Middle East & Africa Bathroom Fittings & Accessories Market Outlook, 2028

Bathroom fixtures are products used for bathroom enhancement and convenience. The accessories are either wall-mounted or free-standing. Different materials used to design stylish and modern bathroom accessories include metal, wood, ceramic, glass, plastic, and stones. Aesthetic bathroom accessories are often designed in different finishes, such as raw bronze, polished bronze, and satin white bronze. In the Middle East and Africa, the bathroom fitting market is expected to grow significantly during the forecast period due to rapid urbanization in developing countries, which has increased residential and commercial building construction activities. Moreover, changing lifestyles, increasing expenditure power, and the augmenting trend of smart homes are propelling the growth of this regional market. With these new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the weather monitoring system market at a significant CAGR during the forecast period.

According to the research report, "Middle East and Africa Bathroom Fittings Market Outlook, 2028," published by Bonafide Research, the overall market is projected to grow at 7.29% CAGR during the forecast period. The major factors responsible for the market growth are the increasing renovation of existing buildings such as retail malls, business parks, etc., which will result in an escalating demand for ceramic sanitary ware in the coming years. Furthermore, ceramic sanitary wares such as wash basins, urinals, etc., have been in considerable demand, owing to the rising construction of commercial buildings such as luxurious hotels as well as high-rise residential buildings. This would positively impact the growth of bathroom fixtures during the forecast period. Now, consumers are searching for a comfortable option that will give them extreme comfort while they are using their bathroom, and even when they are sick, they can use the bathroom with no difficulty. So, the market trends are now to choose the fittings that are comfortable and luxurious, which will give comfort to the user.

According to the report, the Middle East and Africa bathroom fittings market is segmented into three major countries, including the UAE, Saudi Arabia, and South Africa. Among them, South Africa leads the market in 2022. Bathroom fitting import shipments in South Africa stood at 611, imported by 14 South African importers from 8 suppliers. South Africa imports most of its bathroom fixtures from India. The top 3 importers of bathroom fittings are India with 21,455 shipments, followed by the United Arab Emirates with 10,032 shipments, and the United Kingdom at the 3rd spot with 7,283 shipments. Countries such as Saudi Arabia and the UAE hold a significant share of the market. The modern application of bathrooms and kitchens is growing as a result of rising living standards, consumer preferences, and an increase in the number of restaurants, shopping complexes, and railways. The growing population and the number of residential apartments necessitate the use of high-quality, technologically advanced faucets, mixers, and taps. With extensive real estate construction taking place in the UAE and Qatar, along with rapid urbanization and increased standards of living, the product market is expected to flourish in the UAE and Saudi Arabia and is anticipated to be a growth proliferator for the new entrants in the product market in the coming time zone.

Bathroom fixtures supplier Grohe recently opened its first showroom in the Middle East. Grohe’s new showroom reflects the brand’s aesthetic and mantra, "Pure Freude an Wasser," which means "The real joy of water." The company is responsible for the strategic planning and implementation of all the marketing activities to promote the Grohe brand. The GROHE Group is one of the world's largest manufacturers of branded bathroom fittings. Their portfolio includes the GROHE brand, which is the single largest brand in the global market for plumbing fixtures, and the Joyou brand, which is the market leader in China for sanitary fixtures. They offer a broad range of water technology products for bathrooms and kitchens, including faucets as well as shower heads, shower systems, and flushing and installation systems. They are continuously investing in their product portfolio to offer their customers an attractive combination of technology, design, and quality. Their GROHE brand is focused on the upscale mass-market and high-end segments in mature markets as well as the high-end market segments in emerging markets across the Middle East and Africa.

Furthermore, Junaid Group is the leading supplier of sanitary ware in Dubai, focusing on the bathroom fittings industry. They supply all types of sanitary wares, especially bathroom fittings, as per Dubai standards. In the UAE, especially Dubai, water closets can be supplied for customers with special needs. Similarly, in bathtubs, shower trays, and kitchen sinks. They have been the authorized dealers of sanitary ware in Dubai, UAE, for many leading local and international brands that stand for high quality and durability. Their sanitary ware division is committed to developing eco-friendly products with a particular focus on water savings (33% saved in water consumption using the latest flush systems in water closets). It recycles natural raw materials to help conserve natural resources and adopts Clean Development Mechanism (CDM) projects to reduce carbon emissions during the manufacturing process.

In the Middle East and Africa, the growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.

Recent Development: In September 2021, VitrA, a Turkish company that collaborated with designer Tom Dixon, launched a new innovative collection of bathroom products named Liquid. Liquid captivates the viewer with its beautiful design and smooth, long-lasting products.

Major Companies present in the market:
Kohler Co., Roca Sanitario SA, Villeroy & Boch AG, Vitra, Duravit AG, Bradley Corp., Jacuzzi Brands LLC, Norcros Plc, Geberit AG, Gessi S.p.a., American Specialties Inc., Novellini Spa, Fortune Brands Home and Security Inc

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Bathroom Fittings market with its value and forecast along with its segments
• Country-wise bathroom fittings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• South Africa

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Bath Tubs, Hook, Grab Bars, etc.)

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the bathroom fittings & accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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