Middle East & Africa Lawn Mower Market Outlook, 2027

A lawn mower is a hand-propelled or power-driven machine for cutting the grass of the lawn. The most common self-contained power sources for lawn mower are manual force or small combustion engine. The basic version of a lawn mower has a handler attached to it that the operator can stay behind and controls the maneuver. On the other hand, self-propelled versions have a transmission that turns the wheels using the motor power. Although, during the last few years electric powered and automatic lawn mower technology have been introduced with enhanced performance across the globe. In Middle East & Africa, gradual shift from manual tools to automated equipment is estimated to create growth opportunities for various manufacturers. In addition to that, development of green spaces and green roofs is driving the Middle East & Africa industry towards the innovative lawn mower products. Several governments in this region are offering fleet funding schemes in order to increase installation of outdoor garden equipment. With that many favorable policies and support to the manufacturers to increase production capacity are responsible for inclined growth of lawn mower market in the region. The Middle East & Africa shows decent growth rate for the demand of lawn mower. According to the research report, “Middle East & Africa Lawn Mower Market Outlook, 2027” published by Bonafide Research, Lawn mower market is estimated to have prominent market growth with 7.26% CAGR during the forecast period. The high emergence of GPS-equipped and remote-controlled lawn mowers are expected to create high demands and opportunities for lawn mower manufactures in Middle East & Africa market. Middle East & Africa lawn mower market is segmented into three major countries that are United Arab Emirates, Saudi Arabia and South Africa. Among these countries, South Africa is estimated to have maximum market share in terms of value by 2027. Rising demands for lawn and garden beautification in commercial and residential segments are expected to impact the lawn mower industry in Middle East & Africa. In addition to that rising adoption for green spaces and green roofs are estimated to propel the market growth in this region. Based on the product type, Middle East & Africa is segmented into three major types that include walk-behind lawn mower, ride-on lawn mower and robotic lawn mower. Among these types, walk-behind lawn mower is estimated to have higher market share during the forecast period due to easy control as well as efficient cut quality. On the other hand, increasing penetration of smart technology and automatic devices in Middle East & Africa is expected to boost the market growth for robotic lawn mowers.

According to the report, Middle East & Africa lawn mower market is segmented into four end users including residential, professional landscaping services, golf courses and government. Among these end users, residential segment is anticipated to have highest market share by 2027 due to higher adoption of walk-behind lawn mowers especially for smaller areas. On the other hand increasing importance for sports and rising number of golf courses fuels the demands of lawn mowers. As par the obtained data, Middle East & Africa has more than 50 golf courses present in the region. Further, lawn mower market is segregated into five fuel types including manual-powered, gas-powered, propane-powered, electric corded and electric cordless lawn mowers. Among these fuel types, gas-powered lawn mowers are estimated to have larger market share during the forecast period by holding more than 35%. However, rising carbon emissions and pollution due to this type, several governments across the region have implanted regulations on utilization of gas-powered lawn mowers. Middle East & Africa lawn mower market is segmented into three drive types including all-wheel drive (AWD), front-wheel drive (FWD) and rear-wheel drive (RWD). Among these drive types, rear-wheel drive type segment is projected to have higher market share in terms of value by the forecast period. Due to higher traction provided by this type and ability for excellence cut for all type of surfaces (hilly or flat), this segment is expected to have exponential growth during the forecast period. Further, Middle East & Africa lawn mower market is segmented into four blade types such as cylindrical blade, standard blade, mulching blade and lifting blade. Among these blade types, standard blade is estimated to have higher market share of more than 42% in Middle East & Africa lawn mower market. Standard blades are also referred as 2-in-1 blades that have the ability to cut and discharge or clipping the grass into bag. However, increasing awareness and adoption for mulching blade is anticipated to hamper the market during the forecast period. Impact of Covid-19 on Middle East & Africa Lawn Mower Market: The impact of Covid-19 pandemic has been unprecedented in Middle East & Africa region, with lawn mower industry witnessing a positive impact on demand across all countries amid the pandemic. Though the sudden lockdown announcement had halted a number of productions and it had disrupted supply chains for lawn mower market. However, by the end of 2020 many countries initiated investments for the manufacture and developments for lawn mowers. Change in consumer preference due to lockdown and ‘work from home’ situations have boosted the demands for lawn mowers in Middle East & Africa region.

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Manmayi Raval

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Major Companies present in the market: Husqvarna Group, Kubota Corporation., Robert Bosch GmbH, Honda Motor Co., Limited, Deere & Company, Techtronic Industries Co. Limited, The Toro Company, Stanley Black & Decker, Inc., Textron Inc. , Andreas Stihl AG & Co. KG, Briggs & Stratton, LLC., Makita Corporation, Ariens Company, Troy-Bilt LLC, MTD Products Inc, Stigas.p.a, Falcon Garden Tools Pvt. Ltd., Robomow Friendly House, Ego Power+ Considered in this report • Geography: Middle East & Africa • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Middle East & Africa lawn mower market with its value and forecast along with its segments • Country-wise lawn mower market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report • United Arab Emirates • Saudi Arabia • South Affrica Types of Product in the report: • Walk behind Mower • Ride-on Mower • Robotic Lawn Mower By End User in the report: • Residential • Professional Landscaping Services • Golf Courses • Government and Others Type of Fuel in the report: • Manual-powered • Gas-powered • Propane-powered • Electric-corded • Electric-cordless By Drive Type in the report: • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By Blade Type in the report: • Cylinder Blade • Standard Blade • Mulching Blade • Others (Lifting Blade) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.