Asia-Pacific Built-In Kitchen Appliances Market Outlook, 2028

The growing desire to eliminate human interaction and automate cooking has resulted in a slew of new improvements in kitchen gadgets. Therefore, as part of their attempts to persuade household consumers to substitute their traditional cooking appliances with modern cooking appliances, manufacturers are often maintaining the original mechanisms and integrating the latest technology into the modern appliance. The desire for this cooking equipment is also increasing, as many people have taken up cooking as a pastime and are thus buying the most up-to-date appliances. In Asia-Pacific, the rising popularity of the smart home idea bodes well for growth in the next few years. Advanced technologies have resulted in the introduction of innovative home cooking products that include touch screens and built-in cameras, as well as voice assistants and connectivity. Due to the region's substantial middle-class population, it is expected to contribute to the demand for and growth of the built-in kitchen appliance market. Furthermore, the high demand for innovative refrigerators in countries like India and Japan is propelling the market forward in the region. The overall market is projected to expand on the back of rising disposable income coupled with changing lifestyles.

According to the research report, "Asia-Pacific Built-in Kitchen Appliances Market Outlook, 2028," published by Bonafide Research, the market stood at USD 3950 million in 2022, which is anticipated to grow at more than 7% CAGR. This growth is attributed to the increasing number of residential projects, rising power infrastructure development in rural areas, and the growing trend of nuclear families across the region. The rapid expansion of the food industry and the growing use of advanced technology in built-in kitchen appliances are accelerating the demand for built-in kitchen appliances among consumers during the forecast period. Built-in kitchen appliances are considered a great addition to any commercial or residential kitchen. They are made up of quality and durable materials and can easily handle the rigorous demand arising throughout the day. They have a microwave, dishwashers, wine refrigerators, and other features that aid kitchen professionals in meeting the demand of growing customers. Based on these factors, the market is segmented into residential and commercial applications. Among them, the commercial segment is leading at around 60% CAGR in the analytical year.

Furthermore, the Asia-Pacific built-in kitchen appliances market is segmented into various major countries, such as China, Japan, India, Australia, and South Korea. China and Japan are the two most important markets in the Asia Pacific built-in kitchen appliances market. The high penetration rates of appliances in these countries made them a lucrative opportunity when it came to expanding opportunities for companies manufacturing them. Moreover, many commercial establishments like restaurants prefer to opt out of countertop units given their labor-intensive nature, which leads to higher operational expenses. Accumulative demand for high-end kitchen appliances and related products is compelling manufacturers to launch unique and innovative products. The rapid adoption of technologically advanced equipment in the residential and food service sectors will create opportunities for growth over the forecast period. However, India is expected to emerge as a lucrative pocket in the market during the forthcoming years owing to rising awareness regarding the advantages of built-in cooking appliances. For instance, built-in ovens are becoming more popular in India than traditional ovens due to their easy cleaning ability and energy-saving feature, which is expected to continue pushing sales in the Indian market over the assessment period. Indonesia is one of the fastest-growing kitchen appliance markets in the Asia-Pacific region. Expanding retail formats such as supermarkets, convenience stores, and hypermarkets across the country, rising per capita disposable income, and an increasing working population are a few other factors boosting demand for kitchen appliances in Indonesia.

Built-in refrigerators and built-in hobs accounted for more than 48% of the market in the analytical year, according to product segmentation. Also, built-in hobs are anticipated to grow at a faster CAGR during the forecast period. This growth is driven by the increased availability of these products in online and retail stores, along with the growing popularity of sophisticated and integrated appliances across the region. The market is anticipated to expand further owing to the increasing technological developments and growing penetration of smart devices, which have led to the introduction of smart kitchen appliances that can be wirelessly connected. On the other hand, built-in ovens are popular for their sleek and modern aesthetics as well as the convenience of cooking in one place. They also provide a better workspace, save on storage space, and are easy to clean up. For these reasons, they have been adopted by many homeowners who want a durable appliance that is also stylish. For instance, in 2015, Electrolux launched a new range of appliances under the Westinghouse brand, which is considered the largest launch in Australia in recent years. Electrolux has a strong offering of premium products aimed at the rapidly expanding middle class, such as energy-efficient front-load washing machines and built-in appliances for the kitchen.

Further, Crompton is expected to launch a range of hoods, hobs, built-in ovens, built-in microwaves, and dishwashers in India. With the launch of products in the built-in kitchen segment, Crompton aims to garner a double-digit market share in the medium term. These products will be initially launched in 10 city clusters, including Mumbai, Bangalore, Delhi, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad, Cochin, and Coimbatore, through exclusive brand outlets called "Crompton Signature Studios." They will also be available at leading kitchen dealers, regional retailers, multi-brand outlets, and e-commerce players. Crompton is also building a world-class service network by leveraging its large presence across the country. On the other hand, Whirlpool of India, a subsidiary of Whirlpool Corporation, has recently launched a range of customized built-in kitchen appliances that are specially designed to cater to the needs of Indian kitchens. It also unveiled Vitamagic, a range of premium refrigerators. This product line includes hoods with sleek designs and enhanced features, offering customers a wide variety of 25 models to choose from. Its extensive range of built-in kitchen appliances includes ovens, microwaves, coffee machines, hoods, hobs, dishwashers, refrigerators, wine coolers, and water purifiers.

Covid-19 Impacts:
In the Asia-Pacific region, countries were negatively impacted by the COVID-19 pandemic lockdown. These restrictions hampered the majority of manufacturing sectors, including various product lines. The government maintained the lockdown for several months in order to prevent the virus from spreading. While it had a significant impact on other industries, supply chain distribution and product development were also halted for built-in kitchen appliances. However, once things return to normal, demand for these products is expected to rise owing to the increasing R&D expenditure by various manufacturers and growing awareness among consumers.

Major Companies present in the market:
BSH Hausgeräte, Electrolux, Whirlpool, ROBAM, Elica, Vatti, Panasonic, Gorenje, Arcelik AS, Macro, GD Midea Holding, Samsung Electronics Co. Ltd, Morphy Richards, LG Electronics Inc., Hitachi Appliances Inc., Koninklijke Philips N.V., Haier, Hafele appliances, Sub-Zero Group, Inc., Miele & Cie. KG

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific built-in kitchen appliances market with its value and forecast along with its segments
• Country-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Product Type:
• Built-In Ovens
• Built-In Hobs
• Built-In Hoods
• Built-In Refrigerators
• Built-In Dishwashers
• Others (Trash cans cabinets, coffee maker, etc.)

By Application Type:
• Commercial
• Residential

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the built-in kitchen appliances industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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