South America Lawn Mower Market Outlook, 2029

A lawn mower also known as grass-cutter is a machine utilizing one or more revolving blades to cut grass with even height. The height of the grass can be fixed by the design of the mower or by the operator. There are various types of mowers each suited to a particular scale and purpose. South America lawn mower market is anticipated to witness lucrative growth in terms of value due to growing awareness about advanced technology among the various developing countries. In South America, vendors are using innovative market models to accelerate and expand the market growth. During the forecast period, many foreign players are expected to expand their presence especially in fast-developing countries of South America. Growing demands for landscaping services in residential lawns, golf courses, sports fields and public parks across the region are projected to fuel the market growth. In addition to that increasing awareness about IoT-enabled technology and combining it with AI (artificial intelligence) could lead towards the prominent shift in the region. Owing to the growing number of golf courses, large parks, lawns, sports ground and stadium in the region, lawn mower demands are expected to escalate during the forecast period. There are more than 80 golf courses in South America that creates constant demand for lawn mowing and enhanced appearance of the surface.

According to the research report, "South America Lawn Mower Market Outlook, 2029," published by Bonafide Research, the South America Lawn Mower market is anticipated to add to more than USD 0.70 Billion by 2024–29. The lawn mower market in South America is experiencing significant growth, driven by rising urbanization and an increasing number of homeowners investing in lawn maintenance. As urban areas expand and new residential developments emerge, the need for effective mowing equipment is on the rise. Furthermore, the growing trend of outdoor living spaces has led homeowners to place greater emphasis on lawn care, thereby enhancing market demand. The professional landscaping industry is also expanding, as commercial properties, parks, and recreational areas require consistent maintenance, which in turn fuels the need for a variety of lawn mowers. Innovations in technology, especially in electric and robotic mowers, are becoming more popular due to their ease of use, efficiency, and eco-friendly features. Consumers are increasingly looking for sustainable options, resulting in a shift towards quieter, low-emission mowing solutions.

The South America lawn mower market’s product type segmentation includes walk-behind mowers, ride-on mowers, and robotic lawn mowers, each meeting distinct consumer needs within the region. Walk-behind mowers are widely popular, particularly among residential users with small to medium-sized lawns, due to their affordability, ease of use, and suitability for varied terrain across suburban areas. These mowers often come in both gas-powered and electric versions, with the latter becoming increasingly favored due to environmental considerations. Ride-on mowers are essential for larger properties, parks, and commercial landscaping services, as they offer speed and efficiency for extensive lawns. Demand for ride-on mowers in South America is driven by the expansion of commercial landscaping services and large green spaces, such as parks, requiring effective maintenance. Robotic lawn mowers, while a relatively new and niche segment, are growing in popularity as technological advancements make them more accessible and practical for consumers interested in low-maintenance and eco-friendly options. These autonomous mowers, which operate via GPS and smartphone connectivity, are increasingly appealing to tech-savvy homeowners and those looking for convenience.

The lawn mower market in South America is segmented by end-user categories, which include residential consumers, professional landscaping services, golf courses, and government as well as other public organizations. The residential sector is experiencing steady growth, driven by rising homeownership rates and the increasing trend of personal lawn care as a leisure activity among urban residents. There is also a notable increase in professional landscaping services, as commercial properties, hotels, and corporate facilities require consistent lawn and garden maintenance. Golf courses represent a significant market segment, particularly in countries like Brazil and Argentina, where the popularity of golf is on the rise, leading to a demand for high-quality, specialized mowing equipment to maintain these large green areas. Furthermore, government entities necessitate efficient mowers for the maintenance of public parks and recreational spaces, which boosts the demand for larger, high-capacity models. The market is also segmented by fuel type, including manual, gas, propane, electric-corded, and electric-cordless mowers. Gas-powered mowers are the most prevalent due to their power and versatility across various lawn sizes, particularly in regions lacking reliable electricity. Nonetheless, electric mowers, both corded and cordless, are becoming increasingly popular due to their environmental advantages and improvements in battery technology. As environmental consciousness grows, consumers are showing greater interest in propane and electric-powered mowers, which provide lower emissions and quieter operation.

The lawn mower market in South America is segmented by drive type into AWD (All-Wheel Drive), FWD (Front-Wheel Drive), and RWD (Rear-Wheel Drive) models, each tailored to specific user requirements based on the terrain and intended use. AWD mowers are becoming increasingly favored due to their exceptional traction and performance on uneven or hilly ground, making them suitable for homeowners with challenging lawns and for professional landscaping services that demand adaptable equipment. FWD mowers are ideal for smaller, flatter areas, offering improved maneuverability and control, which particularly attracts urban residents. RWD mowers provide a middle ground, delivering stability and effective handling on moderate slopes, thus appealing to both residential and commercial users. The blade type segmentation includes cylinder blades, standard blades, mulching blades, and other variants like lifting blades. Cylinder blades are preferred for their precision, making them a top choice for professional landscapers and golf courses that prioritize high-quality turf maintenance. Standard blades are versatile for general lawn care, while mulching blades are increasingly popular among environmentally conscious consumers, as they finely shred grass clippings to enrich the soil.



Impact of Covid-19 on South America Lawn Mower Market:
During the Covid-19 pandemic, the World Health Organization (WHO) had declared South America a ‘red zone’. Due to that there was a heavy impact on businesses and productions across the region. Many countries witnessed a sudden shut-down of economic activities due to social distancing practice and lockdown norms. However, this impact on lawn mowers market was moderate and it lasted for short time period. By the end of 2020, many manufactures and developers initiated their production with higher efficiency. Due to change in consumer preference and increasing demands for gardening activities and equipments are anticipated to boost the lawn mower market in South America.

Considered in this report
• Geography: South America
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• South America lawn mower market with its value and forecast along with its segments
• Country-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• Brazil
• Argentina

Types of Product in the report:
• Walk behind Mower
• Ride-on Mower
• Robotic Lawn Mower

By End User in the report:
• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

Type of Fuel in the report:
• Manual-powered
• Gas-powered
• Propane-powered
• Electric-corded
• Electric-cordless

By Drive Type in the report:
• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Blade Type in the report:
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.