Global Standard Strollers & Pram Market Overview, 2021-2026

The standard strollers and prams market value is expected to incline to more than USD 900 Million, with standard strollers holding a definite high share.

Featured Companies

  • 1. Dorel Industries Inc.
  • 2. Britax Child Safety, Inc.
  • 3. Goodbaby International Holdings
  • 4. Graco Children's Products Inc.
  • 5. Artsana Group
  • 6. Stokke AS
  • More...

The history of baby strollers started way back to the 18th century, by the Duke of Devonshire’s children, which was meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. The recent publication of Bonafide Research titled- Global Standard Stroller & Prams Market Overview, 2021-2026, studies the market of standard baby strollers and prams along with its sales channels, across regions and countries.

A standard baby stroller or a basic pram is an efficient way to travel with children, saving the parents from carrying them around all the time. Globally, the baby pram market was at a value of USD 138.34 Million in the year 2015, while the standard baby stroller segment is growing with a historic CAGR of less than 2%. The availability of various types of baby strollers in different sizes, designs, and features is making more consumers inclined towards its usage. While globally, prams started losing their market share with the introduction of newer models of strollers, but in India, it held to a considerable market share. The main reason behind this is the comparatively lower price of the prams and a high number of unorganized players in the country manufacturing at a much lower cost. Even though the market was hampered highly by the Covid pandemic, the segment of the standard stroller is expected to incline at 13.79% in the year 2021, while the prams segment is to settle within a range of more than 4.3% to less than 4.6% YOY in 2022-2026.

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Together, the standard strollers and prams market value is expected to incline to more than USD 900 Million, with standard strollers holding a definite high share. Globally, the Middle East & Africa region holds the lowest share in the prams segment, while Asia leads the market.
The prams are turning less favorable for the young parents given their bulky shape and size. Considering the sales channels, the global market can be classified into three major purchase points- hypermarket/supermarket, child specialty stores, and online & other sales channels. Of this, with a high display variety and being a single-stop solution for the majority of the baby essentials, the baby specialty stores led the market. In the coming years, the online store segment is expected to with an anticipated CAGR of over 6%, considerably the highest among the segments. Manufacturers are now focusing on the customization of prams by adding extra accessories and easy-to-fold features. Yet, the strollers are to be preferred more, as it comes with an added advantage of extra space to carry other baby necessities.

China scrapped its decades-old one-child policy in 2016, replacing it with a two-child limit which has failed to lead to a sustained upsurge in births. This has been a boost in the strollers and prams market, and the country to reach an approx. value of USD 30 Million in 2020. The slowdown in the growth rate of the baby strollers & pram market in countries such as Spain, Italy, and France is due to decreasing birth rates, the revenue contribution from Nordic countries and Luxembourg helps in the consistent demand. The competitive environment is likely to intensify further with an increase in innovations and M&As. Regional manufacturers may find it increasingly difficult to compete in terms of reliability and price.

CONSIDERED IN THE REPORT
• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:
• North America
• Europe
• Asia Pacific
• Latin America
Middle East & Africa

ASPECTS COVERED IN THE REPORT
• Market Size by Value of Baby Prams & Standard Strollers for the period (2015-2026F)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
• Market Share by Region
• Market Share by Country

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Manmayi Raval

Manmayi Raval

Research Consultant



The Standard Strollers & Pram Market is widely distributed on the predictable updates in the enhancement of parameters. The report contains general parameters, confinements, and in detail illumination of the noteworthy data close by the present and future examples that may concern the advancement. The comprehensive report elucidates within and outside representation of current advancements, parameters, and establishments. We have performed primary as well as exhaustive secondary research for the study. The primary research surveys were conducted with the identified top companies. We analyzed product offerings, distribution channels, and the regional presence of all major companies in the industry.
This market study would be useful in providing solutions to several critical questions that are important for industry stakeholders, about which market segments should be targeted to strategize investments and capitalize on the growth of the market.




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Manmayi Raval

Companies Mentioned

  • Dorel Industries Inc.
  • Britax Child Safety, Inc.
  • Goodbaby International Holdings
  • Graco Children's Products Inc.
  • Artsana Group
  • Stokke AS

