Europe Sanitary Ware Market Outlook, 2028

The European sanitary market has continued growing over the years. European sanitary wares are valued for their design, innovation, and cost-effectiveness, as well as their consistency due to their low cost. Some of the sanitation wares available in the European market include basins, shower trays, bathroom cabinets, and urinals, among many others. The European sanitary ware industry also actively contributes to resource efficiency and the circular economy. Clay is widely and endlessly available raw material. Ceramic sanitary ware products are resource efficient and stand out for their high durability thanks to their long lifespan, which is of critical importance for the environment. The industry is also developing processes to reduce the use of primary raw materials, decrease pollutants released into the environment, and recycle products.

According to the research report, "Europe Sanitary Ware Market Outlook, 2028," published by Bonafide Research, the market is projected to grow at 5.69% CAGR during the forecast period. The European market offers high-quality sanitary wares with specialized and professional designs for ensuring customer satisfaction. The manufacturers are authenticated with certificates that are ISO-certified (CE) by the European Union. This certification is issued to manufacturers that provide quality products on the market, and this has maximized the improvement of standards and excellence in products on the market. The material used in making these sanitary wares is reliable and free from corrosion. Moreover, they are manufactured per international standards, providing comfort and satisfaction.

Sanitation is a primary requirement in both residential and non-residential structures. Therefore, European sanitary ware manufacturers are now producing products that can fulfill the requirements of sanitation in both the residential and commercial/non-residential sectors. For instance, QUEO, a leading luxury bathroom brand, recently launched a new collection of luxury faucets and sanitary ware. The new range entails a complete portfolio of pristine faucets called "Forza." While the opulent sanitary ware portfolio includes a range of product series for tankless EWC, one-piece water closets, wall-mounted EWC, and over-the-counter basins, with this launch, the company hopes to broaden its offerings in the luxury bathware segment, a growing market with rising consumer demand for bathroom fittings, exquisite design, and superior built quality. QUEO embodies the idea of luxury; every product in its portfolio reflects the comfort of grandeur. The brand offers a wide range of contemporary designs and unique functionality that allows consumers to experience rejuvenation. The new bathroom range emanates a premium and minimalistic representation of European bath lounges.

The modern trend sanitary wares have a distinct shape and aesthetic, as well as other characteristics that conform to the market's current trend. They are made from high-quality materials, such as ceramic, which makes them look neat and presentable, for example in products such as wash basins, urinals, and wall-hung water closets. The European market trend is very competitive, and manufacturers offer quality products that are well-designed to meet the rising demand globally. The increasing population in Europe has greatly increased the demand for sanitary ware, with lifestyles changing from day to day. They are affordable with quality value for investing and maximizing disposable returns. In the future, stylishly designed sanitary wares with unique characteristics will continue to be developed to meet the increasing demand in the market. These sanitary wares are modernized with variant colors to satisfy the diverse prerequisites of clients.

The standard of living of people in West European countries like the UK, Austria, Netherlands, Belgium, etc. has increased rapidly in the past few years. More and more people are undergoing home renovations in order to transform their ventures into comfortable and lavish dwelling homes. As a result, there is good demand for stylish ceramic sanitary wares in Europe, which are available in stylish handcrafted designs and custom colors, shapes, and sizes. The ceramic sanitary ware suppliers here offer a wide variety of sanitation products, but the modern society in these European countries is now choosing elegant colors like grey, white, and black. The Twyford sanitary wares are the bestselling sanitation products in these countries today. These are highly elegant and sophisticated fixtures available in innovative and high-end designs.

Local and international investors stand to benefit greatly from European sanitary wares, which are high in value and have a cost advantage in production. The ready supply and high demand for sanitary wares in a strategic mass market benefit the investors. The current trend in the European market includes individuals making their real estate, homes, and offices look more luxurious, stylish, and comfortable. This has increased the demand for sanitary wares, thereby maximizing returns. The research has shown that there is an increasingly high demand for sanitary ware. Every day, new opportunities emerge in the European sanitary ware market.

There are many passionate and professional manufacturers in Europe who produce high-quality standard sanitary wares. These manufacturers use the latest technology in order to create exceptional sanitary wares that meet the client's needs. They are some of the leading producers of quality sanitary ware. Common sanitary wares include sinks, bathroom accessories in Europe, pipes, faucets, and bathtubs, among others. The followings are some brands and manufacturers in the European market: JT Ltd. (Just Tray) manufactures showers for Samsung, Jika Sanitary Ware, Laupen Swiss Sanitary Ware, Cersanit Poland Sanitary Ware, Drops Martinidis Sa, and Franke Sessions Ltd., among many others. Among the distribution channel segmentations, the offline segment will dominate the market in 2022 with more than 95% market share.

Covid-19 Impacts:
The construction industry in Europe was massively hit by the COVID-19 pandemic in 2020 and is still struggling in 2021. However, it is anticipated to return to its pre-COVID state over the next few years, with major efforts from the government for infrastructure development. For instance, the British government recently announced that projects worth £650 Billion from its latest national infrastructure and construction pipeline would be implemented across the country over the next 10 years. The growing construction activity is leading to an increase in the demand for sanitary ware. This is helping the growth of the market in Europe.

Major Companies present in the market:
Geberit AG, Toto Ltd., Sanitario SA, Villeroy & Boch AG, R.A.K. Ceramics, Duravit AG, Vitra, Hansgrohe SE, Masco Corp, Lecico Egypt, Elkay Manufacturing Company, Saniflo, Hindustan Sanitaryware & Industries ltd. (HSIL), Jaquar

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Sanitary Ware market with its value and forecast along with its segments
• Country-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins
• Urinal
• Bathtubs
• Others

By Technology
• Slip casting
• Pressure casting
• Others

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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