North America Water Purifier Market Outlook, 2027

Water filters can make the simple and important task of staying hydrated safer. Water from the tap may be a convenient way to get the recommended eight glasses a day, but it can contain contaminants such as heavy metals. North America has one of the best drinking water qualities, but due to uneven distribution there are some areas that have to survive on polluted water resources. Mostly, the residences on the outskirts or some with old pipe connections should consider buying a water purifier. This has led to the increased demands for under sink RO water purifiers to lead the market in 2021. It requires less space to install and the costs of replacing water filters and its maintenance are lower as compared to other types. Additionally, an upsurge in the number of water-borne diseases among the population has added to the growth of the water purifier market.

According to the research report, "North America Water Purifier Market Outlook, 2027," published by Bonafide Research, the market is projected to grow at a CAGR of 7.82% over the forecast period. As compared to the historic period, there would be more demand for water purifiers across the region after the breakdown of the pandemic. Americans drank tap water because the region has one of the safest water resources to date. But lately, the scenario has changed over time. The pandemic led to a shift to bottled water as tap water was thought not to be safe for consumption. This has led to a significant increase in the demand for water purifiers across the region. Increasing water pollution awareness among consumers is another factor driving the demand for water purifiers. Offline sales of water purifiers are due to the low cost of installations borne by consumers and services offered by the companies. The rapid increase in internet access and developments in offering water purifiers through e-commerce websites are the major drivers for increased sales through the online segment. Online sales of water purifiers are expected to grow rapidly at a CAGR of 14.59% over the forecast period.

Under-sink water filters are most commonly used by North Americans as they make it easy to drink filtered water straight out of the tap. They are certified products that reduce a particular set of contaminants from drinking water, both in terms of chemicals that can alter taste or odour as well as contaminants that can cause health issues. Under-sink water purifier sales generated revenue of USD 3.29 billion in 2021 and are expected to increase in the forecast period. Faucet mount water purifiers are expected to be in demand in the future years as they are an easy way to filter water directly from the tap. The faucet mount uses a filtration method called ion exchange along with activated carbon. Activated carbon helps remove chemicals through adsorption, a process in which pollutants are attracted to the carbon. Ion exchange uses a resin to replace harmful ions, or impurities, with less harmful ones. This model is certified to reduce impurities such as lead and mercury, along with chemicals like chlorine that can give your water an unpleasant taste.

Smart water purifiers built on artificial intelligence and the Internet of Things are gaining traction in the market. They are equipped with many purification stages via touch and voice commands. It displays the TDS levels and O2 content to ensure its efficiency. They are connected through applications on mobile and send in timely advice to replace water filters.

Health awareness programmes by WHO and the U.S. EPA have led to increased adoption of water purifiers in the U.S. along with higher spending capacity of consumers. The people here are becoming more aware of their health and drinking safe water. The rising adoption of health applications on mobile phones has influenced consumers’ minds to drink clean water. Due to the presence of a large number of companies and technical advancements in technology, the US has a maximum market share of over 70%. While Canada has the lowest market share, with increased adoption of water purifiers over the forecast period, it is projected to grow at a CAGR of 9.13%. In Mexico, water is purified at the source, but the distribution system allows the water to be contaminated en route to the tap. The irony is that Mexico has, dating to its 1917 constitution, some of the best water laws and regulations in the world.



The pandemic caused severe supply chain interruptions as it is a labour intensive job. As many companies import water filters from Asian countries like China, a shortage of raw materials was unavoidable. Many companies adopted new advertising strategies focussing on health benefits of safe drinking water through water purifiers after the pandemic. This has pushed the demand to rise significantly and continue the growth in surging demand for water purifiers over the forecast period.

Major Companies present in the market: A.O. Smith Corporation, Aquatech International LLC, Pentair PLC, Brita International, Coway Company Ltd, Culligan International Company, 3M Purification Inc.

Considered in this report
• Geography: North America
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• North America Water Purifier market with its value and forecast along with its segments
• Country-wise plant based milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• United States
• Canada
• Mexico

By Type in the report
• Counter Top
• Under Sink
• Faucet Mount & Others

By Technology in the report
• RO
• UV
• Gravity Based
• Others

By Sales Channel in the report
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.