Asia Pacific Personal Care Appliances Market Outlook, 2029

Self-care has become a new trend among the younger generation around the world. Growing corporate culture and the number of working professionals have significantly contributed to an increase in personal grooming awareness. The Asia Pacific region is among the key markets for personal grooming products, as awareness regarding hygiene and personal grooming is unprecedented across the region. With the majority of beauty-conscious consumers focusing on enhanced hair services, hair care products are emerging as one of the most promising segments of the personal care appliances market. Hair care products such as hair dryers, hair curlers, and straighteners are experiencing massive demand from consumers. Further, the continuous innovations and improvisations in products by the companies have also led to a higher demand for personal care appliances. Consumers are also being more conscious regarding their well-being, which is also one of the major aspects that will drive the growth of the market over the forecast period. Based on countries, China, India, Japan, Australia, South Korea, and the Rest of Asia-Pacific are among the key economies that contribute to the growth of the Asia-Pacific personal care appliances market over the forecast period. Also, the Asia-Pacific personal care appliances market includes the dominance of multinational cosmetic and personal care companies such as The Procter and Gamble Co., L’Oréal, and Shiseido across the region, as well as the presence of a wide range of foreign-owned or joint venture companies that are also expected to influence the growth of the market. According to the report, "Asia-Pacific Personal Care Appliances Market Outlook, 2029," published by Bonafide Research, the Asia Pacific Personal Care Appliances market is anticipated to grow with more than 6.75% CAGR from 2024–2029. The growing trend of permanent hair straightening and curling is expected to scale up the sales of hair care appliances in the Asia-Pacific region. Furthermore, the introduction of sophisticated products such as keratin-based hairdryers and straighteners to reduce hair damage is likely to intensify market demand. In addition to that, the advent of e-commerce has been a boon for many businesses, including the personal care appliance market. Lucrative discounts, convenient payment methods, easy returns, and the availability of a myriad range of unique and affordable products have made online shopping one of the most preferred options for consumers. Asian countries account for a sizable portion of total demand. Because Asian consumers are price-sensitive, low-cost offerings of these products on online channels have a strong influence on them, making APAC one of the most popular avenues for market growth. Urbanization, people's shift towards the adoption of advanced personal care products, and rising disposable income are some other major aspects that will accelerate the growth of the Asia-Pacific personal care appliances market over the forecast period. Furthermore, the presence of key players focusing on untapped areas in the region creates lucrative opportunities for market growth. There is an enormous prospect in the Asia Pacific market; the market is relatively undiscovered, and a couple of players have just begun to account for the overall market for personal care appliances. This is due to new product development with the end goal of gaining traction in the overall industry in the market for personal care appliances.

Across the Asia-Pacific market, technological advancements are a key trend gaining popularity in the personal care appliances market. Companies are emphasizing the launch of new technologically advanced products to capture significant market share. For instance, in January 2021, Panasonic, a Japan-based conglomerate company operating in personal care appliances, launched a new hair dryer (EH-NA67-W) for all ages and genders. The newly launched EH-NA67-W uses patented nanotechnology to reduce hair damage from daily brushing. Also in August 2020, Philips, a Dutch conglomerate company operating in personal care appliances, introduced the brand-new Hair Clipper 3000 series under the male grooming category, designed with advanced Dual Cut and Trim & Flow Technology. The newly launched Philips Hair Clipper delivers maximum precision, making it easy to get a salon-like haircut at home. Such innovations are projected to boost the market growth for personal care appliances during the upcoming timeframe. The Asia-Pacific market for personal care appliances, including hair care and oral hygiene products, has seen significant growth driven by changing consumer preferences, increased disposable incomes, and a rising emphasis on personal grooming. In the hair care segment, products such as hair dryers and straighteners dominate the market. Consumers in Asia-Pacific, particularly in countries like China and India, show a strong inclination towards achieving well-styled hair, leading to increased demand for high-quality styling tools. The market is characterized by a trend towards lightweight and technologically advanced devices that minimize hair damage while enhancing styling efficiency. The rise of e-commerce has also facilitated easier access to these products, allowing consumers to experiment with home styling techniques, further boosting market growth. In the hair removal category, products like hair clippers and trimmers are gaining traction as consumers seek convenience and affordability in grooming. Similarly, electric toothbrushes are becoming increasingly popular in the oral care segment, driven by a growing awareness of dental hygiene and the benefits of advanced cleaning technologies. The Asia-Pacific electric toothbrush market is expected to expand significantly, reflecting broader trends in personal care. The personal care appliances market in the Asia-Pacific region is characterized by two primary power supply types: wired (electric) and wireless (battery-operated) devices. Wired appliances dominate the market, particularly in countries like China, Japan, and India, due to their reliability, consistent power supply, and robust performance. Electric-powered devices, such as hair dryers, straighteners, and electric toothbrushes, are preferred for their durability and effectiveness in delivering salon-quality results at home. The electric segment is projected to hold over 56% of the personal care appliances market share by 2036, driven by technological advancements and the increasing demand for high-performance grooming tools. For instance, innovations in hair care technologies, such as temperature control and ceramic coatings, have enhanced the appeal of electric devices, making them a staple in many households. The wireless segment is experiencing rapid growth, particularly among younger consumers who prioritize convenience and portability. Countries like South Korea and Australia are seeing a surge in the popularity of battery-operated devices, such as trimmers and hair stylers, as they offer flexibility for on-the-go use. The rise of e-commerce has further facilitated access to these products, making it easier for consumers to purchase advanced grooming tools that fit their lifestyles. Innovations in battery technology are also enhancing the performance and longevity of these devices, appealing to a demographic that values efficiency and ease of use.

