India Food Preparation Appliances Market Outlook,2027-28
The food preparation appliances are versatile ranging from mass to the premium models so as to cater to all consumer types. Increasing consumer concerns for healthy lifestyle is su
Food is one of the fundamental needs of human lives, and from the ancient period till this ultra-modern tech-time people have invented different ways to prepare and customize food preparation. Preparing foods was very unwieldy in earlier ages but with the advancement of human knowledge and technology, food preparation appliances have made preparing food helpful. There are many food-preparing appliances available in the market with the latest features. Food preparation includes a blender, electric chopper, mixer grinder, food processor hand mixer, and others (wet grinder, stand mixer, meat grinder). Earlier food preparation appliances were not popular but now people have started adopting them. Indians now spend less time preparing food and are able to utilize their time for other tasks.
According to “India Food Preparation Appliance Market Outlook, 2027-28”, the market volumes for food preparation appliances were growing with a CAGR of 12-15% over the last five years. The food preparation appliances are versatile ranging from mass to premium models so as to cater to all consumer types. Increasing consumer concerns for a healthy lifestyle is supporting the growth of juice extractor, juicer, and blenders. Electric choppers tend to be very basic in preparing food, with just one blade attachment and one button that press to chop. Food processors are not much common in India as it has a higher price compared to other food preparation appliances. It has many attachments which are not useful to all consumers. Therefore, consumers are not willing to purchase food processors. The demand for mixer grinders depends largely on their wattage as well as bowl material and capacity; and how they meet the preparation needs of the different types of regional cuisines. Juice extractors will post the strongest growth over the forecast period among all the food preparation appliances despite carrying a higher unit price than blenders.
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The rising urge of consumers for a better and more convenient lifestyle is driving the growth of the food preparation appliances market. Moreover, continuous innovation and product launches coupled with consumer inclination for having modular kitchen products is attracting the consumer. This is expected to fuel the demand for food preparation appliances during the forecast period. In addition, the influence of consumers from various television cookery shows is supporting the demand for such appliances. There are many brands that are launching different products in the food preparation appliances market with the latest technology. Brands are also launching compact models like mini choppers and mini food processors which are very cost-effective.
Considered in this report
• Geography: India
• Base year: 2021-22
• Estimated year: 2022-23
• Forecast year: 2027-28
Key Product Types
• Mixer Grinder
• Juice Extractor/Juicer
• Juicer Mixer Grinder
• Food Blender
• Food Processor
• Electric Chopper
• Hand Mixer
• Others
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Manmayi Raval
Research Consultant
“India Food Preparation Appliance Market Outlook, 2027-28” discusses the following aspects of food preparation appliances in India:
The report gives an in-depth understanding of the food preparation appliance market in India:
- India Electric Kitchen Appliance Market Outlook
- India Food Preparation Appliance Market Outlook
- India Food Preparation Appliance Market Size By Value & Forecast
- India Food Preparation Appliance Market Size By Volume & Forecast
- India Food Preparation Appliance Market Segmental Analysis: By Product Type
- India Mixer Grinder Market Size By Value & Forecast
- India Mixer Grinder Market Size By Volume & Forecast
- India Mass Mixer Grinder Market Size By Value & Forecast
- India Mass Mixer Grinder Market Size By Volume & Forecast
- India Premium Mixer Grinder Market Size By Value & Forecast
- India Premium Mixer Grinder Market Size By Volume & Forecast
- India Mixer Grinder Market Segmental Analysis: By Brand, By Region, By City, By Category
- India Juice Extractor/Juicer Market Size By Value & Forecast
- India Juice Extractor/Juicer Market Size By Volume & Forecast
- India Juice Extractor/Juicer Market Segmental Analysis: By Region
- India Juicer Mixer Grinder Market Size By Value & Forecast
- India Juicer Mixer Grinder Market Size By Volume & Forecast
- India Food Blender Market Size By Value & Forecast
- India Food Blender Market Size By Volume & Forecast
- India Food Processor Market Size By Value & Forecast
- India Food Processor Market Size By Volume & Forecast
- India Electric Chopper Market Size By Value & Forecast
- India Electric Chopper Market Size By Volume & Forecast
- India Hand Mixer Market Size By Value & Forecast
- India Hand Mixer Market Size By Volume & Forecast
- Product, Price, and Variant Analysis of Mixer Grinder, Juice Extractor/Juicer, Juicer Mixer Grinder, Food Blender, Food Processor, Electric Chopper, and Hand Mixer
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
Intended Audience
This report can be useful to Industry consultants, manufacturers, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based on both primary and secondary research. Primary research included interviews with various channel partners of food preparation appliances in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports, and proprietary databases.
