Global Baby Travel System Market Overview, 2025-30

The evolution and regulation of baby travel strollers and prams dates back to the 18th century when William Kent designed the first known pram in 1733 for the Duke of Devonshire's children, featuring a shell-shaped basket on wheels that could be pulled by a goat or small pony, marking the beginning of organized baby transportation devices. The modern stroller industry has since transformed dramatically, with significant innovations emerging in the 1960s with lightweight aluminum frames and collapsible designs, followed by the introduction of the umbrella stroller by Owen Maclaren in 1965, revolutionizing portable baby transport. Global safety standards for strollers have become increasingly stringent, with major markets like the EU implementing EN 1888 safety standards, while the US follows ASTM F833-21 guidelines, requiring features like five-point harness systems, reliable braking mechanisms, and stability testing. The industry has seen remarkable growth, with key manufacturers like Graco, UPPAbaby, Bugaboo, and Maclaren dominating the market, offering various categories including travel systems, jogging strollers, lightweight strollers, and multi-child models. Modern strollers incorporate advanced features such as adjustable suspension systems, UV-protective canopies, and quick-fold mechanisms, while also focusing on sustainable manufacturing practices in response to environmental concerns. Safety recalls and updates to international standards have shaped current designs, with particular emphasis on preventing finger entrapment, ensuring harness security, and maintaining structural integrity. The market has expanded significantly, with premium segments growing in developed nations while value segments flourish in emerging markets. Trends include smart strollers with built-in sensors, temperature monitoring, and smartphone connectivity, though these must still comply with electromagnetic safety standards. Import/export regulations vary by region, with some countries requiring specific certifications and safety documentation, while others maintain strict material safety standards, particularly regarding chemical content in fabrics and plastics.

According to the research report, “Global Baby Travel System Strollers and Prams Market Overview, 2030” published by Bonafide Research, the market is expected to cross USD 490 Million market size by 2030. The global market is forecasted to grow with 6.60% CAGR by 2025-30. The market for baby travel strollers and prams is expanding rapidly owing to a number of important factors, such as expanding urbanization, rising disposable incomes in developing nations, growing concerns about child safety, and changing lifestyle preferences among millennial parents looking for flexible and practical mobility options for their kids. Technological developments that have produced smart strollers with features like GPS tracking, integrated sensors, and smartphone connectivity are also helping the market. Manufacturers have responded to the increased demand for eco-friendly and sustainable products by introducing strollers composed of non-toxic and recyclable materials. Premium and luxury pram brands are becoming more and more popular, especially in developed areas where parents are prepared to spend money on high-end goods with cutting-edge safety features and ergonomic designs. Parents can now more easily compare items, read reviews, and make well-informed online purchases thanks to the e-commerce boom, which has completely changed the distribution channel. In order to meet the demands of urban dwellers and travelling families with limited storage space, manufacturers are concentrating on creating lightweight and compact designs. As more parents adopt active lifestyles, the industry is witnessing a surge in demand for all-terrain and jogging strollers. New prospects include entering unexplored markets in developing nations, Asia-Pacific, and Latin America, where there is substantial room for expansion due to rising birth rates and expanding middle-class populations.

The market for baby travel strollers and prams can be categorized into a number of important product groups, with full-sized strollers, jogging strollers, and lightweight strollers leading the way. Due to growing urbanization and parents' need for portable, manoeuvrable choices, especially in crowded cities, the lightweight pram market has experienced notable growth. Their extensive features, such as storage baskets, reversible seats, and adjustable handlebars, full-sized strollers are still very popular among parents looking for comfort and durability. Among new parents searching for adaptable options, travel systems which include a car seat that can be fastened to the stroller frame have become increasingly popular. With countries like China and India seeing higher demand due to rising disposable incomes and expanding awareness of luxury baby products, the Asia-Pacific region has emerged as a prominent growth driver in terms of global market performance. With a focus on cutting-edge features, safety regulations, and environmentally friendly materials, North America and Europe continue to hold their positions as developed markets. In developed economies, where parents are ready to spend money on high-end strollers with cutting-edge technologies, the industry has experienced a noticeable move towards premium and luxury categories. The market has also witnessed increased demand for sustainable and eco-friendly options, with manufacturers incorporating recycled materials and implementing environmentally conscious production processes.

The Baby Travel Prams market is generally divided into four distribution channels: specialty baby product stores, supermarkets/hypermarkets, online retail and others (including department stores and independent retailers). Because of their specialized knowledge, individualized customer care, and capacity to provide hands-on product demonstrations that let parents test strollers before making a purchase, specialty baby goods stores have historically maintained a strong position. The convenience of comparison shopping, competitive pricing, comprehensive product information, customer reviews, and doorstep delivery have made the online retail channel the fastest-growing and best-performing distribution channel at the moment. These stores usually carry premium and mid-range brands and offer professional advice on safety features and usage. Strategic pricing, a wide range of products, and easy return policies have allowed e-commerce platforms like Amazon, websites that specialize in baby products, and brand-owned online stores to gain a significant portion of the market. Supermarkets and hypermarkets offer the benefit of one-stop shopping for a variety of baby products, making them an important channel, especially for mid-range and budget strollers. In order to draw in budget-conscious customers, these merchants usually concentrate on mass-market products and aggressive pricing. Department shops and independent retailers fall under the Others group, which has a stable but smaller market share. These businesses typically serve certain geographic areas or consumer segments looking for distinctive or locally well-liked brands. Online retail has become the most popular distribution channel in the current market landscape due to a number of factors, including vast product information and comparison tools, competitive pricing through lower overhead costs, the ease of 24/7 shopping, a large number of customer reviews and ratings, frequent promotional offers, and the capacity to reach customers in remote areas.

