Global Sanitary Ware Market Overview, 2023-28

The global industry is primarily driven by various macroeconomic factors such as improving consumer spending power, growing economies, and rapid urbanization. The eco-friendly nature of these products made from ceramic material is anticipated to offer tremendous industry growth opportunities. Ceramics is an eco-friendly material that can be recycled, reused, and reduced to protect the environment. Further, the increasing construction/property industry volume is expected to increase the sale of sanitary ware products globally. The increasing demand for these products from both the residential & commercial sectors is driving the sanitary ware market growth. Both renovation and new construction contribute to the growing demand for these products. Developing economies worldwide have increased their investments to build high-quality sanitation facilities and deployed different, improved sanitary ware products at these facilities. Historically, sanitary ware products have been produced using ceramics as a raw material. However, in more recent years, other raw materials such as glass, and plastics have been used to manufacture sanitary ware products. Some of the commonly-used sanitary ware products include pedestals, toilet sinks, cisterns, and washbasins. Sanitary ware products have features such as superb resistance to chemical attacks and an ability to withstand huge loads.

According to the research report “Global Sanitary Ware Market Overview, 2023-28” published by Bonafide Research, the market was valued at USD 43.61 Billion in 2022 and it is anticipated to grow with a CAGR of 9.43% from 2023 to 2028. Innovations to existing products are expected to fuel product demand and propel the sanitary ware market, in the coming years. Government initiatives and measures to improve the sanitary infrastructure are anticipated to bolster the sanitary ware demand, in the years ahead. Other factors such as rapid urbanization, increasing consumer preference for branded products, and a growing need to maintain a healthy lifestyle are expected to fuel the demand for sanitary ware products, in the future. The toilet sink is projected to make the largest contribution to the overall sanitary ware market owing to the increasing hygiene awareness in leading economies, globally. Ceramic sanitary ware products are anticipated to contribute the most to the overall market due to rising investments in commercial spaces such as airports and hospitals, which are expected to deploy different sanitary ware products in various parts of the facility.

Factors such as the growth of the construction industry and the rise in infrastructure projects are the primary factors fuelling the growth of the market. Also, increased preference for ceramic sanitary ware is another factor fuelling the industry's growth. However, stringent regulations pertaining to sanitary ware product manufacturing are majorly affecting the market demand. In addition, the volatility in the prices of raw materials required to make these products are also hampering the growth of the sanitary ware market. On the bright side, opportunities for manufacturers to expand their business on online platforms, along with infrastructural development in emerging economies, are offering various growth avenues to the market.

Asia-Pacific region is dominating the market in 2022 with more than 50% market share which is anticipated to remain the leader during the forecast period. This region is characterized by extensive infrastructure development and is experiencing a burgeoning population. Governments across the region are focusing on infrastructure investment, large-scale affordable housing schemes, and expanding tourism. Increased spending on public infrastructure is expected to stimulate economic growth in the region. The market for ceramic sanitary ware is in high demand in India, China, the United States, and Europe. In addition, increased consumption of sanitary ware products has resulted in a decrease in the cost of production. Further, a growing global middle class and a rise in disposable incomes are driving the growth of the ceramic sanitary ware industry. Several non-government organizations (NGOs) with the help of the World Health Organization (WHO) are running campaigns and building toilets in several rural and under-developed areas in developing countries to offer people safe sanitation, which in turn, is fuelling the market.

Several leading ceramic sanitary ware companies are looking to acquire other companies to expand into new regions. These acquisitions allow them to increase their production capacity while minimizing the cost of setting up sanitary ware distribution units in new areas. However, the demand for sanitary ware in emerging regions is likely to remain low until the market has developed a more favorable economic environment. The demand for sanitary wares will continue to rise as a result of these factors.

Recent Developments:
• In February 2022, Kohler collaborated with Daniel Arsham to produce a unique, one-of-a-kind 3D sink, with improved features that could attract more consumers in the future.
• In January 2020, Kohler Co. launched its 5 new products, which include touchless faucets and touchless toilet technologies, among others. This touchless technology allows the flushing of sensors mounted in the flush tank.
• In August 2019, Roca Sanitario SA launched a new bathroom collection made from innovative designs. This collection offers sanitary wares in bold colors.

Covid-19 Impacts:
The outbreak of COVID-19 reflects the downfall in the industry growth; it has also affected the growth of sanitary ware due to the slowdown in the manufacturing of sanitary ware. The widespread of coronavirus has negatively impacted the finance, and economy of the targeted market which has hindered the growth of the sanitary ware market. This pandemic halted the manufacture of numerous products in the sanitary business because of the continuous lockdowns worldwide. The disruption in the supply chain and limited consumer spending hamper the growth of the sanitary ware market. Thus, COVID-19 left a major impact on the growth of the sanitary ware market.

Major Companies present in the market:
Geberit AG, kohler Co., Toto Ltd., Lixil Corporation, Roca Sanitario SA, Villeroy & Boch AG, R.A.K. Ceramics, Duravit AG, Duratex SA, Vitra

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Sanitary Ware market with its value and forecast along with its segments
• Region-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.)
• Urinal
• Bathtubs
• Others

By Technology
• Slip casting
• Pressure casting
• Others

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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