Middle East and Africa Plant Based Milk Market Outlook, 2029

Middle Eastern region is neither developed nor developing economy. It stays disputed under which category it is more prominent as it is more often labelled as developed in terms of vast oil deposits. In terms of basic facilities, they are developing because of lack of proper education and poor healthcare facilities. The income distribution is very unequal as the gap between the rich and the poor is very high. Middle East being the world’s most important source of energy has a significant impact on the global economy as a whole. The pandemic has created new group of poor people in Middle East and North Africa, impacting more on small and informal business owners. Unemployment rate has increased to a large extent among the youth and women in this region. The pandemic has increased pre-existing inequalities in social, political and economic systems. South Africa is also a developing country with high number of unemployed population and poverty despite rich natural resources and largest industrialized country. Less than 5% of south africa’s populace is vegetarian and 20% are in line of limiting meat intake. Veganism is slowly seeping into this country with fifth highest vegan food ordering country through UberEats an online food platform. It increased significantly during the lockdown period as populace is determined to healthy eating habits. Though veganism is widespread here, many misconceptions wander into the minds of consumers like it has bland taste, costly and lacks nutrition.

According to the research report “Middle East & South Africa Plant Based Milk Market Outlook, 2029" published by Bonafide Research, the plant based milk market is expected to grow rapidly at a CAGR of 11.69% during the forecast period. The plant based milk market is under developed in this region, which results in a less than five per cent share globally. However, South Africa leads the plant based milk market in this region with 70% consumption from soy milk. MEA leads the flavoured milk market globally with highest consumed Chocolate, Vanilla and Strawberry flavours in plant based milk. This is mainly due to high travel inventory in cities like Dubai, Oman, Egypt, Jordan and Cape Town. With more tourists’ influx, the demand for plant based products is sure to boost up during the forecast years. Soy milk is one of the oldest plant based milk and so it is widely available and has massive acceptance globally. Whereas, Almond milk has recently captivated, vital reason being soy milks allergenic property. The report analyses influential trends that are currently determining the growth of the market. It further, interprets important dynamics, such as the drivers, restraints, and opportunities for key market players and also the new entrants with the manufacturing of the plant based milk market. The analyses also state the upholding of the future status of the plant based milk market over the forecast period. A detailed overview of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the plant based milk market, along with their product portfolios, enhances the reliability of this extensive research study.

Consumers in UAE are increasingly adopting vegan food trend to lead a clean and healthy lifestyle eating habits. This is fuelling the plant-based milk demands in the region. Tourism is another factor bolstering demands as cities like Dubai are a major tourist hub, attracting travellers from around the world. Proportionately the demand for plant based milk increases. The restraining factor is high costs of plant-based milk and additives and preservatives that are added to extend shelf-life of the milk.

Middle East & Africa plant based milk market is in its nascent stage and so is an emerging market during the forecast period. Oat milk has paved its way to become one of the fastest growing markets during the forecast period with a power to cross over 12% market share globally. The other types of milk like Cashew milk, Hazelnut milk are also gaining traction in the market, as consumers are always on a spur to taste new variants. The flavoured plant based milk market is expected to grow enormously, as manufacturers are bringing new flavours on the shelf like Berry, Hazelnut, Coffee, Mocha and Coconut. While, Chocolate, Vanilla and Strawberry are well established and have succeeded in capturing majority of the market share. Online sales of plant based milks is rapidly expanding as they offer discount schemes and free home delivery options. Today’s busy consumers want to enjoy the easy accessible shopping through their luxury home space. Many one-stop shops have put themselves on the web to ease the purchasing process for the consumers. Leading supermarket chains have their own online shopping apps which further paves the market to succeed.

Major Companies present in the market:

The Hain Celestial (US), Danone (France), Daiya Foods Inc. (Canada), Kerry Inc, The Dohler Group

Considered in this report

• Geography: Middle East & South Africa

• Base year: 2023

• Estimated year: 2024

• Forecast year: 2029

Aspects covered in this report

• Middle East & South Africa plant based milk market with its value and forecast along with its segments

• Country-wise plant based milk market analysis

• Various drivers and challenges

• On-going trends and developments

• Top profiled companies

• Strategic recommendation

Countries covered in the report

• Saudi Arabia

• UAE

• South Africa

Types of milk in the report

• Soy milk

• Almond milk

• Coconut milk

• Rice milk

• Oat milk

• Other milk (Cashew, hazelnut, other)

Type of milk by formulation:

• Plain milk

• Flavoured milk

Type of milk by flavour:

• Chocolate

• Vanilla

• Strawberry

• Berry

• Hazelnut

• Others (Coffee, coconut, mocha)

By Sales Channel:

• Supermarkets/Hypermarkets

• Convenience Stores

• Online

• Others (Airports, gas station, Cafes, Health shops)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to plant based milk industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Please get in touch with our sales team to find out more.

Keywords: Middle East, Africa, Saudi Arabia, Dubai, South Africa, soy milk, almond milk , coconut milk, oat milk, vegan milk, vegan, hemp milk, cashew milk, quinoa milk, hazelnut milk, chocolate milk, coffee milk, nut milk, berry milk, flavoured milk, plain milk, vanilla milk, strawberry milk, alternative milk, soy, pea, lactose, allergy, legumes, organic milk.

This report would help you answer the following questions:

1. What is the impact of social media on the Plant Based Milk Market?

2. What are the labelling guidelines for the plant based milk products?

3. Is the demand for flavoured plant based milk market on the rise?

4. Veganism is boosting the plant based milk market?

5. Which is the largest market for plant based milk?

Answers

1. There are a number of influencers on social media platforms who target consumers to pursue plant based milk and products for healthy living. They share various information, images and videos to support their thoughts. Social media has rapidly spread the vegan food trend across millennial by educating them about the impacts on environment and cruelty against animals.

2. The dairy industry at varied times has protested against the use of specific terms that will hamper their market share. They cannot use terms that explain to the consumer what type of replacement it is. They further add, that these words confuse consumers and claim that the vegan plant based alternatives have more essential quality. Every country’s government has thus implemented guidelines in labelling and packaging of plant based milks, from conveying false messages to consumers.

3. Flavoured milk is by default a delicious flavour adored by one and all. Flavoured milk is enriched with calcium, Vitamin A and phosphorus. The tryptophan an essential amino acid makes it addictive in nature, which makes it most consumed plant based milk globally.

4. Famous celebrities around the world propagate Vegan diet and endorse various plant based products to attract more consumers. Vegan diet trend has become more of a healthy living status with a positive impact that it creates for the environment and animals. Thus, the veganism is propelling the consumers to try out plant based milk also.

5. Asia Pacific region is the largest market in plant based milk market.

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