North America Bathroom Fittings & Accessories Market Outlook, 2028

North America is considered the key market for the bathroom fittings industry owing to the presence of many high-priced hotels that provide world-class facilities with exquisite and expensive bathroom fittings to have a competitive edge, high disposable income, and a changing lifestyle. Furthermore, rising modernization, along with the prevalent trend of automation in household components, has resulted in the launch of bathroom fittings with in-built sensors. Various automated bathroom accessories including, sensor taps, smart showers/mixers, automatic soap dispensers, etc., are gaining popularity, precisely among the millennial and urbanized population across North America. Furthermore, various advanced bathroom fittings are equipped with water-saving technology to reduce water waste, resulting in high demand throughout the region. The rising environmental concerns about water scarcity and decreasing groundwater levels have encouraged the manufacturers to design newer, state-of-the-art water closets, sinks, toilets, cisterns, etc. for optimum water utilization.

According to the research report, "North America Bathroom Fittings Market Outlook, 2028," published by Bonafide Research, the market is anticipated to add USD 3.17 Billion from 2023 to 2028. An increasing number of construction projects for residential buildings, hotels, restaurants, and airports, coupled with the growing need for modernized bathrooms and kitchens, are driving the market growth. The COVID-19 pandemic has significantly amplified awareness among people regarding self-hygiene and maintaining a clean environment. Moreover, frequently washing hands with soap has been identified by healthcare organizations around the region as a critical preventive measure. This has had a positive impact on the growth of bathroom fixtures and the trend is likely to continue in the months to come. However, this pandemic has taken a toll on the overall supply chain of the industry, owing to strict lockdown conditions and diminishing supply.

According to the U.S. Census Bureau, of the 903,000 single-family homes completed in 2019, 32,000 had one and one-half bathrooms or less, and 296,000 homes had three or more bathrooms. The rapid expansion of the real estate sector is creating an increased need for plumbing fixtures, indicating growth prospects for the market. Further, according to the obtained data, U.S. STR’s hotel pipeline showed 1,615 projects, accounting for 208,807 rooms, under construction at the end of January 2020, demonstrating a year-over-year increase in the number of rooms in the final phase of the development pipeline. Rapid construction in the commercial segment, particularly in the hospitality sector, is also driving product demand. Also, the booming tourism and real estate industries, accompanied by various infrastructural developments in the hospitality sector, will continue to augment market growth over the forecast period. Developments in the portable sanitation industry can also drive the market. According to the Portable Sanitation Association International, there are 3.6 Million portable restrooms in service across the globe, with the North American region representing 2.0 to 2.2 Million portable restrooms in 2019. Any expansion in this industry poses lucrative growth opportunities for the market.

According to the report, the North American bathroom fittings market is segmented into three major countries, including the USA, Canada, and Mexico. The United States leads the pack with a market share of more than 60% in 2022. The growth of the leisure and hospitality sectors is the primary factor fuelling the demand for bathroom fittings in North America. The United States will lead North American hospitality development in 2020, with 1,771 new hotels and 235,467 rooms under construction. Governments across the region are implementing various initiatives to reduce open defecation and maintain hygiene in the environment. This is projected to increase spending on bathrooms and toilets, thereby driving the demand for various accessories and plumbing fixtures. On the other hand, rising spending on alterations and home improvement projects in Canada is supporting the bath remodelling market's growth during the analytical time period. Ontario, Quebec, and British Columbia are dominating the market with a higher market share of the Canadian home improvement market. Further, the growing demand for commercial space improvements in the country and the proliferating tourism sector is driving the remodeling market's growth. In addition, home repairs and maintenance projects are also growing in the country. These factors are driving up demand for advanced bathroom fittings throughout the region.

Over the last few decades, sanitary wares have evolved from a necessity to a status symbol, increasing the number of sanitary ware manufacturers in the United States. This has been largely attributed to people's changing lifestyles, which are fuelled by rising per capita income and increasing product expenditure. Some of the top sanitary ware manufacturers in the USA include American Standard, Delta Faucet, Duravit, Kohler, Mansfield Plumbing, Niagara Corp., Saniflo, Sloan Valve, Toto, and Zurn. For instance, in October 2020, Lixil Corporation announced that they had collaborated with Reckitt Benckiser and signed a Memorandum of Understanding (MOU) with the United States Agency for International Development (USAID) to develop a sanitation hygiene market. The collaboration will enable the company to cater to backward and underserved communities with the necessary sanitary products.

Major Companies present in the market:
Toto Ltd., Roca Sanitario SA, Hansgrohe SE, Villeroy & Boch AG, Vitra, Duravit AG, Masco Corp, Globe Union Industrial Corporation, Fixtures LLC, Jacuzzi Brands LLC, Gessi S.p.a, American Specialties Inc., Hindware Limited, Novellini Spa, Fortune Brands Home and Security Inc

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Bathroom Fittings market with its value and forecast along with its segments
• Country-wise bathroom fittings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Bath Tubs, Hook, Grab Bars, etc.)

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the bathroom fittings & accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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