The gum confectionery market refers to the segment of the confectionery industry that produces and sells chewing gum. Chewing gum is a popular product consumed worldwide, known for its various flavors, breath-freshening properties, and sometimes even functional benefits like dental health or stress relief. A gum confectionery can be termed as a soft, cohesive substance that releases flavor when chewed. It is not meant to be swallowed. It consists of sweetener, softener, colors, flavoring agents, and sometimes a hard polyol coating. As people are becoming more health-conscious, they seek benefits from the gum too. To capture this segment, the manufacturers market their product focusing its aid in keeping the teeth clean and killing mouth odor instantly. As many governments are trying to restrict the use of tobacco, the adoption of nicotine gums is increasing.
According to the research report, "Global Gum Confectionery Market Outlook, 2029" published by the Bonafide Research, the global gum confectionery market is likely to be crossing a value of USD 28 Billion. The rising questions about the negative effects of the ingredients in the gum have been restricting the optimum growth of the market. However, chewing gum is seen as a recreational edible item, which is masticated out of instinctual desire. The market is divided into different segments based on sales channel: Supermarket/Hypermarket, Convenience Stores, Pharmaceutical & Drug Stores, E-commerce & others, and by region & country. Chewing gum comes in various forms, including sugar-free, bubble gum, functional gum (e.g., with added vitamins or minerals), and novelty gums (e.g., with liquid centers or unique flavors). Consumers of chewing gum span various demographics, from children to adults. Different age groups often prefer different types of gum, influencing product development and marketing strategies. There is a growing demand for sugar-free and natural ingredient gums due to increasing health consciousness among consumers. Brands are also focusing on dental health benefits, such as gum that helps clean teeth or freshen breath. Nicotine gums are designed especially for people, who want to quit smoking, as it reduces the cravings, frustration, restlessness, and anxiety caused during the quitting process. This segment was once a niche but has gained much popularity through aggressive promotions by marketers and recommendations by health consultants.
Gum confectionery products are distributed through various channels, including supermarkets, convenience stores, online retail platforms, and vending machines. In terms of sales channel, the gum confectionery market is led by the convenience store segment, followed by the supermarket & hypermarket segment, which together accounted for a share of more than 31.32% in the year 2023. The innovations in the flavors, ingredients, packing, etc. are likely to attract more customers in the coming period. With the increasing health awareness, the consumers are moving away from the high sugar content, and this has forced the leading market players to come up with sugar-free alternatives. The market is competitive, with key players constantly innovating to differentiate their products. Marketing strategies often emphasize taste, freshness, and functional benefits to attract consumers. Regulatory frameworks vary by region, particularly concerning ingredients, health claims, and labeling requirements. Compliance with these regulations is essential for market entry and consumer trust.
The demand for gum confectioneries is high in the Asia Pacific region, given the huge population. In the year 2023, the region accounted for more than 37.95% of the global market share. The rise in disposable income in the region coupled with the high population in the region is the major driver in the gum confectionery market. The consumption of chewing gums diminishes the strong after flavors of Asian cuisines. In the regions of Europe & North America, sugar-free and herbal flavors are the most popular trends. Through the forecasted period, the Middle East & Africa region is expected to be growing with the highest CAGR of 4.89%.
Companies Mentioned:
Grupo Arcor, Mars Wrigley Confectionery, div. of Mars Inc., Perfetti Van Melle, Meiji Co. Ltd., LOTTE CONFECTIONERY CO., LTD., Mondelez International
CONSIDERED IN THE REPORT
* Geography: Global
* Base year: 2023
* Historical year: 2018
* Forecasted year: 2029
REGIONS COVERED:
* North America
* Europe
* Asia Pacific
* Latin America
* Middle East & Africa
ASPECTS COVERED IN THE REPORT
* Global Market Size By Value for the time period (2018-2029F)
* Regional Market Size By Value for the time period (2018-2028F)
* Country Market Size By Value for the time period (2018-2029F)
* Market Share by Sales Channel
* Market Share by Region
* Market Share by Country
* Market Share by Company
This report would help you answer the following questions:
• What are the inhibiting factors and impact of COVID-19 shaping the Global Gum Confectionery Market during the forecast period?
• Which region outstands in the Global Gum Confectionery Market?
• What is the competitive strategic window for opportunities in the Global Gum Confectionery Market?
• What are the technology trends and regulatory frameworks in the Global Gum Confectionery Market?
• What are the major companies in the Global Gum Confectionery Market?
Answers:
COVID-19 led to disruptions in supply chains globally, affecting the availability of raw materials and finished products for gum manufacturers. Lockdowns and social distancing measures reduced impulse purchases and affected gum sales in retail environments like checkout counters.
Asia-Pacific is also growing rapidly due to increasing urbanization, disposable incomes, and changing consumer lifestyles.
Opportunities exist in developing new flavors, textures, and functional benefits to cater to evolving consumer preferences. There is a growing demand for natural ingredients, sugar-free options, and gums with functional benefits like dental health or stress relief.
Innovations in gum manufacturing include improved flavor release technologies, biodegradable gum bases, and advanced packaging solutions to enhance shelf life and sustainability. Regulations vary by region, focusing on ingredients, health claims, labeling, and sustainability. Compliance with these regulations is crucial for market entry and consumer trust.
Grupo Arcor, Mars Wrigley Confectionery, div. of Mars Inc., Perfetti Van Melle, Meiji Co. Ltd., LOTTE CONFECTIONERY CO., LTD., Mondelez International
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