Middle east & Africa Dietary Supplement Market Outlook, 2029

The Middle East and Africa have long been integral to the development and use of dietary supplements, drawing from a vast array of indigenous plants and herbs that have been cultivated for centuries. Historically, these regions were centers of trade and knowledge exchange, where ancient texts documented the health benefits of various natural substances. For instance, the use of dates, honey, and herbs like cumin and coriander in traditional medicine illustrates a deep-rooted understanding of nutrition and wellness. In more recent years, the dietary supplement industry in the Middle East and Africa has experienced significant growth and innovation. Local companies are increasingly focused on harnessing the region's rich biodiversity, developing products that feature native superfoods like moringa, a nutrient-dense plant known for its anti-inflammatory properties, and baobab, celebrated for its high vitamin C content and antioxidant effects. Additionally, the rise of functional foods—products designed to provide health benefits beyond basic nutrition—has sparked interest in supplements that address specific health concerns such as immunity, digestive health, and weight management. Innovation is also evident in the formulation of supplements that combine traditional ingredients with advanced technologies. For example, the development of encapsulation techniques allows for better absorption and bioavailability of nutrients. Furthermore, the increasing prevalence of e-commerce and social media has enabled local brands to reach a broader audience, promoting their unique products on a global stage. As consumers in the region become more health-conscious, there is a growing demand for transparency and quality in dietary supplements. This has led to stricter regulations and standards, ensuring that products are safe and effective. The emphasis on sustainability and ethical sourcing is also influencing product development, with many brands prioritizing organic and environmentally friendly practices.

According to the research report "Middle East and Africa Dietary Supplements Market Overview, 2029," published by Bonafide Research, the Middle East and Africa Dietary Supplements market is expected to reach a market size of more than USD 15.13 Billion by 2029. The dietary supplements market in the Middle East and Africa is influenced by several key factors that shape its growth and trends. Firstly, the rising health awareness among consumers is driving demand for supplements that support overall wellness, immune function, and specific health needs, such as weight management and digestive health. This trend is particularly evident among younger populations, who are increasingly inclined toward preventive health measures and are seeking natural and organic products. Secondly, the region's rich biodiversity is being leveraged by local manufacturers to create unique supplements that highlight indigenous ingredients, such as moringa, baobab, and black seed, which resonate with consumers looking for traditional remedies with proven health benefits. Additionally, the impact of urbanization and changing lifestyles cannot be overlooked; as more people move to urban areas and adopt fast-paced lifestyles, there is a growing reliance on convenient and effective dietary supplements. E-commerce has also emerged as a significant trend, enabling consumers to access a wider range of products and information, fostering transparency and education about ingredients and benefits. Moreover, the rise of social media influencers and health advocates has played a crucial role in shaping consumer preferences, promoting trends such as plant-based supplements and functional foods.

Vitamins and minerals remain foundational components, as they are essential for overall health and are often marketed to address deficiencies prevalent in the population, such as vitamin D and iron. Botanicals play a significant role as well, with traditional herbs like moringa, ginger, and turmeric being increasingly incorporated into supplements due to their long-standing reputations for health benefits, including anti-inflammatory and antioxidant properties. Amino acids and proteins are gaining traction, particularly among fitness enthusiasts and those seeking muscle recovery and growth, driven by a rising interest in sports nutrition. Probiotics are also becoming more popular as awareness of gut health increases, with consumers looking for products that support digestion and immune function. Beyond these categories, the market features a variety of other types of supplements, including enzymes, which are valued for their role in digestion and metabolism, and specialty carbohydrates and fibers that promote gut health and overall wellness. Notable ingredients like omega-3 fatty acids, carotenoids, glucosamine, chondroitin, and polyols are increasingly sought after for their specific health benefits, such as joint support, cardiovascular health, and metabolic function.

In the MEA region, tablets and capsules are particularly popular due to their convenience and precise dosage, making them appealing to busy consumers. Powdered supplements, often marketed for their versatility, allow for easy incorporation into beverages and meals, aligning well with the growing trend of health-focused diets. Liquids are gaining traction as well, especially among those who prefer easier consumption methods. The market for other formats, such as gummies and soft gels, is also expanding rapidly, particularly among younger consumers seeking enjoyable and convenient ways to incorporate supplements into their daily routines. This growing interest in innovative and palatable product forms is driven by changing lifestyles and the demand for personalized nutrition solutions. Additionally, the MEA region is witnessing an increase in the availability of locally produced supplements, which resonate with cultural preferences and dietary habits, further diversifying the market.

The adult segment remains the largest consumer group, driven by increasing health consciousness, preventive healthcare practices, and the desire for enhanced overall well-being. Adults are increasingly turning to dietary supplements to address specific health concerns, boost immunity, and maintain energy levels, with products tailored to meet these needs. The market for infants and children is also expanding, as parents seek high-quality supplements to support the growth and development of their children. This demographic often emphasizes safety and efficacy, prompting manufacturers to focus on formulations specifically designed for younger consumers. Additionally, supplements for pregnant women are gaining traction, as expectant mothers seek to ensure optimal nutrition for themselves and their developing babies. These products often include essential vitamins and minerals, such as folic acid and iron, which are crucial during pregnancy. The others category encompasses a wide range of niche markets, including supplements for seniors, athletes, and individuals with specific health conditions. This growing diversity reflects the increasing awareness of the importance of tailored nutritional support across different life stages and lifestyles in the MEA region.



The Dietary supplements are an emerging market in the Middle East and Africa region which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. Due to Rising awareness regarding the nutritional benefits and high consumption of vitamins in daily diet in Middle East & Africa is helping the market to grow in the region. The South Africa’s health supplement market has tapped into a vein of vitality that has seen unprecedented growth in recent years largely driven by consumers increased interest in healthy living and desire to reduce their risk of illness. The increased prevalence of malnutrition and nutritional deficiency is driving the demand for dietary supplements in South Africa. The increasing availability of a wide range of natural dietary supplements is driving the market in Middle East &Africa. The South Africa is largest market of dietary supplements in the African region; Saudi Arabia and the UAE are major countries witnessing significant growth in dietary supplements in the Middle East.

Covid impact
The Consuming good quality diets are always desirable and this is particularly important during this pandemic covid-19. The healthy diet as depicted by the Healthy Eating Plate, emphasizes fruits, vegetables, whole grains, legumes, and nuts, moderate consumption of fish, dairy products and poultry and limited intake of red processed meat, refined carbohydrates and sugar. To Added the fats should be primarily liquid oils such as olive, canola and soybean oil. Such a diet will provides appropriate amounts of healthy macronutrients or essential minerals and vitamins. The Eating of high quality sources of protein, fat and carbohydrates supplements can help maintain a healthy weight and good metabolic state. These factors are boosting the market growth.

Major Companies present in the market:
Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionova Lifesciences, The Bountiful Company, Nature’s Sunshine Products, Inc., Stepan Company, DSM, BASF SE

Considered in this report
• Geography: Middle East & Africa
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Middle East & Africa Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• UAE
• Saudi Arabia
• South Africa

Based on type of dietary supplements in the report:
• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplements in the report:
• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplements in the report:
• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report:
• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report:
• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.