The market for infant travel strollers and prams has grown significantly in recent years owing to factors like growing urbanization, rising disposable incomes, and growing concerns about the comfort and safety of children. The market exhibits strong development potential, with consistent expansion anticipated over the next several years. Currently, Europe dominates the market, with North America and Asia Pacific coming in second and third, respectively. One of the best-performing businesses in this industry is Dorel Industries, a Canadian company known for high-end brands like Quinny and Maxi-Cosi. With consistent revenue growth and successful market development tactics, the company has demonstrated outstanding financial performance. Through creative product launches and well-timed acquisitions, it has effectively gained a sizable market share. Analyzing market leadership by nation reveals some intriguing trends. The premium market in the US is led by UPPAbaby, while the mid-range market is dominated by Graco, which is owned by Newell Brands. Cybex, which is owned by Goodbaby International, is the leading company in Germany. In the Netherlands, Bugaboo continues to dominate the market and is well-known throughout Western Europe. With a significant market share, Goodbaby International continues to be the clear market leader in China. Baby Jogger, which is owned by Newell Brands, is acknowledged as the leading brand in Australia. Dorel Industries owns Aprica and Combi, which dominate the Japanese market. In the UK, Silver Cross is the market leader, especially in the luxury sector. Particularly in cities, current market trends show an increasing desire for strollers that are lightweight, portable, and multipurpose. In product development, safety features, environmentally friendly materials, and intelligent networking choices are becoming important differentiators. The market indicates a rise in demand for travel systems that are easy to use and compatible with car seats. While mid-range categories exhibit robust growth in emerging nations, premium brands continue to gain market share, especially in established economies. Purchase habits have been greatly impacted by online retail channels, and direct-to-consumer sales have grown remarkably across all areas.



The COVID-19 pandemic impacted the baby strollers and prams market as lockdowns limited outdoor activities, reducing demand for these products. As restrictions eased and parents sought safe ways to spend time outdoors with children, demand rebounded. The pandemic also accelerated the shift to online shopping, with companies increasing their digital presence to reach customers. This period highlighted the importance of adaptable, convenient strollers that support safe and flexible family outings.

Considered In the Report:
• Geography: Global
• Historical year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecasted year: 2030

Regions covered:
• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa

By Product Type
• Traditional Full-Size Strollers
• Travel System Strollers
• Lightweight Travel Strollers
• Double Strollers
• Compact Fold Strollers
• All-Terrain Strollers
• Bassinet Prams
• Modular Strollers
• Smart Strollers
• Travel Bassinet Strollers

By Distribution Channel
• Online Retail
• Specialty Stores
• Hypermarkets/Supermarkets

Aspects Covered In the Report
• Market Size By Value for the historic time period (2019-2024)
• Market Size By Value for the forecast time period (2025-2030)
• Market Share by Product Type (Traditional Full-Size Strollers, Travel System Strollers, Lightweight Travel Strollers, Double Strollers, Compact Fold Strollers, All-Terrain Strollers, Bassinet Prams, Modular Strollers, Smart Strollers, Travel Bassinet Strollers)
• Market Share by Distribution Channel (Online, Specialty, Hypermarkets/Supermarkets, Direct Sales)
• Market Share by Country (2019, 2025 & 2030F)

The approach of the report:
We monitor the evolving landscape of the baby lightweight strollers and prams market to assess the potential of various products and services. When we identify the market as promising, we begin by developing a comprehensive table of contents that addresses all facets of the industry. Our process starts with creating tailored questionnaires for C-level executives, national and regional sales personnel, company owners, retailers, distributors, and end-users. Once these questionnaires are finalized, we gather primary data primarily through phone interviews, aiming to understand the market dynamics both regionally and tier-wise. This phase provides us with in-depth insights into the market, including a comprehensive list of active companies, the leading products and the reasons for their popularity, details about emerging players and their innovative strategies, market trends, dynamics, and other relevant aspects. Following the collection of primary inputs, we validate our findings with secondary sources such as industry associations, trade journals, annual reports, paid databases, newspapers, magazines, and press releases. This allows us to formulate an initial estimate of the market size and analyze existing product pricing, trade practices, production trends, raw material scenarios, and the regulatory landscape. To refine our market understanding, we gather financial data for each participant in the market, including limited liability companies and private entities. We conduct cross-industry and cross-region analyses of baby lightweight strollers and prams, and using the collected primary inputs alongside our proprietary statistical modeling techniques, we begin to forecast market trends. Our unique forecasting algorithm, tailored for each product, places significant emphasis on primary data. Our content team prepares detailed company profiles, analyzes market dynamics and trends, and performs PEST and five forces analyses. Once the data undergoes validation by our data experts, the teams collaboratively review the segmentations, confirm market validity, and the design team starts creating informative graphs. Once the report is finalized, the content team ensures that all discussed points are thoroughly addressed and offers strategic recommendations for both new and existing market players. Finally, our quality control team conducts a thorough review, including spell-checking and data verification, ensuring the report is polished and ready for distribution.

Intended Audience :
This report is highly valuable for industry consultants, manufacturers, suppliers, trade associations, and organizations engaged in the baby strollers and prams market. It also serves as an essential resource for government agencies, policy makers, and other stakeholders interested in understanding market dynamics and opportunities. Designed to support market-focused strategy development, the report aids in aligning business and marketing efforts effectively. It provides critical insights into consumer trends, competitive landscape, and regulatory factors, empowering stakeholders with the information needed for informed decision-making and strategic planning.