Middle East & Africa Baby & Adult Diaper Market Outlook, 2029

In case of Middle East & African countries, they have always remained least contributor in diaper market since past times. This is due to unawareness of using diapers or traditional usage of the substitutes. But the growing population and government practices have attracted the people to follow the global trends. Due to this, the future markets will see increase in their growth. In the coming years, the market is expected to be aided by the growth in R&D activities in the market, combined with innovations in product design and manufacturing. The market is expected to be further catalysed by innovations in the industry to control the costs of the final product through the reduction of operating costs by enhancing production processes and optimising supply chain efficiencies. Growing urbanization in countries like South Africa and Turkey along with improved lifestyle choices due to increased income has significantly affected the baby diaper market growth. Rising production of baby diapers in Middle East and Africa region will further boost the baby diaper market growth. The demand for training baby diapers is expected to increase mainly from the working-class women, who find it more convenient to use these diapers, compared with cloth baby diapers and from people who can afford and continue to buy diapers even after the baby is more than two years of age. The demand for such diapers is expected to be low from the rural parts of Africa, since people in the region cannot afford to buy diapers and usually stop buying them after the baby is more than two years. International trade regulations may impact the import and export of diapers in the MEA region. Importers and exporters need to comply with customs procedures, tariffs, and product certification requirements imposed by respective countries.

According to the research report "Middle East & Africa Diaper Market Overview, 2029," published by Bonafide Research, the Middle East & Africa Diaper market is expected to reach a market size of more than USD 13 Billion by 2029. The increasing hygiene awareness and high birth rates are primarily driving the Middle East & Africa diaper market. Furthermore, the growing number of new producers has entered the industry due to low production costs and huge market potential, which is propelling the market growth. Moreover, the launch of eco-friendly diapers made from raw materials that decompose considerably faster than cloth is catering to the rising consumer environmental concerns. Apart from this, numerous advancements in the production technology have enhanced the design and safety of diapers, which are expected to fuel the market across the region in the coming years. Increasing urbanization and rise in disposable income in Middle East & Africa are the major reasons for the growth of the market. There has been an increase in the number of expats in the Middle East due to the opportunities for high income. In addition, people living in urban areas are more aware of hygiene issues and are thus opting for baby diapers. Also, the birth rate in Middle East & Africa is on the rise, leading to a high demand for baby diapers in the region. An increase in number of dual-income households that are opting for disposable baby diapers because of the convenience they offer, and growing awareness of the importance of maintaining hygiene for babies, are some of the factors driving the demand for disposable baby diapers across the globe.

In the Middle East and Africa (MEA) region, the baby diaper market is a vital segment of the hygiene and personal care industry, catering to the needs of infants and toddlers. This market segment is influenced by factors such as population growth, urbanization, and increasing disposable incomes in certain regions. Disposable diapers dominate the market due to their convenience, absorbency, and ease of use, though cloth diapers and training pants also hold a niche market share. Multinational corporations like Procter & Gamble (Pampers) and Kimberly-Clark (Huggies) compete alongside regional players, leveraging their brand recognition and distribution networks to reach consumers across the MEA region. Meanwhile, the adult diaper market in the MEA region serves individuals with incontinence, mobility limitations, or medical conditions requiring absorbent solutions. This market segment is experiencing growth due to factors such as aging populations, increased life expectancy, and greater awareness of incontinence issues. Adult diapers are available in various styles, sizes, and absorbency levels to meet the diverse needs of consumers. Leading manufacturers such as Tena, Depend, and Attends compete in this market, offering products with features like leakage protection, odor control, and comfort.

Disposable diapers represent the largest segment in the MEA diaper market. These diapers offer convenience and ease of use for caregivers and are available in various sizes, styles, and absorbency levels to cater to infants and toddlers of different ages. Training pants, also known as pull-up diapers, cater to toddlers who are transitioning from diapers to underwear. These pants feature elasticized waistbands and leg openings, allowing children to pull them up and down independently during potty training. While representing a smaller segment compared to disposable diapers, cloth diapers are gaining popularity among environmentally conscious consumers in the MEA region. These reusable diapers are often made from natural fibers such as cotton or bamboo and are washable for multiple uses. The premium diaper segment caters to consumers seeking higher-quality products with advanced features such as enhanced absorbency, superior leakage protection, hypoallergenic materials, and innovative designs. Premium diapers often command higher price points and target affluent or discerning consumers. Economy diapers, also known as value or budget diapers, offer affordable options for price-sensitive consumers in the MEA region. These diapers provide basic functionality and may have fewer features compared to premium counterparts but are accessible to a wider consumer base. Reflecting global trends toward sustainability and environmental consciousness, the organic and eco-friendly diaper segment is emerging in the MEA region. These diapers are made from biodegradable or renewable materials and appeal to consumers concerned about ecological impact. Specialty diapers cater to niche markets within the MEA region, such as diapers designed for premature infants, babies with sensitive skin or allergies, or individuals with specific medical needs. These diapers may offer specialized features or formulations to address unique requirements.

Covid-19 Impacts:
The COVID-19 pandemic had a mixed impact on the Middle East & Africa diaper market. As a result of the pandemic, an increase in demand for diaper was observed especially in baby diaper market. The impact of prolonged lockdown had created a sudden gap in supply and demand of the diaper industry. The COVID-19 created awareness about eco-friendly products and usage of adult diaper was redefined. In the coming years, the market is predicted to grow at a faster rate and recover to the pre-COVID marks. With the increased understanding of the benefits of adult diapers, large number of private companies’ involvement in diaper industry, and changes in marketing techniques has been observed in the industry.




Major Companies considered in the report:
Procter & Gamble, Kimberly & Clark Corporation, Unicharm Corporation, Ontex Group, Kao Corporation, Hengan International Group company, Johnson & Johnson, Drylock Technologies, Paul Hartmann AG

Considered in the report
• Geography: Middle East & Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecasted year: 2029

Covered in the report:
• Global diaper market
• Global baby diaper market
• Middle East & Africa baby diaper market
• Global adult diaper market
• Middle East & Africa adult diaper market
• Market trends & developments
• Key facts about the leading market players
How it will help solving your strategic decision-making process?
• Global diaper market scenario (historical & forecast)
• Global diaper market size (baby & adult)
• Global diaper market share (by company, type, region, country)
• Global baby diaper market scenario (historical& forecast)
• Global baby diaper size( historical & forecast)
• Global baby diaper market share (by country, company, type, region)
• Middle East & Africa diaper market scenario(historical& forecast - baby & adult )
• Middle East & Africa diaper market size(baby & adult)
• Middle East & Africa diaper market share (by country, company, type, region)
• Global adult market scenario ( historical & forecast)
• Global adult diaper size( historical & forecast)
• Global adult diaper market share (by company, region, country)
• Market trends & developments
• Company profiles of leading companies

Intended audience
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of diaper market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.