Asia-Pacific Sanitary Ware Market Outlook, 2028

Ceramic sanitary wares combine several components and fixtures, including closets, washbasins, bathtubs, and sinks. These products offer simplicity of maintenance, chemical and scratch resistance, and affordability. These properties increase their adoption in commercial and residential applications. Moreover, the increase in population growth and rising urbanization across the region have fuelled the demand for single-unit homes, further boosting the demand for sanitary ware components in the new buildings. Additionally, the demand for sanitary wares is also high in commercial buildings due to the expansion of the IT sector in countries such as India and China, rapid infrastructure development, changing lifestyles, and rising private offices. Furthermore, the rising technological advancements and increasing renovations in residential buildings will flourish the demand for ceramic sanitary wares during the forecast period. Asia Pacific is leading in the sanitary ware market in the analytical year. Furthermore, rising disposable income among population segments in developing economies such as India is expected to drive growth in the Asia Pacific sanitary ware market.

According to the research report, "Asia-Pacific Sanitary Ware Market Outlook, 2028," published by Bonafide Research, the overall market is anticipated to add USD 19.86 Billion from 2023 to 2028. The Asia-Pacific region is home to several growing economies that are expanding their infrastructure. The Asia Pacific market is extrapolated to rise at a rapid pace, as governments in the region are focusing more on infrastructure investment and large-scale affordable housing initiatives in response to the region's expanding tourism. Infrastructural growth in Asia-Pacific countries is foreseen to expand with rising commercialization. The demand for ceramic sanitary ware from a variety of commercial establishments will drive market growth.

China is the world's largest construction market. The nation recently launched the "New Infrastructure" campaign in order to counterbalance the economic impact of the COVID-19 pandemic, thus bolstering sustainable growth. These projects will concentrate on the construction of seven areas, namely, industrial internet, 5G networks, artificial intelligence, new energy vehicle charging stations, inter-city transportation and inner-city rail systems, ultra-high voltage, and data centers. Countries such as China, Japan, India, and Thailand are also witnessing growing awareness about personal hygiene, which is further fuelling the demand for sanitary ware products. At the country level, China is one of the Asia Pacific's leading ceramic sanitary ware markets. On the other hand, the Japanese construction industry has witnessed an overall upward trend in recent years, driven by reconstruction after the Great East Japan Earthquake and the Tokyo Olympics. Additionally, the national government is striving towards developing the country’s tourism sector, thereby supporting construction activity in the commercial construction industry. The development in this sector spells a growth in the demand for sanitary ware. This, in turn, will boost Japan's studied market growth in the coming years.

India’s construction sector has been growing at a significant rate, given the rising investments and increasing purchasing power. Moreover, the national government supports the development of the construction sector via various schemes. Around 100 smart cities and 500 cities are likely to bring in investments worth INR 2 trillion over the next five years. The "Housing for All" program aims to build nearly 20 million urban homes and 30 million rural homes by 2022. Thus, government initiatives, such as Housing for All, Smart Cities’ Development, and others, are fuelling the growth of urban infrastructure and construction. This is a promising sign of lucrative growth opportunities for the sanitary ware market in the country over the forecasted period. Consumers in developing economies are also increasing their spending on bathroom remodeling. The average expenditure on bathrooms in emerging economies such as India is also expected to increase during the forecast period. In addition, the market is witnessing increased consumer willingness to replace traditional sanitary products with advanced and innovative ceramic sanitary ware products, which will contribute to the growth of ceramic sanitary ware during the forecast period.

HSIL Limited, headquartered in Gurugram, India, supplies faucets, sanitary ware, and glass bottles. The company operates through two segments, namely, the building products division and the packaging products division. Various brands of the company include QUEO, Hindware Italian Collection, Raasi, Garden Polymers, AGI, etc. Moreover, its product portfolio also includes water closets, washbasins, and urinals. The companies are also launching wash closets with innovative features, which are increasing the growth of ceramic wash closets. For instance, in 2019, India-based Parryware launched 16 new sanitary ware products, including 10 water closets. These products are equipped with technologies including vortex flushing and jet flushing, which help ensure optimum cleaning of the rim surface while using the least amount of water and ensuring excellent hygiene and cleanliness. Another company named Grohe launched its ceramic sanitary collection under the brand name "Cube," which includes a wall-mounted basin that is built into a white ceramic body along with advanced taps.

Recent Developments:
• September 2021: Asian Granito India Ltd. has opened a 10,000 sq. ft. display center in Kochi, Kerala. The showroom will include the company's latest collection, including Grestek, anti-bacterial tiles, special effect tiles, quartz, genius smart PWC, and the latest faucets. With over 1,400 goods, the showcase will include a product line of tiles, sanitary ware, and bath ware. This development will evolve customer preferences and showcase its manufacturing and technological excellence across the globe.
• In May 2018, TOTO LTD expanded its business by starting a new plant for Washlet electronic toilet seats to generate revenue from growing demand and ship 2 million units globally by 2022. This has helped the company increase its revenue, which has increased its overall market share.

Covid-19 Impacts:
Due to the ongoing COVID-19 pandemic, leading authorities in the Asia-Pacific region have declared a complete lockdown. The government released a set of precautionary measures and guidelines to fight the novel coronavirus. Manufacturing units were shut down, and workers migrated to their native places, which resulted in a shortage of workers available in the ceramic sanitary ware manufacturing industries. Major construction projects were on hold. After the lifting of the lockdown, construction activities are expected to resume. On-going and upcoming construction projects and infrastructure development are expected to accelerate the growth of the ceramic sanitary ware market.

Major Companies present in the market:
Geberit AG, Kohler Co., Toto Ltd., Lixil Corporation, Roca Sanitario SA, Villeroy & Boch AG, R.A.K. Ceramics, Duravit AG, Vitra, Hansgrohe SE, Jaquar, Masco Corp, Elkay Manufacturing Company, Saniflo, Hindustan Sanitaryware & Industries ltd. (HSIL), Orient Ceramics

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific Sanitary Ware market with its value and forecast along with its segments
• Country-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea

By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins (Vanity Basins, Pedestal, Wall hung, Table top, Corner, etc.)
• Urinal
• Bathtubs
• Others

By Technology
• Slip casting
• Pressure casting
• Others

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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