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definitions
  • 4. Global Standard Strollers & Prams Market Outlook
  • 4.1. Market Size by Value
  • 4.2. Market Share
  • 4.2.1. By Sales Channel
  • 4.2.2. By Region
  • 4.2.3. By Country
  • 5. North America Standard Strollers & Prams Market Outlook
  • 5.1. Market Size by Value
  • 5.2. Market Share
  • 5.2.1. By Sales Channel
  • 5.2.2. By Country
  • 5.3. US Standard Strollers & Prams Market
  • 5.4. Canada Standard Strollers & Prams Market
  • 5.5. Mexico Standard Strollers & Prams Market
  • 6. Europe Standard Strollers & Prams Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Sales Channel
  • 6.2.2. By Country
  • 6.3. UK Standard Strollers & Prams Market
  • 6.4. Germany Standard Strollers & Prams Market
  • 6.5. France Standard Strollers & Prams Market
  • 6.6. Spain Standard Strollers & Prams Market
  • 6.7. Italy Standard Strollers & Prams Market
  • 6.8. Russia Standard Strollers & Prams Market
  • 7. Asia Pacific Standard Strollers & Prams Market Outlook
  • 7.1. Market Size by Value
  • 7.2. Market Share
  • 7.2.1. By Sales Channel
  • 7.2.2. By Country
  • 7.3. China Standard Strollers & Prams Market
  • 7.4. Japan Standard Strollers & Prams Market
  • 7.5. India Standard Strollers & Prams Market
  • 7.6. Australia Standard Strollers & Prams Market
  • 7.7. Indonesia Standard Strollers & Prams Market
  • 8. Latin America Standard Strollers & Prams Market Outlook
  • 8.1. Market Size by Value
  • 8.2. Market Share
  • 8.2.1. By Sales Channel
  • 8.2.2. By Country
  • 8.3. Brazil Standard Strollers & Prams Market
  • 8.4. Argentina Standard Strollers & Prams Market
  • 8.5. Columbia Standard Strollers & Prams Market
  • 9. Middle East & Africa Standard Strollers & Prams Market Outlook
  • 9.1. Market Size by Value
  • 9.2. Market Share
  • 9.2.1. By Sales Channel
  • 9.2.2. By Country
  • 9.3. UAE Standard Strollers & Prams Market
  • 9.4. Saudi Arabia Standard Strollers & Prams Market
  • 9.5. South Africa Standard Strollers & Prams Market
  • 10. Market Dynamics
  • 10.1. Key Drivers
  • 10.2. Key Challenges
  • 11. Market Trends and Developments
  • 11.1. Product Bundling
  • 11.2. Eco-Friendly Fabrics
  • 11.3. Smart Strollers & Prams
  • 12. Company Profiles
  • 12.1. Artsana Group
  • 12.2. Britax Child Safety
  • 12.3. Dorel Industries
  • 12.4. Goodbaby International Holdings Ltd.
  • 12.5. Graco Children’s Products Inc (Newell Brands Inc.)
  • 12.6. Stokke AS
  • 13. Strategic Recommendations
  • 14. Related Reports
  • 15. Disclaimer

List of Tables
Table 1: Global Standard Strollers & Prams Market Share by Product Type (In USD Million) (2015-2026F)
Table 2: Global Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Table 3: Global Standard Strollers & Prams Market Share by Region (2015, 2020 & 2026F)
Table 4: Global Standard Strollers & Prams Market Size by Country (2015, 2020 & 2026F)
Table 5: North America Standard Strollers & Prams Market Size by Product Type (In USD Million) (2015-2026F)
Table 6: North America Standard Strollers & Prams Market Share by Country (2015 to 2026F)
Table 7: US Baby Population 2015 – 2030F
Table 8: US Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 9: US Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 10: Canada Baby Population 2015 – 2030F
Table 11: Canada Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 12: Canada Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 13: Mexico Baby Population 2015 – 2030F
Table 14: Mexico Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 15: Mexico Standard Strollers & Prams Market Size Forecast By Value 2021F- 2026F (In USD Million)
Table 16: Europe Standard Strollers & Prams Market Size by Product Type (In USD Million) (2015-2026F)
Table 17: Europe Standard Strollers & Prams Market Share by Country (2015-2026F)
Table 18: UK Baby Population 2015 – 2030F
Table 19: UK Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 20: UK Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 21: Germany Baby Population 2015 – 2030F
Table 22: Germany Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 23: Germany Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 24: France Baby Population 2015 – 2030F
Table 25: France Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 26: France Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 27: Spain Baby Population 2015 – 2030F
Table 28: Spain Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 29: Spain Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 30: Italy Baby Population 2015 – 2030F
Table 31: Italy Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 32: Italy Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 33: Russia Baby Population 2015 – 2030F
Table 34: Russia Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 35: Russia Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 36: Asia Pacific Standard Strollers & Prams Market Share by Product Type (2015-2026F)
Table 37: Asia Pacific Standard Strollers & Prams Market Share by Country (2015-2026F)
Table 38: China Baby Population 2015 – 2030F
Table 39: China Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 40: China Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 41: Japan Baby Population 2015 – 2030F
Table 42: Japan Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 43: Japan Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 44: India Baby Population 2015 – 2030F
Table 45: India Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 46: India Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 47: Australia Baby Population 2015 – 2030F
Table 48: Australia Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 49: Australia Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 50: Indonesia Baby Population 2015 – 2030F
Table 51: Indonesia Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 52: Indonesia Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 53: Latin America Standard Strollers & Prams Market Share by Product Type (2015- 2026F)
Table 54: Latin America Standard Strollers & Prams Market Share by Country (2015- 2026F)
Table 55: Brazil Baby Population 2015 – 2030F
Table 56: Brazil Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 57: Brazil Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 58: Argentina Baby Population 2015 – 2030F
Table 59: Argentina Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 60: Argentina Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 61: Columbia Baby Population 2015 – 2030F
Table 62: Columbia Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 63: Columbia Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 64: Middle East & Africa Standard Strollers & Prams Market Share by Product Type (2015-2026F)
Table 65: Middle East & Africa Standard Strollers & Prams Market Share by Country (2015-2026F)
Table 66: UAE Baby Population 2015 – 2030F
Table 67: UAE Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 68: UAE Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 69: Saudi Arabia Baby Population 2015 – 2030F
Table 70: Saudi Arabia Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 71: Saudi Arabia Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 72: South Africa Baby Population 2015 – 2030F
Table 73: South Africa Standard Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 74: South Africa Standard Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 75: Key Facts of Artsana Group
Table 76: Key Facts of Britax Child Safety, Inc.
Table 77: Key Facts of Dorel Industries
Table 78: Key Facts of Good Baby International Holdings Ltd,
Table 79: Key Facts of Graco Children’s Products Inc
Table 80: Key Facts of Stokke AS

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List of Figures
Figure 1: North America Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 2: Europe Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 3: Asia Pacific Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 4: Latin America Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 5: Middle East & Africa Standard Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)

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Global Standard Strollers & Pram Market Overview, 2021-2026

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