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Manmayi Raval

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The male segment is increasingly embracing personal grooming, driven by changing societal norms and increased awareness of personal care. Men in countries like South Korea and Japan are particularly focused on grooming products, including electric shavers, hair clippers, and trimmers. The demand for high-quality, technologically advanced grooming tools is on the rise, as men seek salon-like results at home. For instance, Philips has introduced innovative products like the Hair Clipper 3000 series, which features advanced cutting technologies for precision and ease of use. This trend is further fueled by the growing corporate culture and the influence of social media, which encourages men to invest in their appearance, leading to a notable increase in the market for male grooming appliances. Female consumers remain the largest segment in the personal care appliances market, with a strong emphasis on hair care and beauty products. In countries like India and China, women are increasingly investing in hair dryers, straighteners, and styling tools, driven by a desire for diverse hairstyles and enhanced personal expression. The introduction of advanced products, such as keratin-infused hair tools, has also contributed to market growth, as women prioritize hair health alongside styling. The rise of e-commerce has made these products more accessible, allowing women to explore a wider range of options and brands. Additionally, the focus on self-care and wellness has led to increased demand for skincare appliances, further diversifying the female segment. Supermarkets and hypermarkets are significant distribution channels, particularly in countries like China and India, where large retail formats offer a wide range of personal care products under one roof. These venues benefit from high foot traffic and the convenience of one-stop shopping, making them a preferred choice for many consumers. Brands often leverage these platforms to promote new products through in-store promotions and discounts. Specialty stores focus on specific categories, such as beauty and personal grooming. In markets like South Korea and Japan, these stores cater to consumers seeking premium and niche products, often featuring exclusive brands and personalized customer service. The demand for specialty stores is driven by the growing trend of self-care and the desire for high-quality, effective products, particularly among younger consumers. Convenience stores have gained traction in urban areas across Asia-Pacific, especially in Japan and Singapore, where busy lifestyles necessitate quick and easy access to personal care items. These stores typically offer a limited selection of essential grooming products, appealing to consumers who prioritize convenience over variety. E-commerce has emerged as the leading distribution channel in the Asia-Pacific region, particularly in China, where online shopping has become deeply integrated into consumer behavior. The rapid growth of platforms like Alibaba and JD.com has transformed how consumers purchase personal care appliances, offering extensive product ranges, competitive pricing, and the convenience of home delivery. This channel is particularly popular among younger demographics who favor the ease of online shopping and the ability to compare products. Covid-19 Impacts: The COVID-19 pandemic has influenced Asian consumers’ spending habits and purchase decisions, leading to a slight decline in market growth. However, consumers in the market are concerned regarding personal hygiene, which has led to escalating sales of personal care appliances. On the other hand, players are turning their heads toward online channels. For instance, in 2021, Hindustan Unilever Ltd (HUL) announced its plans to scale up the online reach of the company’s premium brands through standalone branded sites as well as its multi-brand shopping platform Ushop, which was launched in the second half of 2020 and is set to expand beyond the National Capital Region.

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Major Companies present in the market: Colgate Palmolive Company, Dyson, Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corporation, Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd. Considered in this report • Geography: Asia-Pacific • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Asia-Pacific Personal Care Appliance market with its value and forecast along with its segments • Country-wise personal care appliance market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report • China • Japan • India • Australia • South Korea By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.