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Keywords: - India, Kitchen appliances, food preparation appliances, Mixer grinder, Juice Extractor, Juicer Mixer Grinder, Food Blender, Food Processor, Electric Chopper, Hand Mixer, Bajaj, Philips, Maharaja, Butterfly, Kenstar, Prestige
Companies Mentioned
Bajaj Electricals Limited
Butterfly Gandhimathi Appliances Limited
CG Power and Industrial Solutions Limited
Groupe SEB India Private Limited
Unicharm Corporation
Kitchen Appliances India Limited
Philips India Limited
Preethi Kitchen Appliances Private Limited
Usha International Limited
Jaipan Industries Limited
Table of Contents
Table of content
1 Executive Summary
2 Market Structure
2.1 Market Considerate
2.2 Assumptions
2.3 Limitations
2.4 Abbreviations
2.5 Sources
2.6 Definitions
2.7 India Macro Economic Indicators
2.8 Demographics Insight
3 Research Methodology
3.1 Secondary Research
3.2 Primary Data Collection
3.3 Market Formation & Validation
3.4 Report Writing, Quality Check & Delivery
4 India Electric Kitchen Appliances Market Outlook
5 India Food Preparation Appliances Market Outlook
5.1 Market Size
5.1.1 By Value
5.1.2 By Volume
5.2 Market Share By Product Type (Value & Volume)
5.3 India Mixer Grinder Market Outlook
5.3.1 Market Size By Value
5.3.1.1 Overall Market
5.3.1.2 Mass Mixer Grinder Market
5.3.1.3 Premium Mixer Grinder Market
5.3.2 Market Size By Volume
5.3.2.1 Overall Market
5.3.2.2 Mass Mixer Grinder Market
5.3.2.3 Premium Mixer Grinder Market
5.3.3 Market share
5.3.3.1 By region
5.3.3.2 By category (value & Volume)
5.3.3.3 By brand
5.3.3.4 By city
5.4 India Juicer Extractor Market Outlook
5.4.1 Market size
5.4.1.1 By value
5.4.1.2 By volume
5.4.2 Market share By region
5.5 India Juicer Mixer Market Outlook
5.5.1 Market size
5.5.1.1 By value
5.5.1.2 By volume
5.6 India Food Processor Market Outlook
5.6.1 Market Size
5.6.1.1 By Value
5.6.1.2 By Volume
5.7 India Food Blender Market Outlook
5.7.1 Market Size
5.7.1.1 By Value
5.7.1.2 By Volume
5.8 India Electric Chopper Market Outlook
5.8.1 Market Size
5.8.1.1 By Value
5.8.1.2 By Volume
5.9 India Hand Mixer Market Outlook
5.9.1 Market Size
5.9.1.1 By Value
5.9.1.2 By Volume
6 Pricing Analysis
6.1 Average Selling Price
6.2 Product, Price & Variant Analysis
7 PEST Analysis
8 Market Penetration
9 Trade Dynamics
9.1 Import
9.2 Export
10 Channel Partner Analysis
11 Policy & Regulatory Framework
12 Market Dynamics
12.1 Drivers
12.2 Challenges
13 Market Trends & Developments
13.1 Technological Developments
13.2 Consumers Preference Towards Fresh Food Driving Chopper Demand
13.3 Adoption Towards Modern Food Preparing Appliances
13.4 Preference Towards Comfort Food Prepared At Home
13.5 Players Expanding To Tier II And Tier III Markets
14 Competitive Landscape
14.1 Porter`s Five Forces
14.2 Company Profile
14.2.1 TTK Prestige Limited
14.2.1.1 Company Snapshot
14.2.1.2 Company Overview
14.2.1.3 Financial Highlights
14.2.1.4 Geographic Insights
14.2.1.5 Business Segment & Performance
14.2.1.6 Product Portfolio
14.2.1.7 Key Executives
14.2.1.8 Strategic Moves & Developments
14.2.2 Bajaj Electricals Limited
14.2.3 CG Power and Industrial Solutions Ltd
14.2.4 Preethi Kitchen Appliances Limited
14.2.5 Philips India Limited
14.2.6 Jaipan Industries Limited
14.2.7 Usha International Limited
14.2.8 Havells India Private Limited
14.2.9 Butterfly Gandhimathi Appliances Limited
14.2.10 Kitchen Appliances India Limited
14.2.11 Groupe SEB India Pvt. Ltd.
15 Strategic Recommendation’s
16 Disclaimer
List of Table
Table 1 : India Economic Snapshot 2020
Table 2: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4 : India Food Preparation Appliances Market Share - By Product Type by Value In 2016-17, 2021-22 & 2027-28F
Table 5: India Food Preparation Appliances Market Share - By Product Type by Volume In 2016-17, 2021-22 & 2027-28F
Table 5: India Mixer, juicer & Grinder Market Share by Value by Region (2016-17, 2021-22 & 2027-28F)
Table 6: India Mixer Grinder Market Share by Value by category (2016-17, 2021-22 & 2027-28F)
Table 7: India Mixer Grinder Market Share by Volume by category (2016-17, 2021-22 & 2027-28F)
