Asia Pacific Dietary Supplement Market Outlook, 2029

The Dietary supplements include vitamins, minerals, probiotics, herbs, protein and amino acids. They come in many forms like pills, powders, liquids, chips, biscuits and bars that can eat or drink. Most of the people take dietary supplements to fill in the nutritional gaps in their diet. Others supplements in hopes of preventing most of the disease or achieving specific wellness goals. The evidence whether dietary supplements are effective is mixed. There’s a huge variety of dietary supplements on the market from Retinol to zinc and everything in between that aim to address a spectrum of health conditions Dietary habits. Following a restrictive diet such as a keto or vegan diet increases chances of nutrient deficiencies. Lifestyle factors like travel a lot, work long hours, or live somewhere without access to a wide variety of nutritious foods. Physical considerations like should not be able to eat or digest certain foods and need another method of getting nutrients, pregnant or breastfeeding often need supplements. Some Certain medical conditions also increase the chances of developing nutrient deficiencies. For example, people with type 2 diabetes are more likely to be deficient in nutrients like cyanocobalmin and magnesium Personal health history. Mineral deficiency will address a particular health challenge. The Food Drug Administration does not regulate dietary supplements in the same way as drugs instead; it regulates them in a similar way to food. This means it does not have the authority to weigh in the safety or effectiveness of a supplement. That responsibility is left to the supplement maker.

According to the research report "Asia Pacific Dietary Supplements Market Overview, 2029," published by Bonafide Research, the Asia Pacific Dietary Supplements market is anticipated to grow at more than 13.50% CAGR from 2024 to 2029. Rising health consciousness, driven by increased awareness of lifestyle-related diseases, is prompting consumers to proactively seek supplements that support their health and well-being. This shift is accompanied by a growing trend toward preventive healthcare, where individuals prioritize maintaining their health over treating illnesses. Additionally, the region's diverse cultural backgrounds influence dietary preferences, resulting in a unique demand for traditional herbal supplements alongside modern nutritional products. For example, Ayurveda and Traditional Chinese Medicine (TCM) are gaining popularity, encouraging manufacturers to incorporate these elements into their product lines. The growing middle class and increasing disposable incomes in countries like China and India also enable more consumers to invest in dietary supplements, further fueling market expansion. Digitalization and the rise of e-commerce platforms have revolutionized the way consumers access dietary supplements. Online sales channels provide a wider variety of products, convenient shopping experiences, and direct access to international brands. Social media and influencer marketing play crucial roles in shaping consumer perceptions and preferences, particularly among millennials and Gen Z, who are more likely to engage with brands that align with their values, such as sustainability and ethical sourcing. Moreover, innovation in product formulation is on the rise, with companies introducing advanced delivery systems like liposomal encapsulation and time-released formulas, enhancing the efficacy and bioavailability of active ingredients.

Vitamins are among the most popular supplements, with rising interest in immune health driving demand for vitamin C, D, and B-complex products. Minerals, particularly calcium, magnesium, and zinc, are also sought after, especially by older adults looking to support bone health and overall well-being. Botanicals have gained traction due to their natural origins and traditional use in various cultures; products featuring ingredients like turmeric, ginseng, and ashwagandha are popular for their perceived health benefits, including anti-inflammatory and adaptogenic properties. Amino acids and proteins, often favored by fitness enthusiasts, are increasingly in demand, particularly among the younger population interested in muscle recovery and overall physical performance. Probiotics are witnessing significant growth as consumers become more aware of gut health's role in overall wellness. The demand for probiotics has surged, particularly in the wake of heightened health awareness stemming from the pandemic. Additionally, the category of other types of supplements includes enzymes, fibers, specialty carbohydrates, omega-3 fatty acids, carotenoids, glucosamine, chondroitin, and polyols.

Tablets and capsules remain popular due to their convenience, portability, and long shelf life. Tablets are often formulated for extended release, allowing for gradual nutrient absorption, while capsules are favored for their ease of swallowing and ability to mask unpleasant tastes. Powdered supplements, including protein powders and meal replacements, are gaining traction among health-conscious consumers and athletes, as they offer versatility in consumption—allowing for mixing into smoothies, shakes, or foods. Liquids, such as tinctures and liquid vitamins, are becoming increasingly popular, particularly among consumers seeking fast absorption and convenience. They cater to those who may have difficulty swallowing pills or prefer a more palatable option. The rise of innovative forms like soft gels and gummies has transformed the market, appealing to younger consumers and those looking for enjoyable, flavorful supplements. Gummies, in particular, have seen a surge in popularity, combining the fun of candy with health benefits, making them especially attractive to children and millennials. Innovations in product delivery are also emerging, such as the development of sublingual forms for faster absorption and enhanced bioavailability. Advances in encapsulation technologies allow for improved stability and efficacy of sensitive nutrients. Additionally, personalized supplement formats, where consumers can tailor their nutrient intake based on individual health needs and preferences, are gaining traction.

Due to rising awareness about a healthy diet and overall well-being, coupled with increasing disposable income, is expected to boost the product demand in the region. Consumers in the Asia- pacific region are becoming increasingly conscious about their diets, propelling the growth of the nutritional supplements market. China captured the largest revenue share in 2023. Japan, China, and India, Australia have been identified as the prominent markets in the Asia Pacific region. The botanicals segment held the largest revenue share of over 31.83% in 2023 Probiotics have been in demand since they promote a healthy gut, resulting in lesser changes in the stomach and GI-related chronic problems. On the basis of formulations, the tablet segment dominated the Asia-pacific dietary supplements market in 2023, accounting for around more than 42% of market share, in terms of revenue, followed by capsules. The exterior of the capsule is made up of gelatin or starch, which contains active ingredients.



Further, the infants and children and pregnant women segment is expected to expand at a significant growth rate over the forecast period due to an increase in the number of people moving towards a fitter and active lifestyle The adult population due to their inactive lifestyles and rapid urbanization has become more predisposed to getting chronic diseases like diabetes, hypertension, and cardiovascular diseases. China is the largest Vitamin Dietary Supplements market in the world. Most Chinese people considered a healthy lifestyle to include physical and mental health a healthy lifestyle should be without physical illness and with positive mental health, good social life etc. Vitamin E is the most popular vitamin in China Energy and weight management supplements are expected to grow further due to the growing awareness to improve maternal health. The availability of a wide range of dietary supplements under one roof at appealing discounts is primarily contributing to the increased share of supermarkets or hypermarkets.

Covid impact
During this covid-19 pandemic, everyone is susceptible for becoming a carrier of Corona virus, but it is especially affecting those who have low immune systems such as senior citizens, above 40 ages. The Health organizations across the world are reporting the best practices to limit transmission and advising citizens on ways to enhance their immune system. These suggestions include getting a good night sleep, maintaining a healthy diet, exercising moderately, and taking dietary supplements. Because of the high awareness of regarding boosting the immune systems many consumers are more focused towards the consumption of dietary supplements which has lead in increase in the sales of the dietary supplements market.

Major Companies present in the market:
Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionova Lifesciences, The Bountiful Company, Nature’s Sunshine Products, Inc., Otsuka Holdings Co., Ltd., Stepan Company, DSM, State Mines, Surya Herbal Ltd., BASF SE

Considered in this report
• Geography: Asia-Pacific
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Asia-Pacific Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea

Based on type of dietary supplementsin the report:
• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplements in the report:
• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplements in the report:
• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report:
• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report:
• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.