Asia Pacific Perfume Market Outlook, 2029

Perfumes are expected to show faster growth across the Asia-Pacific region. This growth can be attributed to the rising popularity of exclusive and luxury brands. The population's available financial resources and preference for luxury brands are driving market growth. Product advancement occurred when products containing pheromones (hormones) in the perfume were introduced to the market. Both male and female consumers are inclined toward the product. With perfume’s accessible price point and its ability to boost a mood in a world that feels chaotic, fragrance brands are reaping the rewards and not just traditional luxury houses and their respective perfume lines. The move away from traditional luxury brands is weaponizing a new breed of fragrance brands in Asia: "made in Asia" scents that evoke the traditions and flavours of Asia for Asian consumers that seek quality yet yearn for nostalgia. Some of the major brands across the Asia-Pacific region include Maison 21G, Maison Dixsept, Documents, Nonfiction, Maison de l'Asie, Reclassified, Wegoo, Coloria, Oola Lab, and To Summer. For instance, the Grasse-based perfume company Expressions Parfumées has developed a unique technology for creating alcohol-free perfumes that are 100% compliant with the COSMOS standard without any palette constraint but with beautiful olfactory results. This innovation consists of optimizing perfume solubilization in water while preserving transparency and intensity. A real technical challenge for compositions based on raw materials of natural origin The Aqua Natco technology is being introduced as a first technique in a market driven by consumer demand for alcohol-free natural perfumes with a low environmental impact. Expressions Parfumées aimed to meet this demand and their customers’ by developing a new technology adapted to 100% COSMOS compositions.


According to the report, "Asia-Pacific Perfume Market Outlook, 2029," published by Bonafide Research, the Asia-Pacific Perfume market is anticipated to grow at more than 7.17% CAGR from 2024 to 2029. In the Asia-Pacific region, the lower-middle-class population is emerging as a significant consumer group willing to spend on products that were previously considered unaffordable for them. The perfume products have a mature market in various countries across the region. Numerous perfume and deodorant brands in emerging nations have strategically begun to increase the visibility of their channels in rural and semi-urban areas, where the demand for such products is unexplored. There are various key players in the perfumes and deodorants market that have a significant market share and a huge consumer base in this region. These manufacturers are providing a wide range of enhanced products like herbal perfumes, pocket perfumes, and others that are further propelling the demand for the products across the Asia-Pacific region. Furthermore, several manufacturers are focusing on developing strategies for implementing innovative branding and marketing of their products, which will help to drive the growth of the perfume market in this region. Rising disposable income in countries such as India is boosting regional growth. In addition, people are becoming more aware of hygiene and personal care, which is expected to open new growth prospects for the key manufacturers.

Revolutionizing the perfumery retail experience by integrating AR technology and digital elements with personalized perfume-making based on personality tests, Scentopia is the first to disrupt the perfumery industry with technological innovation since the 1800s. Scentopia takes on a more experiential and unique approaches to perfumery, which will be a real, treat for families, couples, and tourists looking for an intimate sensory experience. Specializing in local Singaporean floral heritage and cultural scents, visitors can expect an array of activities, from AR perfumery tours around over 300 free-to-uses AR scented exhibits to DIY perfume-making sessions at the perfume bar with a diverse selection of over 6000 scented wands to choose from.

Eau De Parfum (EDP) is increasingly favored in the Asia Pacific due to its balance of quality and affordability. With a fragrance concentration of 15-20%, EDP offers a long-lasting scent, appealing particularly to the growing middle class in countries like China and India. As urbanization and disposable incomes rise, consumers are more inclined to invest in premium fragrances, driving demand for EDP products. Eau De Toilette (EDT), known for its lighter scent and lower price point, caters to a broader audience looking for everyday wear. The trend towards more relaxed and informal lifestyles in urban areas is likely to boost the demand for EDT in the region. Eau De Cologne (EDC), typically used more by men, offers a refreshing option with a lower concentration of fragrance oils (2-5%). The rise of male grooming culture in Asia Pacific countries is enhancing the appeal of EDC, as brands innovate to create scents that resonate with modern male consumers. Eau Fraiche and Parfum serve niche markets within the perfume industry. Eau Fraiche, with its very light fragrance, is gaining popularity, especially in warmer climates where consumers seek subtle scents for daily use. Parfum, on the other hand, remains a luxury segment with a higher concentration of fragrance oils (20-30%), appealing to affluent consumers willing to invest in high-quality products. The exclusivity of parfum aligns well with the increasing demand for luxury goods in the Asia Pacific region.

