North America Yoga Accessories Market Outlook, 2027

The recent publication by Bonafide Research, titled "North America Yoga Accessories Market Outlook, 2027", studies this aiding props market at the regional level, segmented into by product type (Mats, Clothing, Straps, Blocks, and others), by sales channel (Online & Offline), and by country (US, Canada, and Mexico). The total North American yoga accessories market was calculated at around USD 5650 million in the year 2021. The region was the largest revenue generator, which shows a consistent incline in the market share and has conquered the market leader position since the year 2021. Through the forecasted period, the market is expected to grow at a CAGR of more than 13%. From the beginning, yoga was offered in a spirit of sharing and cross-cultural understanding. Swami Vivekananda, who arrived in the US in 1893, introduced yoga as a practice of universal tolerance and as a gift to all humanity. Indeed, he gave his first yoga instruction in America. Something like 36.7 million Americans are practicing yoga, of which 72% of practitioners are women.

Similar to the global trend, the North American market is led by the yoga mat segment, which holds more than half of the market share. With more people on the work force, a number of people are now opting for yoga as a way to relieve their stress and establish mental calmness. With this, the market for yoga clothing is expected to grow exponentially by the end of the forecast period. Matching this growth is the finding that almost three-quarters of people have been practicing for less than five years, which underlines the relative newness of the interest. The ability to compare prices while shopping and the ease of checkout/store my information/shipping/payment are a few of the major reasons why North Americans are likely to prefer online stores or physical shops. In the region, it is found that women are more drawn towards online shopping than men. It also indirectly aids the market, as more females practice yoga than males. The online segment is likely to grow at a higher CAGR during the upcoming timeframe.

The United States not only dominates the regional market in North America, but it is also the global leader in yoga accessories. The number of health clubs in the US increased by more than 18% between 2012 and 2020. This rise in the number of memberships in health and fitness clubs has resulted in a rise in the demand for yoga products, including yoga accessories. The sages in India weren’t the only ones who used tools and techniques to calm their bodies and minds. The ancient Mayans honored the five elements and had an understanding of the energy centers, or chakras. Following the international trend for detox and wellness holidays, many exclusive beach resorts in Mexico offer luxury yoga retreats for travelers in addition to a tropical holiday. The market growth in Canada can be attributed to increasing government initiatives such as the Canadian government’s children’s fitness tax credit policy. Just like in the United States, the growth of yoga mats is also driven by factors such as growing awareness of healthy lifestyles and the increasing obesity population.

COVID-19 Impacts:
The COVID-19 outbreak has shaken the whole world economy. In this scenario, some industries are doing quite well while others have been crushed. The yoga props market is doing well during the COVID-19 scenario as people become more health-conscious. The COVID-19 outbreak, combined with lockdowns in several countries, has boosted sales of yoga props, particularly in developed economies. The sale of the products has increased significantly through online channels. The lockdown scenario in various countries, on the other hand, has hampered the production and supply chain of yoga props products in the North American market.

Major Companies Present In the Market
Adidas AG, Aurorae Yoga, Barefoot Yoga Company, Gaima, Hugger Mugger, Lululemon Athletica Inc, Manduka, Nike Inc



Considered In the Report
• Geography: North America
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Countries covered:
• US
• Canada
• Mexico

Aspects Covered In the Report
• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product (Mats, Clothing, Straps, Blocks, others)
• Market Share by Sales Channel (Online & Offline)
• Market Share by Region (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)

The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

Intended Audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the yoga accessories manufacture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.