Global Deodorant Market Overview, 2024-29

One of the main factors fuelling the market's expansion is the rising demand for personal grooming products together with the rise in female workforce participation. A bright outlook for the market is also being created by the growing desire among the general public, particularly among millennials, for novel and innovative perfumes and scented items. Other growth-promoting factors include a variety of product innovations, such as the creation of natural and aluminum-free deodorants. These variations are produced with organic materials like coconut oil, baking soda, activated charcoal, essential oils, and floral extracts and use enticing green packaging to draw in a wider customer base. Increasing use of non-aerosol deodorants and demographic elements, a growing working population spending sufficient amount of time outside is traumatic for deodorants to keep their frame fresh, availability of convenient lengths and conversion to deodorants amongst consumers, expanding purchaser options concerning the usages of deodorants containing herbal components due to the growing detrimental fitness outcomes of synthetic components, and growing recognition.

According to the report titled, “Global Deodorant Market Outlook, 2029”, published by Bonafide research, the market was valued at USD 24.08 Billion in 2023 and it is anticipated to grow with a CAGR of more than 5.31% from 2024 to 2029, achieving USD 32.64 Billion by 2029. Lighter scents, such as deodorants and body mists, are popular among the young population. As a result, the deodorant market expanded.as young consumers are attracted toward natural products, which provide an excellent opportunity for companies to innovate products using natural ingredients, mainly to increase their market share. Emerging markets, such as India, have a high concentration of young people and are expected to provide potential growth opportunities for businesses. Changing lifestyles and an increase in product availability are various factors boosting sales in developing regions. Factors such as advanced technology, eye-catching designs, and attractive packaging are propelling the market growth of deodorants and antiperspirants. Growing demand for smaller size and better spray performance deodorant products that are convenient and easy to use is propelling the market forward. Furthermore, the continuous introduction of aluminum-based deodorants with appealing designs to broaden the consumer base is propelling the deodorant and antiperspirant categories' market growth.

By products, Spray deodorants dominate due to their quick application and wide coverage, with innovations focusing on longer-lasting formulas and eco-friendly propellants. Roll-on products are favored for their targeted application and effectiveness in controlling perspiration, with advancements in skin-friendly ingredients and enhanced protection. Creams offer moisturizing benefits alongside odor protection, often appealing to users with sensitive skin; innovations include added skincare benefits and natural formulations. Gels are prized for their clear, non-staining properties and quick-drying formula, with current trends emphasizing cooling sensations and non-alcoholic compositions. Sticks provide a solid, reliable application method, with innovations focusing on sweat-absorbing technologies and eco-friendly packaging. Wipes offer convenience and portability, ideal for on-the-go use, and are evolving with biodegradable materials and soothing ingredients. Others encompass niche products like powders and sprays with specific active ingredients, including botanical extracts and advanced antiperspirant technologies.

Packaging types significantly influence consumer choice and brand differentiation, with metal, plastic, and other materials each offering unique benefits and innovations. Metal packaging, particularly aluminum cans, remains popular for aerosol sprays due to their durability and recyclability. Recent developments focus on enhancing the sustainability of metal cans, with increased use of recycled aluminum and improvements in aerosol technology to reduce environmental impact. Metal packaging is widely accessible globally, especially in developed markets where recycling infrastructure supports its continued use. Plastic packaging, encompassing bottles, sticks, and roll-ons, is favored for its versatility and cost-effectiveness. Innovations in plastic packaging include the use of biodegradable materials and advanced designs that reduce plastic consumption. Many companies are also adopting refillable plastic containers to appeal to eco-conscious consumers and reduce waste. Plastic packaging's accessibility varies globally, with widespread use in both developed and developing regions due to its affordability and ease of production. The others category includes packaging types like glass bottles and novel eco-friendly materials such as bamboo or paper-based containers. These alternatives are gaining traction due to rising environmental awareness and demand for sustainable products. For instance, glass packaging offers premium aesthetics and recyclability, though it is less practical for travel. Novel materials, while less common, cater to niche markets and high-end segments, reflecting a growing consumer preference for sustainability and innovation.

Men represent a significant segment, driven by products that emphasize long-lasting freshness, effective odor control, and sweat reduction. Innovations for men’s deodorants often include sporty, rugged scents and advanced antiperspirant technologies, catering to active lifestyles and high-performance needs. Women form another major segment, characterized by a diverse range of preferences from floral and fruity scents to sensitive skin formulations. Women's deodorants often incorporate moisturizing ingredients and gentle formulas to suit varying skin types. This segment is important for its emphasis on both efficacy and sensory appeal, influencing product innovations that balance fragrance, skin care benefits, and aesthetic packaging. Women’s deodorants are also seeing trends toward eco-friendly options, reflecting a growing consumer demand for sustainability. The others segment includes products designed for specific needs such as unisex options, natural or organic deodorants, and those targeting niche markets like teenagers or seniors. Innovations here focus on natural ingredients, hypoallergenic formulations, and unique packaging solutions.



Based on distribution channel, the global deodorant market is segmented into supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online retail, and others, among which the supermarkets and hypermarkets segment is expected to hold a significant share owing to the various advantages they offer, such as a large product variety and sample testing. The market is further segmented on the basis of packaging material into metal, plastic, glass, and others, out of which the plastic segment is projected to hold the largest market share, owing to its durability that can withstand shock or drop and ease of carrying. Furthermore, the increasing use of bio-plastics for product packaging and refillable deodorants, which is estimated to reduce plastic use for packaging by 50%, is likely to positively contribute to the growth of the segment.

Covid-19 Impacts:
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. During the pandemic, deodorant was not considered as a necessary product, and therefore, the demand for deodorants decreased during the pandemic. The COVID-19 pandemic has forced countries to impose lockdown, which has disrupted the distribution and supply chain. Deodorants were subject to export and import restrictions because they were a minor product. Due to labour shortages, logistical issues, and disrupted raw material supply, the production method for new batches of deodorant had become a major challenge for the companies. Restrictions on movement and the growing culture of self-quarantine have led to a steep decline in the use of these products. Following the end of the COIVD-19 pandemic, the market is expected to resume normal operations, with movement lockdowns relaxed.

Major Companies present in the market:
Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Marico Ltd., Burberry Group plc, Speick Natural Cosmetics, Emami Ltd., EO Products, Lavera Naturkosmetik, McNroe Consumer Products Pvt. Ltd., erbaviva

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Deodorant market with its value and forecast along with its segments
• Region-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.