Europe Dried Fruits Market Outlook, 2028

In Europe, the rising prevalence of numerous lifestyle diseases, such as diabetes, obesity, cardiovascular ailments, etc., due to the consumption of high-calorie snacks is currently driving the demand for healthier alternatives, including dried fruit and edible nuts. Moreover, the growing consumer awareness of the numerous health benefits of dried fruits and edible nuts in enhancing metabolism, improving muscular strength, maintaining proper digestive functioning, etc., is also catalyzing market growth. In line with this, the increasing adoption of ready-to-eat food products due to hectic consumer work schedules is further augmenting the demand for dried fruits and nuts-based snack bars, flakes, muesli, etc. Additionally, the expanding bakery sector in Europe is also bolstering the usage of dried fruits and edible nuts in preparing bread, cakes, croissants, etc. Besides this, the increasing penetration of vegan food trends is further propelling the product demand in the region. In the coming years, the emergence of clean-label and organic product variants will continue to drive the market for dried fruits and edible nuts in Europe.

According to the research report, “Europe Dried Fruit Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow with 6.01% CAGR during the forecast period. In the medium to long term, the European market for dried fruit is expected to show stable growth in volume annually. This growth is likely to be driven by changes in the consumption patterns of European consumers, including rising demand for healthier snacking options and a decrease in the consumption of sweet snacks. The United Kingdom, Germany, France, the Netherlands, Belgium, and Italy offer opportunities for developing country suppliers. Further, the most popular dried tropical fruit in Europe include dried bananas, mangoes, pineapples, and papayas. However, other types of dried tropical fruit are also becoming popular, such as guavas, carambola (star fruit), durian, rambutan, passion fruit, jackfruit, and pitahaya. Dried fruit is used at home, as a snack or cooking ingredient, elsewhere in hotels, restaurants, and other places, and in the food industry, such as in bakery and confectionery products, or in breakfast cereal mixtures. As Europe’s main importer of dried fruit, the United Kingdom is an interesting focus market. Germany also provides specific opportunities, especially for organically certified dried fruit. Other interesting markets are France, the Netherlands, Belgium, and Italy.

According to the report, supermarkets and hypermarkets had the highest participation in 2022 and represented more than 40% of the total turnover. In recent years, supermarkets and hypermarkets have experienced significant growth in the category of dried fruits and nuts. These retail chains are attractive to health-conscious consumers by expanding their ranges of organic and natural products. 7- Eleven, Walmart, Kroger, Aldi, Lidl, Carrefour Sans, and Ahold Delhaize are the main supermarket chains in the world. Changing consumer lifestyles as well as rising disposable income in European countries is stimulating the growth of ready-to-eat and ready-to-drink products which is expected to drive the growth of the freeze-dried fruit market. There was a significant growth in the market of processed ready-to-eat foods, owing to the increasingly busy lifestyle of consumers. The changing food habits, due to increasing urbanization and the desire for new taste preferences are also fuelling the market. The ready-to-eat products help in saving time in the busy life schedule and that is the major factor, which boosts the market. The incorporation of various nutrients and flavors and its extended shelf life properties are giving it an additional advantage.

However, the aging population in Germany consumes more nutritive products, due to rising health concerns. Thus, there is a continuous rise in the demand for freeze-dried fruits and vegetables, as they are rich in nutrients and have an extended shelf life. Freeze-dried fruits are becoming popular in Germany, due to the ongoing trends and societal changes that affect overall food consumption. Moreover, the freshness, taste, ease of preparation, quality, and long shelf life of these fruits and vegetables have further increased their demand among consumers. Local players are competing in the market with international players, in terms of product visibility and offerings, with an aim to broaden their customer base.

Accounting for more than a third of total global imports the European Union is the world’s largest market for dried fruit. As import volumes gradually increase, the area offers great opportunities for developing countries' exporters aiming to expand their businesses. The growing popularity of seasonal fruits and nutritious fruits among consumers is driving the growth of the market in the region. Germany, the Netherlands, France, and the United Kingdom are the region’s main markets for dried fruits. The increasing demand for healthy snacking, combined with product innovation is the leading driving force behind the growing consumer interest in dried mango in Europe. ‘Healthy snacks’ a major trend that is in line with the increased consumption of dried mango is healthy snacking. Consumers are searching for healthier alternatives for snacking between meals or snacks that can replace meals. Young consumers that take more care of their general health and wellness no longer favor savory snacks such as potato chips and other crisps. As a result, Fruit meals, nuts, as well as dried fruit are becoming increasingly popular as a snack.

Covid-19 Impacts:
The outbreak of COVID-19 has increased the demand for dried fruits as fresh fruits and vegetables were limited in stock in the grocery or supermarkets as thee were obstructions in the supply chain and distribution channels due to lockdowns. However, this pandemic has led to the demand for freeze-dried vegetables and fruits, which is to be utilized in soups, snacks, bakery, dressings, and confectionery food commodities in the European regions. With rising consumer consciousness about health in the COVID-19 situation, consumers were aware of the harmful effects of artificial food additives utilized to preserve food, fuelling the demand for healthy and natural food products.

Major Companies present in the market:
Chaucer Foods Ltd, Kiril Mischeff, Archer Daniels Midland Company, Berrifine A/S, European Freeze Dry, AGRANA Beteiligungs-AG, Naturz Organics, Döhler, Olam International, Manassen Foods Australia Ptv Ltd., Graceland Fruit, Inc., Lion Raisins Inc (US), Pasha International

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Dried Fruits market with its value and forecast along with its segments
• Country-wise dried fruits market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Type
• Dried Apricots
• Dried Dates
• Dried Grapes / Raisins
• Dried Figs
• Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
• Prunes
• Others (Apples, Mangoes, Oranges, Pineapples)

By Nature
• Organic Dried Fruits
• Conventional Dried Fruits

By Distribution Channel
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruit industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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