North America Sanitary Ware Market Outlook, 2028

As the name implies, "sanitary ware" refers to sanitary appliance installations such as water closets, faucets, and basins, among others. These appliances are generally made of ceramic or porcelain, although they can also be made from glass, metal, or any other material. Various designs have been introduced by major companies that are aesthetically pleasing to the eyes while maintaining their functionality. In North America, the growing awareness of opting for good sanitary ware products due to their various health and hygienic benefits is acting as a major factor that is driving the growth of the sanitary ware market. Several government initiatives and improvement programmes to develop and upgrade the sanitary ware infrastructure are acting as a major factor, which is creating an opportunity for the growth of the sanitary ware market across the region. However, the diverse range of adverse effects on the environment due to mineral extraction is acting as a major factor, which poses a challenge to the growth of the sanitary ware market.

According to the research report, "North America Sanitary Ware Market Outlook, 2028," published by Bonafide Research, the market is projected to add USD 1691.16 Million from 2023 to 2028. At present, North America accounts for the third-highest revenue share in the overall global sanitary ware market. The market growth in this region is due to the presence of well-established market players in countries such as the US and Canada within the region. In North America, the U.S. is a leading country. The rapid expansion of the residential sector has fuelled the growth of the ceramic-based sanitary ware market in this region. Additionally, increasing consumer expenditure coupled with the changing lifestyles of people has boosted the adoption of renovations. As a result, such factors will boost the market growth in this region. On the other hand, the popularity of private offices is expected to remain high in the coming period across the region. Moreover, the growing demand for offices, lodgings, and data centers across the nation is estimated to aid the overall development of the commercial construction market in North America in the coming few years.

Besides, tech giants like Facebook, Apple, Google, Amazon, and Microsoft are also encouraging significant investment in developing offices and data centers across prominent countries, including the United States. They are also encouraging investments in housing and lodging facilities to address the issue of the growing influx of workers. Rising construction activity in the country is increasing the demand for sanitary ware in the United States. Due to more investment in sanitary innovation and a large number of small-scale manufacturers across the country, the USA is witnessing higher demand for sanitary ware products. On the basis of type, the sanitary ware market has been segmented into toilet sinks (commodes) and cisterns (water closets), wash basins, urinals, bathtubs, and others. In 2022, the type segment will be dominated by the toilet sink and cistern segment, with more than 40% market share, as it is an essential sanitary ware product and incurs higher costs. On the other hand, the bathtub segment is anticipated to grow with a higher CAGR owing to rising demand for residential housing facilities in countries like the USA and Canada. This will fuel the consumption rate of bathtubs among the population in these countries, thereby boosting the region’s market growth.

The major players covered in the sanitary ware market report are LIXIL Corporation, Roca Sanitario, S.A., Duravit AG, TOTO LTD, Villeroy & Boch, Kohler Co., Geberit AG, Hindware Homes, Lecico Egypt, LAUFEN Bathrooms AG, and Saudi Ceramics, among other domestic players. DBMR analysts understand competitive strengths and provide competitive analyses for each competitor separately. Many product developments are also being initiated by companies around the world, which is accelerating the growth of the sanitary ware market.

Further, the United States, Canada, Mexico, and Guatemala are among the top contributors to market revenue. A healthy lifestyle, a shift from unbranded to branded products, and strong replacement demand have all contributed to the North American sanitary ware market's growth. The sanitary ware market across the region is expected to register sound growth prospects and generate a high sales scenario in the overall market competitive landscape, as a result of which it is expected to be of great use for the growth of the private players' parked funds and offer them bountiful opportunities to grow financially by investing a healthy portion of their funds. In addition to that, an increasing number of construction projects involving residential buildings, hotels, restaurants, and airports, coupled with the growing need for modernized bathrooms and kitchens, are driving the market growth.

Kohler Co. (Wisconsin), American Standard (New Jersey), Duravit (Hornberg), Niagara Corp. (Texas), Delta Faucets (Indiana), Saniflo (New Jersey), Toto (Kitakyushu), Moen (Ohio), Zurn (Wisconsin), and Mansfield Plumbing (Ohio) are some of the prominent sanitary ware manufacturing companies across the North America region. Kohler is a luxury imported bathroom fittings brand that was founded in 1873 and has over 40 manufacturing locations worldwide.

Recent Developments:
• In October 2020, LIXIL Corporation collaborated with Reckitt Benckiser and signed a Memorandum of Understanding (MOU) with the United States Agency for International Development (USAID) for developing the sanitation and hygiene market. This collaboration and memorandum of understanding will help the company reach wider and more rural markets.
• In May 2018, TOTO LTD expanded its business by starting a new plant for Washlet electronic toilet seats to generate revenue from growing demand and ship 2 Million units globally by 2022. This has helped the company increase its revenue, which has increased its overall market share.

Covid-19 Impacts:
The global COVID-19 pandemic has significantly increased awareness among people regarding self-hygiene and maintaining a clean environment. North America also participates in the market with a significant share. Moreover, frequently washing hands with soap has been identified as a critical preventive measure by healthcare organizations around the world as well as in North America. This has had a positive impact on the growth of sanitary ware, and the trend is likely to continue in the upcoming timeframe. However, this pandemic has taken a toll on the overall supply chain of the industry, owing to strict lockdown conditions and diminishing supply.

Major Companies present in the report:
Toto Ltd., Kohler Co., Roca Sanitario SA, Villeroy & Boch AG, R.A.K. Ceramics, Duratex SA, Vitra, Hansgrohe SE, Masco Corp, Elkay Manufacturing Company, Delta faucets, Saniflo, Mansfield Plumbing

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Sanitary Ware market with its value and forecast along with its segments
• Country-wise sanitary ware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Product
• Toilet Sink (Commodes) and Cistern (Water Closet)
• Wash Basins
• Urinal
• Bathtubs
• Others

By Technology
• Slip casting
• Pressure casting
• Others

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the sanitary ware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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