South America Bathroom Fittings & Accessories Market Outlook, 2028

As the name suggests, bathroom fittings, also known as sanitary fittings, stand for the plumbing fixtures or accessories installed in a bathroom. These fittings commonly include washbasins, towel hangers, taps, bathtubs, soap dispensers, faucets, showerheads, trash cans, towel paper machines, etc. Bathroom accessories are generally made up of metal, glass, porcelain, acrylic plastic, Perspex, and other materials. These fixtures add functional and appealing value to the bathroom, along with accentuating luxury, elegance, and style. Owing to these benefits, bathroom fittings are being widely installed across the residential, commercial, hospitality, and institutional sectors. The increasing awareness of health and hygiene among the people of South America is driving the bathroom fittings market. Furthermore, the hot and humid climate, which causes sweating, has created a demand for bathroom fittings products. Furthermore, rising disposable income and rising living standards are leading consumers to prefer more expensive and aesthetically appealing bathroom-fitting products with various fragrances and effective ingredients.

According to the research report, "South America Bathroom Fittings Market Outlook, 2028," published by Bonafide Research, the overall market has grown by USD 0.66 billion from 2017 to 2022. The elevating living standards of consumers, supported by their rising disposable income levels, have led to a growing inclination towards exquisite and high-end household accessories, such as bathroom fittings, across the region. Moreover, various technological upgrades and rapid digitalization have led to the introduction of advanced and smart bathroom accessories that can be operated via IoT-based devices. Also, rising modernization, along with the prevalent trend of automation in household components, has resulted in the launch of bathroom fittings with in-built sensors. Various automated bathroom accessories, including sensor taps, smart showers, and mixers, automatic soap dispensers, etc., are gaining popularity, particularly among the millennial and urbanized populations. Additionally, various advanced bathroom fittings are also equipped with water-saving technology for reducing water wastage, thereby experiencing high demand across the globe. The growing environmental concerns in South America about water scarcity and declining groundwater levels have prompted manufacturers to create newer and more advanced water closets, sinks, toilets, cisterns, and other water-saving products.

In addition to that, the growing consumer awareness towards enhancing sanitation facilities, coupled with the introduction of several government initiatives promoting the need for maintaining good hygienic conditions and proper sanitation, has also propelled the rapid installation of bathroom fittings. Besides this, the growing number of renovation and refurbishment activities of traditional residential and commercial infrastructures across developed economies is also driving the market for bathroom accessories. The flourishing real estate and tourism industries, along with various infrastructural developments in the hospitality sector, will continue to spur the growth of the global bathroom fittings market during the forecast period. In addition, the South American bathroom fittings market is divided into three major countries: Brazil, Argentina, and Colombia. Brazil is the most important market in South America for bathroom fitting products. The growing concentration of internet and smartphone users in Brazil has driven the e-commerce sales of these products. A younger population and tech-savvy millennials are more likely to use the internet and shop online. Moreover, the convenience and discount offers at online retail have further fuelled the market. Better prices, a wide variety of products, availability of products, and convenience are the key factors driving online retailing in Brazil. Many premium brand products focus on direct sales through e-commerce, as these channels offer tough competition to conventional supermarkets and convenience stores.

Furthermore, the growing foothold of international hotel chains, increasing partnerships among companies to establish a strong presence throughout the South America region, and a growing number of installations of advanced and multifunctional faucets in rooms are expected to drive market growth in the near future. However, the residential sector is expected to grow at a sturdy rate owing to the rising number of houses and burgeoning demand for premium kitchen and bathroom fixture products by the consumer. Moreover, the introduction of the smart city plan by the government is projected to accelerate the growth of the faucet market in South America in the coming years. Manufacturers are increasing their R&D capabilities to diversify their product range and making efforts to enhance product quality. Players are anticipated to face competition due to the presence of several local vendors. The entry of new players, pricing competition, and mergers and acquisitions are further intensifying the level of competition among manufacturers in the bathroom products market. This is likely to lead to the introduction of many advanced products in the bathroom products market by 2028.

Commercial use of these products refers to their usage in hotels, restaurants, and other commercial buildings. Commercial bathrooms are used by a large number of people every day, which makes them the ideal market for bathroom faucet manufacturers. Manufacturers offer different types of bathroom fittings customized as per specific requirements at reasonable costs for this application segment. Home use of bathroom faucets refers to their usage in houses by individuals. However, bathrooms at homes are used mostly for personal purposes. Such types of applications provide huge opportunities for manufacturers, as they offer a wide range of styles and designs with innovative features that help them grab the attention of customers across different geographies.

Major Companies present in the market:
Kohler Co, Roca Sanitario SA, Vitra, Duravit AG, Bradley Corp., Geberit AG, Gessi S.p.a, Novellini Spa

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Bathroom Fittings market with its value and forecast along with its segments
• Country-wise bathroom fittings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• Brazil
• Argentina
• Colombia

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Bath Tubs, Hook, Grab Bars, etc.)

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the bathroom fittings & accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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