Latin America Lawn Mower Market Outlook, 2027

A lawn mower also known as grass-cutter is a machine utilizing one or more revolving blades to cut grass with even height. The height of the grass can be fixed by the design of the mower or by the operator. There are various types of mowers each suited to a particular scale and purpose. Latin America lawn mower market is anticipated to witness lucrative growth in terms of value due to growing awareness about advanced technology among the various developing countries. In Latin America, vendors are using innovative market models to accelerate and expand the market growth. During the forecast period, many foreign players are expected to expand their presence especially in fast-developing countries of Latin America. Growing demands for landscaping services in residential lawns, golf courses, sports fields and public parks across the region are projected to fuel the market growth. In addition to that increasing awareness about IoT-enabled technology and combining it with AI (artificial intelligence) could lead towards the prominent shift in the region. Owing to the growing number of golf courses, large parks, lawns, sports ground and stadium in the region, lawn mower demands are expected to escalate during the forecast period. There are more than 80 golf courses in Latin America that creates constant demand for lawn mowing and enhanced appearance of the surface.

According to the research report, “Latin America Lawn Mower Market Outlook, 2027” published by Bonafide Research, Lawn mower market is forecasted to grow with 6.65% CAGR. Growing demands for backyard beautification along with the trend of keeping yards maintain in Latin America is anticipated to fuel the market growth. Latin America lawn mower market is segmented into two countries which are Brazil and Argentina. Among these countries, Brazil is projected to witness highest market growth during the forecast period. Due to favorable climate for gardening & lawn care in Brazil, it is estimated to have significant market growth during the forecast period. In addition to that, several Brazilian government initiatives for the conservation of the environment drive the market growth across the country. Brazil is accounted as the fastest growing country in Latin America lawn mower market. Based on the product type, Latin America lawn mower market is segmented into three types that include walk-behind lawn mower, ride-on lawn mower and robotic lawn mower. Among these types, walk-behind lawn mower is expected to lead the market by holding more than 75% of market share in terms of value. This segment is further segregated into four mowers which are standard ride-on, zero turns, lawn tractors and garden tractors. Among these mower types, zero-turn lawn mower is anticipated to grow with the highest CAGR by 2027.

According to the report, Latin America lawn mower market is segmented into four end users including residential, professional landscaping services, golf courses and government. Among these end users, residential segment is anticipated to acquire higher market share by 2027 due to higher adoption. Higher range of the population in Latin America has adopted lawn mowers for their personal use or their house-hold applications which is anticipated to fuel the market growth. On the other hand, increasing awareness to maintain public infrastructures, parks, schools and gardens etc are expected to created demands for landscaping services in the region. This will in turn, boost the market growth for lawn mowers in Latin America. Further, depending upon fuel type, manual-powered lawn mower is anticipated to lead the Latin America market. Increasing adoption of walk-behind lawn mowers propels the manual-powered segment. On the other hand, increasing awareness about carbon emissions and pollution in Latin America creates demands for adopting electric powered lawn mowers due to its eco-friendly quality and sustainability.

Latin America lawn mower market is segmented into three drive types that include all-wheel drive (AWD), front-wheel drive (FWD) and rear-wheel drive (RWD). Among these drive types, rear-wheel drive type is estimated to dominate the lawn mower market by holding higher market share during the forecast period. Due to easier traction and provided pristine performance of rear-wheel drive type, it is estimated to witness significant growth by 2027. Based on the blade type, Latin America lawn mower market is segmented into four types that include cylindrical blade, standard blade, mulching blade and lifting blade. Among these blade types, mulching blade is estimated to have higher market share in terms of value during the forecast period. It is estimated to acquire more than 40% of market share by 2027. Due to the more curves and increased cutting edge, mulching blade provides effective cut. In addition to that it is eco-friendly. Based on that factor, mulching blade segment is witnessing increasing market growth with higher demands in Latin America lawn mower market.

Impact of Covid-19 on Latin America Lawn Mower Market:
During the Covid-19 pandemic, the World Health Organization (WHO) had declared Latin America a ‘red zone’. Due to that there was a heavy impact on businesses and productions across the region. Many countries witnessed a sudden shut-down of economic activities due to social distancing practice and lockdown norms. However, this impact on lawn mowers market was moderate and it lasted for short time period. By the end of 2020, many manufactures and developers initiated their production with higher efficiency. Due to change in consumer preference and increasing demands for gardening activities and equipments are anticipated to boost the lawn mower market in Latin America.

Major Companies present in the market:
Husqvarna Group, Kubota Corporation., Robert Bosch GmbH, Honda Motor Co., Limited, Deere & Company, Techtronic Industries Co. Limited, The Toro Company, Stanley Black & Decker, Inc., Textron Inc. , Andreas Stihl AG & Co. KG, Briggs & Stratton, LLC., Makita Corporation, Ariens Company, Troy-Bilt LLC, MTD Products Inc, Stigas.p.a, Falcon Garden Tools Pvt. Ltd., Robomow Friendly House, Ego Power+

Considered in this report
• Geography: Latin America
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Latin America lawn mower market with its value and forecast along with its segments
• Country-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• Brazil
• Argentina

Types of Product in the report:
• Walk behind Mower
• Ride-on Mower
• Robotic Lawn Mower

By End User in the report:
• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

Type of Fuel in the report:
• Manual-powered
• Gas-powered
• Propane-powered
• Electric-corded
• Electric-cordless

By Drive Type in the report:
• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Blade Type in the report:
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

Research Consultant

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