Table 8: India Mixer Grinder Market Share by Value by Region (2016-17, 2021-22 & 2027-28F)
Table 9: India Mixer Grinder Market Share by Value by Region (2016-17, 2021-22 & 2027-28F)
Table 10: India Juicer Extractor Share by Value by Region (2016-17, 2021-22 & 2027-28F)
Table 11: HS Code for Food Preparation Appliances Products in India 2021
Table 12: Import Duty Structure for HS Code XXXX in India 2021
Table 13: Import of HS Code XXXX in India Value & Volume (2016-17 to 2021-22)
Table 14: Import of HS Code XXXX in India - By Country By Value & Volume Share (2021-22)
Table 15: Export of HS Code XXXX in India Value & Volume (2016-17 to 2021-22)
Table 16: Export of HS Code XXXX in India By Country By Value & Volume Share (2021-22)
Table 17: Influencing Factors for India Food Preparation Appliances Market, 2021
List of Figure
Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Food Preparation Appliances Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 3: India Food Preparation Appliances Market Size by Value 2016- 2027 (in Mn. Units)
Figure 4: India Mixer Grinder Market Size by Value by Overall Market (2016-17 to 2027-28F) (in INR Crore)
Figure 5: India Mixer Grinder Market Size by Value by Mass Market (2016-17 to 2027-28F) (in INR Crore)
Figure 6: India Mixer Grinder Market Size by Value by Premium Market (2016-17 to 2027-28F) (in INR Crore)
Figure 7: India Mixer Grinder Market Size by Volume by Overall Market (2016-17 to 2027-28F) (in Mn Units)
Figure 8: India Mixer Grinder Market Size by Volume by Mass Market (2016-17 to 2027-28F) (in Mn Units)
Figure 9: India Mixer Grinder Market Size by Volume by Premium Market (2016-17 to 2027-28F) (in Mn Units)
Figure 10: India Juicer Extractor Market Size by Value (2016-17 to 2027-28F) (in INR Crore)
Figure 11: India Juicer Extractor Market Size by Volume (2016-17 to 2027-28F) (in Mn Units)
Figure 12: India Juicer Mixer Market Size by Value (2016-17 to 2027-28F) (in INR Crore)
Figure 13: India Juicer Mixer Market Size by Volume (2016-17 to 2027-28F) (in Mn Units)
Figure 14: India Food Processor Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 15: India Food Processor Market Size by Volume 2016-17 to 2027-28F (in Mn. Units)
Figure 16: India Food Blender Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 17: India Food Blender Market Size by Volume 2016-17 to 2027-28F (in Mn. Units)
Figure 18: India Electric Chopper Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 19: India Electric Chopper Market Size by Volume 2016-17 to 2027-28F (in Mn. Units)
Figure 20: India Hand Mixer Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 21: India Hand Mixer Market Size by Volume 2016-17 to 2027-28F (in Mn. Units)
Figure 22: Porter's Five Forces of India Food Preparation Appliances Market
Figure 23: Market attractiveness Index, By XXXX 2027
Figure 24: Market attractiveness Index, By Segment 2027
Market Research FAQs
The Expected growth rate of the India Food Preparation Appliances Market is more than 19% during the forecast period.
The offline segment has been accounting for more than 75% of the market share, while the online segment is expected to grow over an anticipated CAGR of 22%.
The rising urge of consumers for a better and more convenient lifestyle is driving the growth of the food preparation appliances market. Moreover, continuous innovation and product launches coupled with consumer inclination for having modular kitchen products are attracting the consumer.
Food preparation appliances include those electrical or mechanical machines that help in the easy preparation of food, consumed in daily life like Food Processors, Food Blenders, Juicer mixers, Juice extractors, Hand mixers, Electric Chopper, etc.
Bajaj Electricals Limited, Butterfly Gandhimathi Appliances Limited, Maharaja Whiteline (Groupe SEB India Pvt. Ltd.), Philips India Limited, Preethi Kitchen Appliances Private Limited, Sunflame Enterprises Private Limited, TKK Prestige Limited, Whirlpool Of India Limited, Wonderchef Home Appliances Pvt. Limited are the key players in India's Food Preparation Appliances Market.
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