is expected to boost vacuum cleaner demand in North America in the future years.

Major Companies present in the market:
Miele, BSH Home Appliances Ltd, Samsung Electronics Co., Ltd., LG Electronics, Inc., Dyson, KARCHER, AB Electrolux, Nilfisk Group, BISSELL, Koninklijke Philips N.V., JS Global Lifestyle Co., Ltd., iRobot Corporation, Snow Joe LLC, OREC., Neato Robotics, Inc., Tennant company, Goodway, ECOVACS, Delfin Industrial Vacuums

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Vacuum Cleaner market with its value and forecast along with its segments
• Country-wise Vacuum Cleaner market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United States
• Canada
• Mexico

By Application Type:
• Residential
• Commercial
• Industrial

By Product Type:
• Canister
• Robotic
• Central
• Dry
• Wet
• Upright
• Others (Back, Pneumatic & Others)

By Corde Type:
• Cordless Vacuum Cleaner
• Corde Vacuum Cleaner

By Distribution Chanel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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