Women account for the largest share of the Asia Pacific perfume market. The growing working women population and increased focus on personal grooming due to social media trends have contributed to the high demand for perfumes among females in the region. Floral, fruity, and oriental scents are popular among women in Asia Pacific. The men's segment is the fastest growing in the Asia Pacific perfume market. Fragrances were traditionally associated with women, but a significant shift in societal attitudes has occurred. Men increasingly consider fragrances a luxury and an essential part of their grooming regimen. Men's acceptance of fragrances is expanding, which has increased demand for a wide range of scents catered to their tastes. Natural ingredients, derived from plants, flowers, and fruits, are increasingly favored due to their perceived health benefits and eco-friendly attributes. The growing trend towards wellness and self-care is driving the popularity of natural perfumes, providing manufacturers with opportunities to innovate and expand their product lines. Synthetic ingredients, on the other hand, are crucial for their versatility and cost-effectiveness. They are often used to create complex scent profiles that can be more potent and long-lasting than natural alternatives. The synthetic segment is expected to grow steadily, driven by innovations in chemical synthesis that allow for the creation of novel fragrances.



The premium segment dominates the Asia Pacific perfume market, driven by the growing middle class and their increasing disposable incomes. Consumers in this segment are willing to pay higher prices for luxury fragrances that offer exclusivity, quality, and prestige. Premium perfumes are often associated with international brands, high-end ingredients, and sophisticated scent profiles. They are marketed as aspirational products that enhance social status and personal image. Premium perfumes are typically sold through exclusive distribution channels, such as department stores and high-end retailers, further reinforcing their luxury positioning. The mass segment, on the other hand, caters to price-sensitive consumers who seek affordable fragrances that offer good value for money. This segment includes mass-market brands and private labels that are widely available through various retail channels, such as supermarkets, drugstores, and online platforms. Mass perfumes are designed to appeal to a broad audience with their accessible prices and relatable scent profiles. They often mimic the scents of premium fragrances or offer trendy, youthful scents that resonate with younger consumers.

The online segment is experiencing rapid growth, driven by the increasing preference for e-commerce among consumers. Online shopping offers unparalleled convenience, allowing customers to browse a vast selection of perfumes from the comfort of their homes. This segment appeals particularly to younger consumers who value the ability to compare prices and access a diverse range of products. E-commerce platforms often enhance the shopping experience by providing sampling options, such as travel-sized bottles or fragrance discovery kits, which mitigate the challenge of not being able to physically test scents before purchase. Offline distribution channels remain significant in the Asia Pacific perfume market. Supermarkets, hypermarkets, and specialty stores provide consumers with a tactile shopping experience, allowing them to engage with products directly. The ability to smell and test perfumes in-store enhances customer satisfaction and can lead to impulsive purchases. Offline channels also benefit from the social aspect of shopping, where consumers enjoy the experience of browsing with friends or family.


Covid-19 Impacts:
The COVID-19 pandemic had a vital impact on the growth of the Asia-Pacific perfume market and altered several market scenarios. The lockdown across various countries and the ban on international travel have disrupted the supply chain and revenue chain. Further, a temporary lockdown across the region resulted in a major halt in the production process. However, the work-from-home scenario has created greater awareness about various perfumes and the benefits provided by them. Based on these factors, the market is anticipated to witness prominent market growth by 2029.

Major Companies present in the report
Moët Hennessy Louis Vuitton (LVMH), Natura & Co., L’Oreal, Estee Lauder, CHANEL, IFF, Gucci, Hermes International, Shiseido Co. Ltd., Givaudan, Coty Inc, Firmenich S.A., Capri Holdings Ltd., Symrise, Burberry Group plc, PUIG, Revlon Inc., L'Occitane International SA, Wipro Consumer Care & Lighting

Considered in this report:
• Geography: Asia-Pacific
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Asia-Pacific Perfume market with its value and forecast along with its segments
• Country-wise perfume market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• India
• Australia
• Japan
• South Korea

By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
• Parfum
• Others

By End User
• Men
• Women
• Others

By Ingredient Type
• Natural
• Synthetic

By Product
• Premium
• Mass

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.